Digital Marketing

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SMOStrategy & Techniques

SMO

SMO is the strategy used to drive traffic to your website from source other than search engine.

Some of SMO techniques include blogs, social bookmarking, social networking sites, video & photo sharing.

SMO

SMO aims to optimize a website and its content in terms of sharing across social media and other networking websites.

SMO basically used to generate publicity, to increase the awareness of brand, product, events, upcoming promotions.

SMO

SMO involves social media activities in an organic way. social media is game changer : This is a game changer for businesses engaging in marketing, sales, customer service and other business activities

SMO

Social Media Marketing (SMM)SMM involves paid advertising through social media networks like facebook, linkedin, twitter.

SMM is the processing of using paid advertising to increase your customer reach and increase your brand exposure.

SMO

advertising is not just about getting your ad in front of as many people as possible.

successful advertising is about getting your business and your message in front of people who are ready to buy your products or services.

SMO - Facebook

The problem with most of advertising is that a people who see your ads will never be interested what you have to offer.Can a business Like You use FB as Marketing Tool?Yes ! You Can….

SMO - FacebookFB community now has almost 1.9 billion people, including 1.2 billion people active every day. More than 65 million small businesses use Facebook to connect with their customers. More than 150 million people now use Instagram Stories every day – 2nd Feb 2017 by Mark Zuckerberg

SMO - Facebook

SMO - FacebookFacebook usage is highest in North America: Facebook has 59% of all Internet users in North America

SMO - FacebookFacebook has surpassed 100+m users in India, in fact one out of every nine people on earth now has a Facebook accountand fifty percent of them Log In every single day.time spend on FB is 23 Minutes by per user.

SMO - FacebookFacebook users allow to post, talk about your business and share and even recommend their favorite products and services with their friends, and friends' friend.unlike the offline world you can only communicate with one or two friends at a time

SMO - FacebookFacebook allows users to instantly

share their message and thoughts with hundreds of friends all at once.

SMO - Facebook

According to Facebook the average user now has 135 friends That's 135 people they can recommend your business with just clicking of "Share" , "Like" a button.

SMO - Facebookyou can advertise based on age, sex, location, personal interests, income level, education (you can include and exclude) and so on this means your message only even get shown to those people who are truly interested in your products or services.

SMO - FacebookFacebook also allows you to have a two-way conversation with your customers, allowing them to give you direct feedback and suggestions and even reviews about your business with Facebook for your business you build a real relationship which develops more of your customers into repeat buyers.

SMO - Facebook

So how can a business like yours take advantage of Facebook?

SMO - Facebookofirst you need to set up your Facebook fan pageo fan page is simply a page on Facebook that represents your business think o second you have to increase your fans, if your customers like enjoying your fan pageoyou'll find as more and more people join with you, your message.

SMO - Facebookofirst you need to set up your Facebook fan pageo fan page is simply a page on Facebook that represents your business think o second you have to increase your fans, if your customers like enjoying your fan page, you'll find as more and more people join with you, your message.othird and finally you can create Facebook ads to help drive new in highly targeted customers to your fan page (simply facebook drive new customer to your fan page)

Facebook PagesFacebook pages work much like personal profile pages, except that they have "fans" instead of "friends." These pages are publicly visible online and often post status updates, links, events, photos and videos to their fans' news feeds and walls.

SMO - FacebookBenefits of facebook for business1) low cost of marketing strategy2) share basic information about your business3) share picture and videos about your business product/services4) talk to existing customer and promotional customer by posting and reviewing messages.5) provide customer supports - customer can posts after sales question, on your facebook wall and your staff can answer them.6) raise brand awareness and promote positive word of mouth by using facebook like, share button7) boost traffic to your website and generate leads8) highly targeted advertising

SMO - Facebook

What type of facebook page you can create?

SMO - Facebook1) Local Business or Place : if you have local business within a limited geographical region ( a metro area). 2) company, organization, institution : this page is ideal for company, organization, institution with more than one physical address. if your company is regional, national, global in reach. a company has a brand or product that sold by the same company at different location

SMO - Facebook3) Brand - Product : brands and products are sold by different companies with different websites. 4) Artist Band Public Figure : this page is dedicated to celebrity fan pages. e.g. politics, film star etc. 5) Entertainment : for entertainment industry.6) Cause of community : if you want to encourage people to join a social or global cause and run a movement on facebook, select the page.