how to use social media to build lasting relationships with your customers
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Social Media for webstores, e-commerce and retailTRANSCRIPT
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How to Use Social Media to build
lasting relationships with your customers
by Jonny Ross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
We will cover• What is Social Media• Types of Social Media• Social Media monitoring• Social Retail - why use social media to connect with customers?• Facebook – targeting and campaigns• Twitter users - usage and campaigns• YouTube traffic and campaigns• Pintrest targeting and campaigns• Vine Vs Instagram• Vine and Instagram campaign ideas• Foursquare• Integrated social media campaigns• Blogging and social media• Turning blogs into social media content• Google+
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Need to be convinced?
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
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Types of Social Media
• Social Networks• Paid / Non Paid• Social Bookmarking• Check Ins• Forums• Traditional Publishers• Blogs / Microblogs• Email• Management / Monitoring / Automation tools
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Ask yourself questions
Know your customers
• Where do they spend their time online?
• What products do they buy?
• What services do they use?
Know your products/services
• Are they the kind people would discuss in a forum?
• Are they suitable for a Facebook / Google Advert?
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But there are still barriers!
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• Time consuming• Negative Comments
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Social Monitoring/Analytics/Automation
• Google alerts http://www.google.com/alerts• Socialmention http://socialmention.com/ • Twilert http://www.twilert.com/ • Mention https://mention.net/
• Google Analytics https://www.google.com/analytics/web/• Twitonomy http://twitonomy.com/• Socialbro http://www.socialbro.com
• Dlvr.it http://dlvr.it/
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Social Retail
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Facebook Targeting
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Diesel bringing Facebook Likes into the real world
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Corona Light
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Dove Soap
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@Dominos_uk #letsdolunch
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@TescoMobile
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@TheOnion
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@InnocentDrinks
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@JustEatUK
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McDonalds#McDstories
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YouTube Campaigns
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Pinterest targeting
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Pinterest campaigns
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Vine Vs Instagram
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Vine campaign ideas
• Product Launch / Rebrand• Virtual Tour of your Building
or Team Office• Build Brand Equity
(Urban Outfitters)
• Run a Competition (Doritos)
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Vine Ideas
• UnBox Competition from ASOS
• Show Company history - Gap
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Instagram Ideas
Dunkin’ Donuts#DresseDD
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Samsung#LiveInTheMoment
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Macallan Whisky #meandthemacallan
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Tony Hawk
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Foursquare
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Who is running great integrated social media campaigns?
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Blogging and social media
• Blogs provide regular content to share through your other social media sites
• Written, audio, photos, illustrations, infographics or videos
• Video blogging is called ‘vlogging’• The sharable nature of product images is perfect for
retail• User-generated content, ‘likes’ and ‘shares’ are now
being ranked more highly by search engines, so it pays to invest in social media and blogging.
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Turning blogs into social media content
• Use your blogs to:–Pull out ‘how to’ and ‘top tips’ lists –Create infographics –Add photos and videos
• Share this content through your social media channels, and you will drive traffic back to your e-commerce website.
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Google+
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Summary
So we have now covered:• Why social media is such an important
marketing channel• Which customers use which social media
platforms – and how to target them• Campaign ideas for all the main social media
platforms• How social media can help your website SEO
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Challenge Me?
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
Feel free to submit questions thoughts to Tri-City
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• Carry on the conversation with me on twitter @jrconsultancy