how to use aweber to begin email marketing: a quick-start guide

HOW TO USE AWEBER TO BEGIN

EMAIL MARKETING: A Quick-Start Guide

http://eternalspiralbooks.com

Introduction

• Email marketing is still one of the most effective ways to earn money online.• Social media is great, but email is far

better when it comes to building relationships and controlling the conversation.• There are many email marketing

platforms available, but Aweber is #1 for a number of reasons, and one we have used since they formed in 1998.

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1-What is Aweber?

• Aweber is an email marketing platform with a lot of handy tools and templates so even small business owners can market like a pro via email.• It also has strict rules and regulations

about what you can and can’t do and send, which protects you in terms of the CAN-SPAM laws, which could cause you a lot of issues if you were not familiar with them• Aweber takes the guesswork out of

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2-The Benefits of Aweber• Autoresponders• Broadcast emails• Attractive sign up form templates• Attractive email templates• Use the templates as is, or customize them• Templates based on color scheme, niche and

more• You don’t need to know a thing about HTML to

send a gorgeous email• Affordable pricing• Reliable• Aims for maximum deliverability• Excellent customer services if you ever need help 4


PART Ia: SETTING UP YOUR FIRST LIST

There are a number of key steps to setting up your list.1. Register for Aweber2. Create a new list3. Provide the information required about

your business so no one will accuse you of sending spam

4. Customize the settings for your list5. Create the confirmation email everyone

will receive when they register for your list.

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PART Ib: SETTING UP YOUR FIRST LIST6. Personalize your list with the name of the

list, description for the subscriber, and more7. Review all of your settings to the email will

look exactly the way you want it to8. Review your welcome email9. Create the sign up form for the list10.Customize the settings for the form so it

appears where you want to-on the page, as a pop up, and so on

11.Publish it on your site, and start getting subscribers, and paying customers 6


PART II: MARKETING USING AWEBER AND THE AUTORESPONDER FEATURE

• An autoresponder, as the name suggests, send out emails automatically according to the schedule you set. Upload your content, set the schedule, and Aweber will do the rest.• A series of emails will help build relationships

with your subscribers. • It will also automate your marketing, freeing

up your time to do lots of other things.• Do the work once, keep earning from it over

and over again. 7


A-Steps to set up an autoresponder

Go to the message, Follow Up or Legacy Follow up screen.

Create your first follow up message. This will usually be your welcome email.

With this email, the interval is set to 0, which means that they will get that email as soon as they confirm their registration

Create a second email in the series. Copy and paste all your data into the screen

Then set the interval, 1, 2, 3, and so on, the number of days after the previous email in the series.

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B-Creating a Broadcast Message

Autoresponders are great for ‘evergreen content’, that is, information and promotions that are not time-sensitive.

If you have a time-sensitive email to send, such as a 12 Days of Christmas promotion in December, create a Broadcast instead.

Go to Messages, New, create your email, and save.

Then toggle the menu next to it in the draft window to set the date and time it is to go out.

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14: Choosing Your Broadcast Settings• In addition to date and time, you can

choose to send it to more than one list• You can also cross-post to your social media

accounts at Facebook and Twitter• Click to enable permission to post and the

email subject line will appear as a headline on your feed.• Track your results. Copy and save the best-

performing emails for next year. Then try to come up with even better ones.• You will soon have a library of money-

making emails to use.10


Conclusion

• Email marketing is one of the most effective ways to earn profits online • Aweber is one of the most reliable email

marketing platforms.• It is full-featured, but easy to use.• However, it can be so full-featured that

those who want to start using it right away to create their first list as fast as possible could use an illustrated step-by-step guide. 11

Want to create your first list with Aweber easily? Buy now or read through Kindle Unlimited:

How to Use Aweber to Begin Email Marketing: A Quick-Start Guidehttp://eternalspiralbooks.com/how-to-use-aweber-to-begin-email-marketing-a-quick-start-guide/


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http://eternalspiralbooks.com/how-to-use-aweber-to-begin-email-marketing-a-quick-start-guide/




Credits

Thank you to Joan Mullally for this presentation.

And to Joan and to her co-author Thomas Michaels for the content.


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