how to understand ux and change management - start with why
DESCRIPTION
Why is it important to always start with why, when working on a project that should lead to great user experience.. made in the ignite format - 20 slides in 15 seconds...TRANSCRIPT
1975
2000
2010
©Klaus Bundvig - 1508
Level 1: I do not understand
Rational resistance
Level 2: I do not like it
Emotionel resistance
Level 3: I do not like you
Relational resistance
Maurers 3 levels of resistance
19
Maurers Cycle of Change
Making the case for change
Getting started on the right footKeeping the change
alive
Embedding the change
Resistance
“I’ve learned from my mistakes. I’m sure I could repeat them exactly.”
Comedian Peter Cook from the Frog and Peach routine