how to use stock photos and still look cool
DESCRIPTION
Okay, stock photos suck, I know. But sometimes you just need to use them instead of getting custom photography. So what can we do to ensure your stock photography still looks cool, original, and carries your brand's messages. This presentation offers up 4 awesome tips for achieving coolness even when using the dreaded stock photos that plague marketing materials around the globe. I hope you find it useful, and if you do please pass it on to your friends and fellow marketers. We could all use some help in the stock photo area.TRANSCRIPT
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HOW TO USESTOCK PHOTOS & STILL
LOOK COOL
INSIGHTS BY CHRIS ‘KUBBY’ KUBBERNUS
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Let’s face it
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Most stock photos suck!
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But why do they suck?
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My colleaguesand I always huddlearound a laptopand high five. Don’t you?
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Crap! We’re missingan Indian or a Latino. Keep searching.
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What does this say?We’re all busy?
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And blurry.
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And faceless.
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Too Many ReallyGood Looking People
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I’m the real Dr. McDreamy
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It’s okay. I get it.We all need to sometimes
use stock photos.
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We don’t always have the budgets,(or the time) to get custom photos.
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So what can I do?
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Tip #1
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Who Do You Trust?
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Go For Ugly Real
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Tip #2
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Tip #3
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Self expression is cool
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Self expression is coolLeaves room for copy
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Self expression is coolLeaves room for copyMore real
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Tip #4 (the last)
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Get in touch
@chriskubbernus
www.linkedin.com/in/chriskubbernus
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Getty Imageswww.gettyimages.com
iStockwww.istock.com
Shutterstockwww.shutterstock.com
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I’m the real Dr. McDreamy