how to use photos and videos content
TRANSCRIPT
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How to Use Photos and Videos Content4 steps Guide
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Why you should use visual content?
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1. Personality: Visual content represents your brand personality.
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2. Shareable: Visual content is the most sharable amongst all media by your audience.
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3. Multi-sensory communication: Easily rememberable content.
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4. Novelty
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5. SEO: Visual content increase your rank on Google Search.
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Optimizing Your Videos
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2. Keywords: Critical when producing videos; research your keywords on Google Search and keyword planner & build your videos around them.
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3. Keywords location: Where and when your keywords are placed in a video is important. Use them in titles, descriptions and in your name file.
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4. Pronounce the keywords, so they appear in the video transcript. Also, start by writing a script with your keywords placed early.
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Integrating Images in Content Strategy
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1. Show your product: If you are showcasing a product, show someone using this product.
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2. Message: Help people visualize and understand the message clearly.
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3. Branding: Increase your brand awareness by integrating your logo.
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4. Have fun: Do not forget to show your company spirit with pictures from events, company party, etc
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Promote Your Images Effectively
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1. Share quality photos
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2. Be timely: Share your photos as they happen, do not wait!
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3. Share group photos: Promote your team.
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4. Always use watermark