how to use social media to reach your key audiences
TRANSCRIPT
4 October 2011Kate Hughes Communications Manager
How to use social media to reach your key audiences
This session...
Who do you want to reach?
Why do you want to reach them?
Some examples Our social media journey
Questions/tweets welcome throughout!
Why do you want to communicate with them?
Our ultimate objective: protect our organisation’s reputation
Inform Feedback Influence Profile Share of mind Action
How do they want to be communicated with?
Ask them… In a way that suits them! Likely to be a variety of methods Some may not want to be communicated
with Some of your audiences will be on social
media…
Our customers
82% have some access to the internet* Most popular way to access the web is
with a laptop/PC from home (45%) Second most popular is through mobile
phone (16%) 38% of those questioned are on facebook
*Teeny tiny sample size of 60!
Our Stakeholders
Council – literal stakeholder in our case Councillors/MPs Police/fire/ambulance/health University/colleges/schools Peers – ALMOs/RSLs Media/bloggers Future employees Community
Our Staff
705 staff including 240 Direct Labour Operation
13 offices, out and about – ultimately we would like to use social media to help us reduce the distance
However, embracing social media has demonstrated our value of being progressive and inspirational.
Our social media journey
Jan 2010 Present
Twitter, Facebook, new website, YouTube, LinkedIn, FourSquare, Homes on the Net, Tippingpoint! Wikipedia, Live tweeting, New Low HillCommunity Website, yammer, Chief Executiveblogging, shareable web content, Chair of Boardtweeting (@SueR10)
Kate HughesCommunications ManagerWolverhampton HomesT: 01902 556789E: [email protected]: www.wolverhamptonhomes.org.uk Blog: www.socialhousingcomms.blogspot.com Tw: @katehughes or @WolvesHomes