how to use facebook for your band. updated for 2016

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

How to Use Facebook

Presentation For: Brennan Rock & Roll Academy By Michael Brandvold - @michaelsb

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Facebook Means Nothing if You Do Nothing to Convert Those Fans

Traffic • Email Address • Purchase Share • Like

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Profile vs. Page vs. Subscribe• Profile - You the Person, No Apps • Page - The Band/The Business, Use Apps • Subscribe - Follow like on Twitter, Whatever is Public

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Reality Show

•Understand your limit •Go right to your limit •Show it all, talk about it all •Let your Ego go

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Engagement & Interaction• The 80/20 Rule • Know Your Audience (Fans) • Fans Want Recognition

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What is EdgeRank

• Secret Formula for Who Sees a Post • Only 14% of Your Fans Likely to See a Post • Rewarded when fans like your content. • Penalized when fans don’t like your content.

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How Often?

•3 to 4 posts per day. •Average life of a post is 3 hours.

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Insights

•Wealth of data. •What works and what doesn’t work.

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Events• Change Title Weekly • Invite Only Those Who Could Attend • Use for Internet Events

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Facebook Ads• Very Targeted • Fans of Other Artists

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iTunes• smarttab.smarturl.it • Simple to Embed into Your Page • Player and Store

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BandsInTown• Simple to Embed into Your Page and website. • Great data on where your fans are. • Great auto promotion tools.

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Bandcamp• Simple to Embed into Your Page • Player and Store • Not just music

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Increase Likes & CommentsPost Something Fun & Happy for Likes

Post Something Controversial for Comments

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Thank You•Michael Brandvold •[email protected] •www.MichaelBrandvold.com •www.Twitter.com/michaelsb •www.Facebook.com/MichaelBrandvoldMarketing

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