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How to use My easyFairs
A guide for exhibitors
My easyFairs A guide for exhibitors Page 2
Contents
Introduction ............................................................................................................................................. 3
How to log in ........................................................................................................................................... 4
How to enter your stand name and upload a logo ................................................................................. 5
How to enter your company details and a stand description ................................................................. 7
How to manage the content shown in your stand catalogue ................................................................. 8
How to create new products or documents ......................................................................................... 10
How to edit existing content ................................................................................................................. 13
How to use the Social Media Share Tool ............................................................................................... 14
How to invite visitors, check on registrations and contact registered visitors ..................................... 15
How to register your stand personnel .................................................................................................. 19
How to manage your entries in the easyFairs Product Directory ......................................................... 21
How to use the QR code ........................................................................................................................ 24
My easyFairs A guide for exhibitors Page 3
Introduction
This guide introduces you to the main features of My easyFairs, the online self-service tool
that helps you optimise your participation in easyFairs shows. You will find answers to most
of your “how to?” questions in the guide, but if you need further assistance, please do not
hesitate to get in touch with your easyFairs representative.
My easyFairs A guide for exhibitors Page 4
How to log in
In the welcome email from easyFairs, you are provided with a link to access My easyFairs.
When you click on this link, you are immediately redirected to a landing page where you can
set your own personal password:
Enter a password of your choosing (twice) and click SUBMIT.
Then, the next time you want to log in to My easyFairs, just go to www.easyfairs.com and
click on the My easyFairs icon at the top of the page.
Here, enter your username – the email address you provided to easyFairs – and the
password that you chose upon first use.
My easyFairs A guide for exhibitors Page 5
How to enter your stand name and upload a logo
Once you’ve entered your login and password, you’ll arrive directly at your own My
easyFairs – specifically, in the My catalogue interface.
Here you’ll find the My shows area which lists all the shows where you are exhibiting.
To manage the content associated with your stand(s) for a given show, click on the
hyperlinked logo, show name, or the more button.
Whichever way you choose, they all take you to the screen that allows you to enter a
unique company name for each easyFairs show. If you have more than one stand at the same
show, you can give them different names this way.
The stand name can be entered or edited right in the field that appears in the popup
window. There is an auto-save when you make changes (if the floppy disc is green, your
changes have been saved).
From here, you can get to the screen that allow you to add stand description(s) and logo(s),
by clicking Manage the description and logo for this stand.
My easyFairs A guide for exhibitors Page 6
In this popup you can upload a logo image. Just click on Logo.
Then, on the File Upload popup, click browse files to find the image on your computer,
click upload and then click Finish. Voila!
The file formats allowed and size restrictions (5Mb) are clearly indicated.
My easyFairs A guide for exhibitors Page 7
How to enter your company details and a stand description
In the section Manage the description and logo for this stand, you can also enter
company details such as your postal address, website URL, a contact e-mail and a description
of your company.
We strongly recommend that you provide a description in English, as well as any other
languages that you wish to include (available languages for the show are listed at the
bottom).
This is to make your information easily findable in visitor searches.
My easyFairs A guide for exhibitors Page 8
How to manage the content shown in your stand catalogue
To feature (and boost) products, add press releases, and promote product news items
through your easyFairs website presence, click on Manage the catalogue for this stand.
In this section you can select and/or enter the products to be promoted in the online
catalogue for this stand (last column).
There is no limit – you can associate all the products in your list with this stand! But if you
exhibit often or at several shows, you can build up quite a long list over time, and it may be
that not all your products should be associated with this particular show.
With the Online365 Pack, you can also select which product should be “boosted” to appear
in the product showcase at the top of the online show catalogue (second column).
With the Online365 Pack, you can select which product should appear in the Innovation
Gallery of the show (first column).
Use the check boxes on the right to make your selection and then click SAVE.
My easyFairs A guide for exhibitors Page 9
Here you can also add products, press releases or product news items to the catalogue for
this stand by clicking on the plus (+) button (see more info in the next section)
My easyFairs A guide for exhibitors Page 10
How to create new products or documents
You can create new products or documents from a specific show catalogue by clicking on
the Plus (+) icon… or by scrolling down to My catalogue > All products and click on
the Plus (+) icon.
My easyFairs A guide for exhibitors Page 11
Adding a product is similar to entering the stand description.
For each product or document, you can enter:
- a name,
- a description
- a website link,
- a picture
- a video file
in English and several other languages,
Add as many products as you like, and be thorough in your entries!
My easyFairs A guide for exhibitors Page 12
Additionally, you can select a category and enter a brand for each product you created. If
you do so, your products will be listed in the easyFairs Product Directory and in the online
Show Product Catalogue.
Because our multi-show, multi-industry, multi-country product search engine is
now available on the easyFairs website, it really pays to be meticulous when writing product
descriptions so that they’re correctly returned in product search results.
Listing product descriptions and in both your local language and in English further increases
your chances of being found!
To add a picture for your product, scroll down to the file icon under File: You’ll get the File
Upload popup again.
The file formats allowed and size restrictions (5MB) are clearly indicated:
Browse to find the image file on your computer, click upload and then click Finish.
Adding press releases and product news items is done in exactly the same way!
My easyFairs A guide for exhibitors Page 13
How to edit existing content
If you need to update existing content, go to the My catalogue section and point your
mouse at the item you want to change. This makes the edit options appear. Click on the
little yellow pencil icon to begin editing your product, press release or product news item.
You can also delete items here by clicking on the red cross.
You can change the order of the products by clicking on the black arrows to move them up
or down the list. Please note that the very same order will be reflected on the catalogue
specific to a stand.
My easyFairs A guide for exhibitors Page 14
How to use the Social Media Share Tool
A Social Media Share Tool is now available on My easyFairs. This feature is really easy to use
and enables you to share your online stand information across the Social Media.
Simply click on the social network where you want to share your information. For instance,
you can share your stand on Facebook:
My easyFairs A guide for exhibitors Page 15
How to invite visitors, check on registrations and contact registered
visitors
My easyFairs also helps you get
the most out of your
participation by enabling you to:
Invite visitors and contact
those who register in
response to your invitation
View post-show data (Show / No Show)
Search registered visitors
View a chart showing the registration trend over time
Filter on registration state
(registered, visited, pending
confirmation)
Here’s how it works: a couple of months before the show, My easyFairs will display a link
above your stand code with the text Contact your pre-registered visitors / Register
your staff.
Clicking on this link takes you to the Registrations portal (N200), which opens a new view
with two tabs at the top of the box: Registrations and Exhibitor personnel:
My easyFairs A guide for exhibitors Page 16
Your personal registration link appears in the Registrations area. Use this personal
registration link whenever you invite your contacts to an easyFairs show; that way, if they
use it to register, you’ll be able to track their status later.
You can copy the link with one click
using the button to the right of the
link, as shown:
In the Registrations area you’ll find 4 tabs:
Registrants
Registration Trend
Action Codes Report, and
Show / No Show.
Click on the Registrants tab to view,
search and download all the
Registrants (registered visitors) that
have used your personal registration
link or invitation code.
My easyFairs A guide for exhibitors Page 17
The Registration
trend tab shows a
bar chart depicting
the number of
registrations over
time.
You can view one
month at a time or
Zoom out to see
all the registrations for the year.
This will help you
see, for example,
which ones of your
promotional
activities were
most effective.
Click on the Action codes report tab to see the total registrations separated by the code
type: either URL or invitation.
My easyFairs A guide for exhibitors Page 18
The final tab in
this section is
the Show / No
show view.
After an event,
you’ll see a pie
chart showing
the proportion
of Registrants who came to
the show, which
allows you to
track the
effectiveness of
your
promotional
activity.
My easyFairs A guide for exhibitors Page 19
How to register your stand personnel
In the Registrations portal, click on Exhibitor personnel to register your employees or
colleagues to the event. You can come back later and change the details at any time.
If you are looking for someone you’ve already registered, you can enter a name or part of a
name in the Search name box and the list will be automatically filtered on those letters.
You can enter people one-by-one by clicking the Add person button and entering the data
for each person individually, or you can upload a bunch at the same time using a template
that’s available by clicking the Import Stand personnel button.
My easyFairs A guide for exhibitors Page 20
Here’s how to register employees/colleagues one at a time: Click ADD NEW.
In the next
screen,
just type in
the details.
If you have several names to register, you can do this quickly by uploading a completed
template.
Get the template by clicking on the
Import stand personnel button
(next to the Add person button, see
previous page). This is where you can
also upload the template again for
populating the stand personnel list.
To leave the Registrations portal, simply click on the X in the
top right hand corner of the screen.
My easyFairs A guide for exhibitors Page 21
How to manage your entries in the easyFairs Product Directory
In the easyFairs Product Directory entry in My easyFairs, you can manage your company
information. This will be displayed in the online Directory.
You can enter your company details (address, website and contact email), your company
description and a logo.
By default, the information is exactly what you entered for your last booked stand.
My easyFairs A guide for exhibitors Page 22
How to select the products that will be listed in the Directory
You can select which products you would like to be listed in the Directory from your
general product catalogue.
By default, all of your products are selected.
How to change the category of your product
Simply edit the product and select the correct category. You can only select one category
per product.
My easyFairs A guide for exhibitors Page 23
How to add brand name(s) to your product,
This will help with searches in the Product Directory.
My easyFairs A guide for exhibitors Page 24
How to use the QR code
On the homepage of your My easyFairs, and more precisely in the additional items in your
stand name, you click on Print all QR Codes
Then, you will be redirected in a page where all the QR Codes corresponding to each of
your products have been created.
You can print all your QR Codes and stick them on the good products on your stand.
You also have the opportunity to download the QR Code picture by cancelling the
print, clicking right on the picture and save it. This will allow you to resize yourself the
picture as you want.
By scanning it, the visitor will have more information and you can generate leads.
Watch this video to discover all the advantages of the QR Codes:
http://www.youtube.com/watch?v=vdcTxGEnhKU
My easyFairs A guide for exhibitors Page 25
Thank you for using My easyFairs!
If you encounter any problems with My easyFairs, or if you have questions that we didn’t
cover here, please don’t hesitate to contact your easyFairs representative!