how to use mobile and social medial to jump start your business - 10.30.14
TRANSCRIPT
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How to Use Mobile and Social Media to Jump Start Your Business
Practical tips to increase your online presence
October 30, 2014
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Moderator: Lori Dearman, Sr. Webinar Producer
How to Use Mobile and Social Media to Jump Start Your Business
Todd Leeloy General Manager Orange Soda, Inc.
Frank Rowan Associate Founder
Mr. BusinessBuilder, LLC
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Who’s In the Audience?
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Audience Question
Have you researched or purchased a product or service on your mobile device in the last 6 months?
A. Yes, researched & purchased B. Researched, only C. Purchased, only D. No
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About the Speakers
Ray Wunder Director, OrangeSoda
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Mobile Explosion Website Design Best Practices Social, Mobile and Local – A Natural Partnership Case Studies Tools and Techniques You Can Start Implementing Today
Our Commitment To You
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2013 Mobile Marketing
Spend (USA)
$8.3B
2015 Mobile Marketing
Spend (USA)
$33.1B
The future lies in your hands…
The Mobile Landscape – Looking to the Future
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93% of people who use mobile research go on to complete a purchase, most of those in your store Mobile smartphone users expected to increase by 25% from 2013 through 2014 to 1.76B users
More than 50% of shoppers will shop
elsewhere if your site is slow or unprofessional
Mobile Overview
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logo Phone Number with Call to Action
VALUE PROPOSITION
CTA BUTTON
Products / Services Images
Service Description
Local / Maps Information
Home Services FAQs Contact
Professional Design
Professional Content
Search Engine Friendly
Conversion Optimized
Responsive Design
Anatomy of a Good Website
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The Three Second
Test
• Business Name • Contact Info • Call to Action • Differentiator / Selling Point • Quality Photos and Content • Memorable
Website Usability
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Responsive Design Easy to Find Easy to Buy
Appearance is Everything!
The Reasons To Go Mobile
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The transition to Digital Expanding the reach of existing print ads begins with including Digital links that will enable customers to access online coupon offers from their smartphone or desktop
SAVE $5
SAVE $5 off any product
Modifying the Shared Mail Coupon
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Case Study: Creative Studio
Thank you for helping us make the
last 15 years a success!
Here’s your coupon –
stop by today!
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Coupon published on over 40 Digital Directories
Creative Studio Professional Stylists
Creative Studio Professional Hair Artists Take $5 off any $15 Purchase Facebook Social Share
Promotion
Facebook Ad
Google Ad
Diamond Certified Click here to claim this month’s special offer!
Special Coupon Offer Save 33% Today www.beauty.first.promojam.com Click here to claim your special Coupon offer from Creative Studio Salon today!
Amplify Reach with Directories & Paid Media
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Facebook Ad Targeting
Facebook provides advertisers with a variety of targeting options: Personal demographics (age, sex, gender, geography, relationship status, etc.) Custom targeting (email addresses, phone numbers, Facebook user IDs) Social activity (likes and interests, friend connections, specific activity, etc.)
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SUCCESS METRICS: 2 WEEKS
240+
Engagement 59 promotion messages shared to Facebook
Promotion Views
Conversion 24%
Success Metrics
18,000+ Campaign Reach
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Frank Rowan Associate Founder, Mr. BusinessBuilder, LLC
About the Speakers
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Five Business Essentials for Driving Transactions to Your Business
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Make It Easy For Buyers To Spend With You
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Talk To Your Social Followers vs. At Them
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Your Buyers Talk—You Can’t Fix What You Don’t Know About
Manage your online reputation by making sure you business listings are correct and you immediately take action on poor reviews
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Presence Reach Engagement Conversion
Claim Your Online Presence & Build Brand Awareness
Communicate Value to the Right
Audience; At the Right Time; With the Right Message; that
is Responsive to your Mobile Buyers
Directly Engage with Buyers, Build Brand
Presence, and Ultimately Sell More
Products/Services
Be Where Your Buyers Search for
Your Business and/or Your
Product/Service Solutions
Web + Social + Mobile = Transactions
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Your Buyers Decide If You’re Their Best Choice……
…….…Through Your Website on a
Mobile Device
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Include click to call on your website
Engage social fans with the right message at the right time on the right device
Create integrated marketing campaigns to increase reach
Pay attention to your online reviews
See how your site shows up on different devices by visiting
http://ami.responsivedesign.is/# or http://responsivetest.net/
Your Action Items
What You Do Matters
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Take us up on a Free Digital Competitive Analysis
The Free Digital Marketing Analysis identify areas where your digital marketing strategy is working well and areas where you can apply more focus.
http://hubs.ly/y0g2Pw0
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Based on the information presented today, what action(s) will you take? In the next two weeks, I will (check all that apply): Implement all 5 items presented as they are easy
to implement and will help grow my business
Implement most of the 5 items presented
Schedule a free digital competitive analysis from SmartReach Digital
Check out my competitors' sites on a mobile device
Research or purchase a product on my mobile device
1) Include click to call on your
website
2) Engage social fans with the right message at the right time on the right device
3) Create integrated marketing campaigns to increase reach
4) Pay attention to your online reviews
5) See how your site shows up on different devices by visiting http://ami.responsivedesign.is/# or http://responsivetest.net/
Your Action Items
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Moderator: Lori Dearman, Sr. Webinar Producer
Ask the Experts
Ray Wunder Director, Orange Soda
Orange Soda, Inc.
Frank Rowan Associate Founder
Mr. BusinessBuilder, LLC