how to use twitter to promote your business and gain customers

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How To Use Twitter To Promote Your Business and Gain Customers

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Page 1: How To Use Twitter To Promote Your Business and Gain Customers

How To Use Twitter To Promote Your Business and Gain Customers

Page 2: How To Use Twitter To Promote Your Business and Gain Customers

There are added benefits that make Twitter appealing for ads, such as targeting a new audience you have wanted to connect with for a while.

The interaction with ads on Twitter is more involved than on other social media platforms.

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Users are able to actually tweet/reply the ads, click on links from mobile and desktop, and re-tweet the ad to their followers.

This allows greater visibility and more interactions for your ad.

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Twitter can greatly help with your marketing campaign if you are looking to gain new followers, get noticed, or promote an item/sale/offer.

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If your main goal is gaining more followers, here’s how to do it:

Promote your account. This means your account will show up on the sidebar under “Who To Follow” with a follow button.

This puts your account in front of relevant users. Done through ad targeting. Helps you gain higher quality followers for your account.

Page 6: How To Use Twitter To Promote Your Business and Gain Customers

You also have the ability to promote individual tweets. These tweets will appear towards the top of the Twitter feed users see.

This will help your business accomplish brand awareness and potentially bring in new customers.

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If a user expands your tweet, Twitter allows a call-to-action button and picture to be placed within the ad.

This gives businesses the ability to capture leads and recommend special offers through content in the tweet.

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Twitter allows you to promote an event, giveaway or push an important topic to your business through promoted trends.

On the left hand side bar, Twitter will place your hash tag in the ‘what’s trending’ area of their site for 24 hours.

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Ad Targeting Metrics

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Twitter offers a variety of options for example: followers.

If you put in a username, you can target and track the amount of reach you get to similar people to that specific users followers.

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Another feature that comes with advertising on Twitter, is the ability to see real time analytics, and the ability to adjust any marketing strategies based upon the facts.

This includes re-tweets, replies and new follows.

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Something to consider before proceeding with a Twitter campaign, is the amount of content already presenting itself to users on the platform for free.

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ExampleIf you promote a tweet or an ad through Twitter, users may be less likely to interact, engage or pay attention to it with all of the other tweets in their feed.

This can be a challenge, so make sure you are creating the most engaging content and putting your best offers out there to garner the attention and recognition needed for successful campaigns.

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Twitter is a great way to stay in the loop of breaking news and on top of social media trends.

Twitter makes it easy for search engines to pick up on your business and for users of the platform to engage personally with your brand.

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Twitter is great for helping small to mid-sized businesses get the attention they need to drive new traffic to their website, while providing larger businesses more awareness to their overall strategic campaigns.

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Get Started

We help businesses gain a competitive edge by leveraging the newest

marketing strategies and technology.

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