how to unlock value in analytics using data visualization?

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How to Unlock Value in Data Using Data Visualizations [#VIZ] Chaitanya Sagar “CS” [email protected] 646.583.0001

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Conveying meaning in data quickly is the focal point of analytics. Visual analytics helps you discover new relationships in data, prompts you to ask new questions, and helps you convey what you see to others. • Understand how to make sense of vast data quickly • Elicit questions you did not ask before • Using visualizations to discover new data relationships • Learn how data visualization can help identify hidden insights in data • Explore various visualizations hand-picked by experts

TRANSCRIPT

Page 5: How to Unlock Value in Analytics Using Data Visualization?

Location Strategy to Improve Effectiveness of a Branch Network

perceptive-analytics.com/tag/case-study/

Page 6: How to Unlock Value in Analytics Using Data Visualization?

Reinventing Coupons: Strategies for Successful Coupon Campaign

perceptive-analytics.com/tag/case-study/

Page 7: How to Unlock Value in Analytics Using Data Visualization?

Questions?

Use ask-a-question feature in GoToWebinar

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Page 8: How to Unlock Value in Analytics Using Data Visualization?

Which industry do you work in?• Retail and Consumer Packaged

Goods • Health Care• Banking, Financial Services and

Insurance• Information Technology /

Consulting/Others

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Which Function Do You Work In?• Analytics• BI• Sales and Marketing • IT• Finance/Operations / Human

Resources

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Overview

Pic

y Ho

ria V

arla

n

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The need for visualizationsHow visualizations help unlock valueHow to build visualizations

-Purpose-Design

Tools Q&A

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The Need for Visualizations

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Our Needs Outgrew Charts

More data!high dimensional

ˠ

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Page 13: How to Unlock Value in Analytics Using Data Visualization?

Humans are Visual

Brain can absorb large amounts of information and find patterns (and deviations!) Pi

c by

Dan

Foy

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“Mind is a Pattern-Matching Machine”

Edward De BonoMechanism of the Mind (1969)

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Page 22: How to Unlock Value in Analytics Using Data Visualization?

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Page 23: How to Unlock Value in Analytics Using Data Visualization?

x y x y x y x y10 8.04 10 9.14 10 7.46 8 6.588 6.95 8 8.14 8 6.77 8 5.7613 7.58 13 8.74 13 12.74 8 7.719 8.81 9 8.77 9 7.11 8 8.8411 8.33 11 9.26 11 7.81 8 8.4714 9.96 14 8.1 14 8.84 8 7.046 7.24 6 6.13 6 6.08 8 5.254 4.26 4 3.1 4 5.39 19 12.512 10.84 12 9.13 12 8.15 8 5.567 4.82 7 7.26 7 6.42 8 7.915 5.68 5 4.74 5 5.73 8 6.89

Mean 9 7.5 9 7.5 9 7.5 9 7.5Variance 11 4.122 11 4.122 11 4.122 11 4.122

CorrelationLinear Regression y = 3.00 + 0.500x y = 3.00 + 0.500x y = 3.00 + 0.500x y = 3.00 + 0.500x

Anscombe's QuartetI II III IV

0.816 0.816 0.816 0.816

Anscombe’s Quartet

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How are the Data Sets Different?

• All four data sets are identical• Distribution is different• Median and Mode could be different• Not Sure

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Page 25: How to Unlock Value in Analytics Using Data Visualization?

Statistics May Hide Something

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Page 26: How to Unlock Value in Analytics Using Data Visualization?

Statistics and bikinis show a lot, but not everything.

- Toby HarrahAmerican baseball player

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Page 27: How to Unlock Value in Analytics Using Data Visualization?

Where do Data Visualizations Fit in Data Analytics Process?

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Page 28: How to Unlock Value in Analytics Using Data Visualization?

Acquire Data

Clean Data

Explore Data

DataModeling

Insights

Communicate

Where does Data Visualization Fit in Data Analytics Process?

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Page 29: How to Unlock Value in Analytics Using Data Visualization?

How Visualizations Help Unlock Value

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Page 30: How to Unlock Value in Analytics Using Data Visualization?

Make Sense of Vast Data Quickly

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Page 31: How to Unlock Value in Analytics Using Data Visualization?

Make Sense of Vast Data Quickly

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Page 32: How to Unlock Value in Analytics Using Data Visualization?

Elicit Questions You Did Not Ask Before

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Page 33: How to Unlock Value in Analytics Using Data Visualization?

What should we do to make India a land of equal opportunity for all, free of prejudice and discrimination?

- Ratan Tata

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Page 34: How to Unlock Value in Analytics Using Data Visualization?

Sample Responses• @RNTata2000 in all democracies there is a gap on what ple want and

what politicians r delivering,they r not doing the right thing, lobbying?• @bangaarm @RNTata2000 Budget 2012: This year is Tax Holiday. No

income tax on your earnings. This is to bring back all the black money to India

• @sri_v22 @RNTata2000 1. Kill corruption 2. Electoral reforms so that honest ple can get into politics 3. Media & activists should increase their role

• @joseaaa @RNTata2000 Can't be articulated with 140 characters. Quality education for the masses is magic potion that can address most of the problem.

• @dharmeshsharma8 @RNTata2000 Could we have your view on this topic?

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Page 36: How to Unlock Value in Analytics Using Data Visualization?

Discover New Data Relationships

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Page 37: How to Unlock Value in Analytics Using Data Visualization?

Discover New Data Relationships

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Page 38: How to Unlock Value in Analytics Using Data Visualization?

Show Others What You See

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Page 39: How to Unlock Value in Analytics Using Data Visualization?
Page 40: How to Unlock Value in Analytics Using Data Visualization?

Show Others What You See

http://guns.periscopic.com

Page 41: How to Unlock Value in Analytics Using Data Visualization?

How to Create Visualizations

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Page 42: How to Unlock Value in Analytics Using Data Visualization?

Data

Analyst

Tool

Insights

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Page 43: How to Unlock Value in Analytics Using Data Visualization?

Data

Analyst

Tool

Domain /Situation

Imagination

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Purpose Design

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Purpose

Pic

by M

ervi

Esk

elin

en

TasksAudience Answers

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Page 46: How to Unlock Value in Analytics Using Data Visualization?

Guidelines

• Understand your goals• Determine the most important dimensions of your

data• Determine key data relationships• Show data close to reality e.g. maps, time lines

etc.• Choose encoding wisely “Function first, suave

next”• What questions do you want answered?

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Page 47: How to Unlock Value in Analytics Using Data Visualization?

Design

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Pic:

Eco

trus

t Can

ada

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Page 48: How to Unlock Value in Analytics Using Data Visualization?

Visual Encoding

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Page 49: How to Unlock Value in Analytics Using Data Visualization?

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Page 50: How to Unlock Value in Analytics Using Data Visualization?
Page 51: How to Unlock Value in Analytics Using Data Visualization?

What Do You Think About This Chart?

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Page 52: How to Unlock Value in Analytics Using Data Visualization?

What’s Wrong with this Chart?• Too Big• Poor colors• Nothing wrong, looks good• It’s just wrong• No comment

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Page 53: How to Unlock Value in Analytics Using Data Visualization?

39.0%

19.5%

9.8%

7.4%

3.1%

21.2%

U.S. SmartPhone Marketshare

RIM

Apple

Palm

Motorola

Nokia

Other

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Edward Tufte

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Page 55: How to Unlock Value in Analytics Using Data Visualization?

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$450

$650

$850Monthly Revenue

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$0

$200

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$600

$800

$1,000

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Thou

sand

sTh

ousa

nds

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Avoid Chart Junk

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$0

$200

$400

$600

$800

$1,000

Monthly Revenue

Month

Thou

sand

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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$0

$200

$400

$600

$800

$1,000

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610 600

450500

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Monthly Revenue

Month

Avoid Chart JunkTh

ousa

nds

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Maximize Data Ink RatioData-ink/Total ink used

Maximize Data Density(# entries in data matrix)/(area of graphic)

Page 59: How to Unlock Value in Analytics Using Data Visualization?

Colors

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Page 60: How to Unlock Value in Analytics Using Data Visualization?

Colors

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Create Color Harmony

Page 61: How to Unlock Value in Analytics Using Data Visualization?

ColorBrewer2.org

Page 62: How to Unlock Value in Analytics Using Data Visualization?

Tools

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Page 63: How to Unlock Value in Analytics Using Data Visualization?

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Page 64: How to Unlock Value in Analytics Using Data Visualization?

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Page 65: How to Unlock Value in Analytics Using Data Visualization?

ResourcesDesigning Data Visualizations (Noah Iliinsky, Julie Steele)Visual Encoding

complexdiagrams.com/properties richardbrath.wordpress.com

Edward Tufteedwardtufte.com

D3JS.org Processing.orgPrinciples of Visualization DesignD3 Visualizations

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Q&A

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Page 67: How to Unlock Value in Analytics Using Data Visualization?

Your Feedback on this Webinar

• Below Expectations• Met Expectations• Above Expectations

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