how to use twitter to engage and create brand awareness

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How to Use Twitter to Engage and Create Brand Awareness

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Post on 17-Jul-2015

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How to Use Twitterto Engage and Create Brand Awareness

IDEAS

Why Twitter?

COMPETITIVE INTELLIGENCE

NEW CONNECTIONS

What works on Twitter?

LEARN FROM OTHERS

AUTHENTIC HELPFULNESS

HUMAN INTERACTION

TRADITIONAL SALES

TRICKING PEOPLE TO CLICK ON UNWANTED PRODUCT PROMOTIONS

BEING SOLD TO

What does not work on Twitter?

Who is most active on Twitter?

70% PUBLISH BLOG POSTS

70% COMMENT ON BLOGS

60% WRITE AT LEAST ONE PRODUCT REVIEW

Keys to Success on Twitter

TARGET WHO YOU WILL CONNECT WITH

SHARE INTERESTING CONTENT

BE OF SERVICE TO OTHERS

Target Who You Will Connect With…

FIND THE RIGHT MIX OF FOLLOWERS

SET UP A GOOD PROFILE

BALANCE QUANTITY WITH QUALITY

The Right Mix of Followers…

Set Up a Good Profile

FINDING FOLLOWERS

Share Interesting Content

Share what you’re reading on the internet

A great tool is from Hootsuite-share page via Hootlet

Inspirational Quotes

Create Targeted Lists of People Who Share Interesting Content

Attend Tweet Chats to Connect and Share

Content

*Use Hashtags from Tweetchat throughout the week to connect

*RT your follower’s tweets and people you want to follow

*Recommend followers with #FF and #FollowFriday

Find hashtags for conferences with topics of interest

Be of Service to Others

Create lists that will help your followers

What works on Twitter

“THE SOLE MEANING OF LIFE IS TO SERVE HUMANITY.” TOLSTOY

Twitter Handles: @MGWorking

@[email protected]

719.547.7992