How to utilize Vine, Pinterest and Instagram in your social media

strategy?

Would you like to learn how to use Vine, Pinterest, and Instagram in your social media strategy? Let

us see what are these tools and how can you use them to drive leads.

These days brands have started utilizing visually-rich content such as images, animations and

videos, etc. on their social media platforms to increase engagement with their customers. The rise of

platforms such as Vine, Pinterest and Instagram shows that visual marketing is rapidly becoming an

integral part of the social media marketing strategy across all businesses. These are the tools that can

be used in your social media strategy to drive traffic and improve results.

(I) Vine

A free mobile application that lets users record and edit up to six-second-long looping

video clips and revine, or share others' posts with followers.

How to use Vine in your social media strategy?

Ensure visibility and awareness reach to your potential clients by exhibiting

originality, uniqueness and creativity.

Create a video teaser for a blog article, e-book or download within the 6 second time

frame.

Use hashtags to enable users to sort topics of their choice. This would help you in

targeting a more niche audience.

(II) Pinterest

A virtual inspiration board that allows users to collect and share beautiful and visually-

rich images found on the web.

How to use Pinterest in your social media strategy?

According to many successful Pinterest users, in order to popularize your profile, you

not only need to promote your own content, but also need to ‘pin’ tips and products

from other companies.

You need to recognize the requirements of your customers and create boards

accordingly.

Use vibrant and eye-popping photos to get noticed and get your items pinned and

repined on Pinterest boards

You can also run online contests which can be cross-promoted on other social media

as a paid promotion

(III) Instagram

An online mobile photo-sharing, video-sharing and social networking application that

enables you to take pictures, videos and share them on a variety of social networking

platforms such as Facebook, Twitter, Tumblr and Flickr among others.

How to use Instagram in your social media strategy?

Use other apps such as camera+ and Snapseed to enhance your photos. Give your

feed a consistent look and feel.

Use relevant photo captions to grab the attention of people and include questions to

drive comments.

Send brief notes/ messages to the people who have liked/commented your content

in order to drive two way conversations.

Use hashtags in your posts to reach a larger number of Instagram users.

These are some of the tips on how to use Vine, Pinterest and Instagram in your social media strategy.

By tapping on these effective social media tools, marketers can gain an edge over their competitors

and enhance their profits and sales at a relatively low cost. So, are you inspired to try these tools in

your social media strategy?

Posted by - Kalpana Dogra on 17-02-2015

Digital Marketing Evangelist at TSLimpact. Always aching to share the latest on the

digital marketing ..Passionate about All Things Digital !An ardent apple fan, Great Swimmer

and a ZumbaEnthusiast.