how to use social media to kick start your lead generation in 2014
DESCRIPTION
Date: 8th January 2014 Start time: 8.30am End time: 12.30pm Region: Dublin Speaker: Paul Barnwell, Harvest Resources, Frances Jones, Image Matters, Simon Morton, Eyeful Presentations, Niall Devitt, Tweak Your Biz Venue: The UCD Michael Smurfit Business School, Blackrock. Co. Dublin The Sales Skills Series continues in January with four more top trainers exclusively for members of the Sales Institute. The Sales Skills series provide practcal training in a range of key skills relevant to sales professionals and these events are exclusive to Sales Institute members who can attend free of charge. Taking place in the UCD Michael Smurfit Graduate Business School, this event provides a great opportunity for you and your team to develop your knowledge and understanding of certain key skills relevant to sales professionals. The January workshop features four top trainers who will focus on the following topics: - Maximising Customer Value, - Personal Branding and Networking, - Effective Sales Presentations and - Using Social Media for lead generation. How to use Social Media to Kick-Start Your Lead Generation In 2014 Niall Devitt, Co-Founder, the Ahain Group and Tweak Your Biz Niall Devitt co-founded TweakYourBiz.com (formally Bloggertone.com) in 2009, an international, business community and online publication which was acquired by SmallBizTrends in 2011. He is currently CSO and Co-Founder of the Ahain Group where he advises organisations on how to implement social (media) business strategies. In his presentation, Niall will discuss how sales professionals can utilise social media to help generate new sales leads and increase your pipeline.TRANSCRIPT
How to use Social Media to Kick-Start Your Lead Generation In 2014
Niall Devitt
Are you still an Island?
We’re connectedlike never before
We’re connectedlike never before
They are!
Even he is
But what about the Decision Makers?
Home
Work
The Social Business Model
“Businesses move from liking to leading when they look beyond social media to see how social technologies
drive real business value. From marketing and sales to product and
service innovation, social is changing the way people connect and the way
organisations succeed”
The Social Customer
“Social Selling is no longer an option, it’s a necessity”
So Let’s Look At 3 New Sales Tools
Tools: Blogging
Blogging
1.Define Your Audience2.Keyword research/SEO3.Create Great Titles4.Offer Value5.Create Thick Content6.Format for the Internet7.Post Consistently8.Promote on Social Media9.Allow, Ask For and
Respond to Comments10. Learn from the
Analytics
1.Try to Write for Everyone
2.Forget about SEO3.Spend 5 seconds on Your
Titles4.Write Ads/Spam 5.Create Very Short
Articles6.Format for Traditional
Media7.Post Inconsistently8.Forget about Social
Media9.Ignore Comments10. Ignore your Analytics
Tools: LinkedIn
1. Complete your Profile2. Set your Unique URL3. SEO on Your Profile4. Connect with your Existing
Network5. Post Regularly6. Create Personalised
Introductions7. Join and Partake in Relevant
Groups8. Familiarise yourself with the
Search Functions9. Seek out Careful and Genuine
Introductions and Recommendations
10.Add Your LI Profile to other Marketing Collateral
1. Have an Incomplete Profile2. Use the LinkedIn generated
URL 3. Forget about SEO4. Ignore your Existing
Network5. Post Infrequently 6. Use the Standardised Intro 7. Ignore LinkedIn Groups8. Auto connect to Twitter9. Ask for intros and
recommendations without consideration
10.Forget to add your LI profile to E-mail signatures, POS materials etc.
Tools: LinkedIn/Twitter
1.Complete your Profile2.Set your account to Public3.Follow Selectively 4.Follow Competitors 5.Engage/Respond/Retweet6.Take conversations offline7.Use for PR. Ie. Connect
with journalists etc. 8.Send personalised DMs when
people follow you9.Use Hashtags and Twitter
chats10.Use Twitter for Customer
Service
1.Have an Incomplete Profile
2.Make your account Private
3.Follow Everyone 4.Follow No One5.Broadcast6.Obsess over the number
of followers you have 7.Auto connect to your
Facebook or LinkedIn8.Send auto DMs when
people follow9.Use the @function to
spam 10.Tweet anything you
would not want your boss to see
Niall Devitt
www.linkedin.com/in/nialldevitt @NiallDevitt
www.AhainGroup.com www.TweakYourBiz.com http://www.slideshare.net/NiallDevitt1/how-to-use-social-media-to-kick-start-your-lead-generation-in-2014
Happy New Year!