how-to-use-facebook-for-business-helen-coldicott
DESCRIPTION
How to use Facebook for BusinessExample of a presentation delivered for Herefordshire & Worcestershire Chamber - Powered Growth Series.Aim to raise awareness of Facebook Business Benefits to SME's and how best to use it.TRANSCRIPT
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How Facebook helps
turn little into big
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Heads up1. Is Facebook right for you?
2. Are your customers using it?
3. Is it right for your business?
4. What’s your Facebook goal?
5. How local businesses are booming on Facebook
6. How you can start using Facebook successfully
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Is it right for you?
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Are your customers using Facebook?
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If they are…
• Young Aged 20 – 29
• Female 58% of UK Facebook users
• Have Internet access – 77% of UK households
• Buy online – Over 66% UK adults 2011
Then yes they are!
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Is Facebook right for your business?
Is your business cool?
Is your business easy to Like?
Is it easy for your customers to talk about your company to their friends?
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Which businesses do best?
B2C - Business to Consumer
Arts & CraftsNon-essential Retail Fashion & Beauty Leisure & Tourism
Broadcasting Music
Membership Orgs Charities
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Which businesses do worst?
B2B - Business to Business
AgriculturalBanking & Finance
Heavy IndustryManufacturing
Professional Services
Exceptions: Design & Graphics
Large corporates – engage with staffAny others?
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What’s your Facebook goal?
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Clear business aim
• Attract more leads• Raise your business profile• Build an online community• Increase membership• Share information• Sell your products/services• Build your Newsletter list• Demonstrate your product/service
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Local businesses booming on Facebook
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Attract more leads
Run a competition like Spaseekers
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Raise your profile
By sharing photo’s like Eastnor Pottery
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Build an online Community
Share your expertise & be chatty like Our Lizzy
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Increase Membership
Share good news, members & customer information like Visit Herefordshire
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Sell your products/services
Create a Special Offers page like The Clip Joint
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Sell directly from Facebook
Use a free App like “Payment” or Paypal’s Adaptive Payments API
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Build your Newsletter List
Increase your newsletter reach by having a Newsletter Signup
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Do something different
Demonstrate your products & services like Katherine Baxter
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How to use Facebook successfully
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What’s your Facebook Strategy?
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Choose one goal
• Find more prospects• Local business networking• Keep informed• Research what clients want• Update clients• Develop customer relations• Answer customer questions• Sell directly• Sales promotions• Promote an event
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If Facebook is the right fit for your business
Goal Pick one aim with a measurable targetMessage What info do my customers need/want?Strategy Who & how often (3 x 30mins)Test Have a go, share, engage, commentMeasure Did it work? Improve…
Summary & Strategy
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Get people talking about you
By updating regularly with interesting news like Holywell Spring Water
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Varied & Interesting
Keep it lively & entertaining by adding photo’s, videos and podcasts like Muddy Boots
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Have a bit of fun
Show your personality by sharing your sense of community and humour like Clarkewood Consulting
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Did it work?
Use Facebook Insights to measure: Likes, shares and content quality
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Q/A
Who thinks they might give Facebook a go for their business?
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For more info• Register online - for our Facebook Workshop
Inventiveworkshops.com 15th Feb 10.00am – 1.00pm Swan at Whittington
• Like my Facebook page - facebook.com/coldicotttraining
• Follow me on Twitter – twitter.com/helencoldicott
• Connect on LinkedIn – Helen Coldicott
• Call me - for some Social Media Advice 01905 23902
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Helen Coldicott
www.coldicottfreelancetraining.com
Call to discuss your training today 01905 23902
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Facebook Tips
Bonus slides…
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Competition tips
You must use an app!
What’s your aim?
What’s a great prize?
Will they share it?
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Sharing photo tips
Nice photos!
Ask permission first
Having a nice time
Create an album
Send an email
Ask them to share
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Tips on interacting
Relevant to them!
Choose hot news topicsWhat’s new or in season?
Seasonal advice & tipsSound bites and controversial headlines
Thought provoking factsVary it by using video’s, jokes & photo’s
Comment on other pagesShare relevant events & blogs
On your business page!
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How to get people talking about you?
Update regularly
Take part, join in and share the news
Reply to any comments
Thank people
People like good news stories
Things that are easy to comment on
Measure & improve