How to Use Active Online Car Shopper Data to Grab More Sales

Listen in as Jason tells you how you can read your prospective customer's "online bread crumbs." If you don't your

competitors will!

WithJason Ezell, President of Dataium

Moderated byMike Bowers, Executive Editor at DealersEdge

Jason Ezell, President of DataiumMr. Ezell is a founding partner of Dealerskins which was acquired by Dominion Enterprises in 2005. With 20 years experience in the automotive industry, Jason’s career has focused on one objective, helping automotive dealers sell more cars. He went from starting two of the first local dealership Internet departments in the United States, to starting one of the most unique and well respected automotive website companies in the industry.

Jason is a highly respected and sought after speaker in the automotive industry, having spoke at Internet conferences and NADA 20 groups nationally, published author within leading industry trade publications, and consultant to multiple automotive dealer groups. Jason is known for his statistical approach to analyzing Internet user data to better understand how to sell cars via the Internet. He's a member of the JD Power Internet Round Table, an NADA 20 Group Preferred Speaker and a Digital Dealer Conference speaker.

There Is A New Revolution In Big Business

Now…It’s Here For Automotive…

…the explosion of structured and unstructured data about people — you, me and everyone.

“Computers, smart phones, GPS devices, embedded microprocessors, sensors – all connected by the mobile Internet – are generating a cloud of data about people that is growing at an exponential rate.

“Every time we perform a search, tweet, send an email, post a blog, comment on one, use a cell phone, shop online, update our profile on a social networking site, use a credit card, we leave behind a mountain of data, a digital footprint, that provides a treasure trove of information about our lifestyles, financial activities, shopping habits, social interactions, and much more.”

Google.com… 65%Bing.com…… 5%Yahoo Search 3%Facebook…… 2%Google.ca…… 1.7%Maps.Google. 1.3%AOL Search… 1%Ask.com…….. .78%

Comcast Search…. .73%Autotrader.com…… .69%Cars.com………….. .50%Ebay.motors………. .33%Local Yahoo………. .24%Yahoo Autos………. .19%Yellowpages.com…. .14%

*Indirect Relationship

•Google……………64%•Facebook………...52%•Youtube…………..34%•Ebay……………...25%•MSN……………...21%•Amazon………….18.8%•Autotrader.com….16%•KBB………………12%•CNN……………...10%

•AOL……………..10%•CarMax…………...9%•Maps.Google…….9%•Cars.com…………8%•Myspace………….7.9%•Craigslist…………6%•Edmunds………...5.5%•Fox News………...5.5%•Ford……………….5%•Bing…………….....5%

•unlock significant value by making information transparent and usable at much higher frequency.

•unlock significant value by making information transparent and usable at much higher frequency.

•conduct controlled experiments to make better management decisions;

63%Bounce Rate From Home Page

Bounce Rate From SRP

34%

•basic forecasting to adjust their business levers just in time.

•allows ever-narrower segmentation of customers and therefore much more precisely tailored products, services and advertising.

60%Traffic Directly From Google

Key Words With Dealer Name

62%

Unbroken Attribution

-We Tie It All Together-

Unbroken Keyword

@

•sophisticated analytics can substantially improve decision-making.

iPad

AndroidiPhone

Blackberry

•Know what vehicles will attract the most traffic/leads/sales

•Don’t measure success by leads or direct referrals alone

•Know how auto shoppers shop, what they shop for, and how they interact with your site

•Know how auto shoppers are finding you and direct your ad dollars in the most efficient way

•Know what advertising has the largest impact on website traffic

Learn More With Free Reports From Dataium At…www.dataium.com/library

Jason EzellDataium LLC

Jason@dataium.comDaily Stats From Twitter….

@dataium

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