how to use valentine's day in social media communication

16
How to leverage your brand using social media Aleksandra Prejs Marketing Specialist Sotrender

Upload: sotrender

Post on 17-Jul-2015

553 views

Category:

Social Media


1 download

TRANSCRIPT

How to leverage your brand using

social media

Aleksandra Prejs

Marketing Specialist

Sotrender

Lovely topic for brands

One of the biggest social media events

during the year

Great opportunity to raise your brand

awareness

Choose the right target group

Majority of Facebook users in the USA and

the UK is in some kind of relationship

Try to engage also singles

Brands most active right before and on Valentine’s Day: clothing, liquers, hotels & spa, art & culture

Clothing brands start paid promotion the earliest

Art & culture brands concentrate on communication during Valentine’s Day

Hotels & spa brands most active 1-2 days before February 14th

Have an idea what to do and which platform to choose

Know how to adjust the topic to the real image of your brand

Carefully choose the right target group to engage

Use right and relevant hashtags

We will help you improve the results for

Social media analytics & actionable tips

Tailored recommendations

Fast & easy reporting

Advanced analytics

Competitors tracking

Workflow management