How to Use Statistics for first time marketers

www.proactivecha.com

to access Pinterest analytics

YOU need to have a BUSINESS account

OR

convert an existing Pinterest profile at

business.pinterest.com

once you have a business account

you can access analytics at

analytics.pinterest.com

Pinterest analytics is organized in three

sections

1. PROFILE Analytics

2. AUDIENCE Analytics

3. WEBSITE Analytics

Let’s discuss further……

What is it in PROFILE

ANALYTICS?

has two option

buttons

Click on the “All Apps” button to sort

data by device

Click on the “Export Data”

button to download your

stat to CSV file/format

Profile Analytics is divided into

Four (4) Matrixes

1. Impressions Stat

2. Re-pins Stat

3. Clicks Stat

4. All-time Stat

IMPRESSIONS

are the number of times your pins

appear in

home feeds, category feeds and

search

you can see the list of pins that receives the most

impressions in the last 30 days

RE-PINS

is the number of times your pins were saved on

boards

and shared across Pinterest

Look at the most repined pins in the

last 30 days

this will help the company in

considering what content people like

to save

and share from your profile

CLICKS

Clicks occur when people click on pins

to go back to your profile

Pins with most clicks often represents

contents that pinners want to

learn more about

take action on

or purchase

ALL-TIME

this shows the entire history of your business

account

including the most re-pinned,

best in search and

Power Pins that link to your website

Seeing your greatest hits

can help you find bigger content

trends across your Pins

What you can do with AUDIENCE

ALYTICS?

tells you about the people who?

follow your boards

or interact with your pins in some way

Audience Analytics is composed of two

sections:

1. Demographics Section

2. Interest Section

DEMOGRAPHICS

you’ll learn about the people who follows your

boards

or pins which includes their gender

and where they live

2. Interest Section

shows you the other topics that

resonates with your audience

These subjects might give you an

idea

on what to pin next

You can also see boards

which contains a lot of your pins

plus other business your audience have

been to

WEBSITE ANALYTICS

This is where you can see how

contents from your website is doing on

Pinterest

The official “PIN IT” button

If you’re using the official Pin It button

on your site

you’ll get a snapshot view into

how it’s driving traffic back to you

You will see:

How many impressions PINS

were created form your website

How many times those PINS were re-

pinned

How many times those re-pins led to clicks back to your

website

IMPORTANT!

To see Pinterest analytics

you have to verify your domain

with Pinterest at “pin.it/confirm”

this is to enable Pinterest to know

that the website belongs to you

Thank You. Happy Pinning!