how to use quizzes in your content marketing
DESCRIPTION
Using quizzes as part of your content marketing starts and ends with knowing what the purpose for your quiz is. There are three main ways to use quizzes in your marketing. 1. Use the quiz as a form of gated content to collect new leads. 2. Use a quiz to run a contest and increase engagement, (some quizzes get up to 500 comments). 3. Use the quiz to personalize your website (you have a lot of content, the quiz can make it feel more personal). Quizzes are great fun, and brands want to get involved, but you need to know what the purpose is and how the quiz will fit into your content marketing strategy if you want to really have success.TRANSCRIPT
How to use quizzes in your
content marketing…and get an edge on your competitors who
aren’t
Quizzes should be part of your
content
But only if they actually add value
Here are the three things
quizzes can do in your content
1. Generate new email leads
2. Run opt-in contests
3. Personalize your content
#1Use a quiz to grow your email list.
The quiz is a form of gated content, requiring users to opt-in to see their
results
Here’s the full process(click the link to see it in an actually
readable format)
1. Reader clicks on your quiz
2. They answer the quiz questions
3. Reader is presented with an optional opt-in to see
their results
4. Results are shown
5. (average opt-in rates are 40-60%)
#2Use a quiz to run a contest. Reward
people for opting in or commenting
How it worksClick here for the full image on the
left
1. User takes your quiz
2. They answer a few questions
3. They share and comment
4. One sharer or commenter is given a
prize
5. (the monster quiz got over 500
comments)
#3Use a quiz to personalize your
website. Provide individual links in each quiz result to check out more
hand-picked content
The full processClick here for full sized image on
the left1. Audience member takes your quiz
2. They answer your awesome questions
3. They are provided with a personal link in their quiz
results
4. They click the link
5. You continue the conversation with that person
