how to use online video to build your platform - with luria petrucci
TRANSCRIPT
How toUse Online Video to Build
Your Platformwww.becomeablogger.com
First Things FirstFirst Things First
Determine the type of contentyou want to create.Usually fall into two categories: videos that showcase topicsyou're passionate about and those that bring customers in
??Choose a topic you arepassionate about.Building an online platform takes a lot of work, but when you’re passionateabout the content you’re creating, it’s much easier to see it through.
right
expectationsIt’s not “if you build it, they will come.” Recognize that it will take a lot of time to build your platform.Make the commitment that this is going to be a long term thing. COMMITto doing this and seeing this through.
... then, get a gear kit to go with yourphone. For $200 to $250, you can get a gearkit that gives you stability and great audio.
Start with your Smartphone
You nee
d somet
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stabilize
your ph
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You nee
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icropho
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Get ligh
ting to in
crease
the
quality o
f your v
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You nee
d to GE
T STAR
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Set the RIGHT expectations
Get a GEAR KIT for
your phone
How to do well on camera
Be Human.Be the authentic you.
It’s ok to screw up. People aren't perfect.
Give a little more ofyourself.You are the same person, but inorder for people to get the real you,you have to add more energy andlet your passion shine through.
Prepare your bulletpoints.
makes your videos concise andeffectivehave a plangives you a sense ofpreparedness
How to Get Exposure
Use descriptive titles foryour videos.
make sure you’re covering a very specifictopic for each of your videos.make that clear and specific in the title ofyour videos.
Exercising for Lean Muscles
Do your keywordresearch.
find popular searches with relatively lowcompetition.helps especially when trying to get SearchEngine traffic.recommended tool: /adwords.google.com/KeywordPlanner
Share your content witheveryone.
start by sharing your videos with yourfriends and family.use your social platforms to get theword out there.
Network with others inyour niche.
networking can go a long way to getyou connected with the right people.
Find people who areasking questions.
Use Hashtags.
# people will more likely find your content you can also search your hashtags to findpeople who are interested in your content.
What this does:
???
provide value to the people who arelooking for answers and they will startto look to you as the expert.
Choose only acouple of platforms.
You can't be anywhere effectively.Don't try to dominate every socialmedia platform.Focus on one or two and go as deepas possible.
