© John colley 2012

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The Six Minute StrategistBusiness Strategy, Make Smarter Decisions

Six Minute StrategistStart Up Course

Free BonusHow to turn your

GREAT IDEAinto a

BUSINESS

© John colley 2012

Six Stages

1. Market2. Profit3. Plan4. Capital5. Value6. Investors

The Six Minute StrategistBusiness Strategy, Work Smarter to Get Richer

Great Idea toBusiness

Profit

Capital

PlanInvestors

Value

Market

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© John colley 2012

Markets

1. Size & Scale2. Demand3. Solution4. Competition5. USP6. Value

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Markets

Size &Scale Demand

SolutionValue

CompetitionUSP

The Six Minute StrategistBusiness Strategy, Work Smarter to Get Richer

© John colley 2012

Profit

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1. 5 Year P&L2. Revenue Assumptions3. Cost Assumptions4. EBITDA5. Growth Assumptions6. Cash Flow

Profit

5 YearP&L

RevenueAssumptions

CostAssumptions

CashFlow

EBITDAGrowth

Assumptions

The Six Minute StrategistBusiness Strategy, Work Smarter to Get Richer

© John colley 2012

Plan

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1. Who?2. How?3. Where?4. When?5. Risks?6. Executive Summary

Plan

Who? How?

Where?ExecutiveSummary

When?Risks?

The Six Minute StrategistBusiness Strategy, Work Smarter to Get Richer

© John colley 2012

Capital

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1. Capex2. Opex3. Lean & Mean4. 18 Months5. Cash Burn6. How Much?

Capital

Capex Opex

Lean &Mean

How Much?

18 MonthsCashBurn

The Six Minute StrategistBusiness Strategy, Work Smarter to Get Richer

© John colley 2012

Value

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1. Founder Equity2. Valuation3. Investors4. Formula5. Dilution6. Reality Check

Value

FounderEquity Valuation

InvestorsRealityCheck

FormulaDilution

The Six Minute StrategistBusiness Strategy, Work Smarter to Get Richer

© John colley 2012

Investors

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1. Elevator Pitch2. Slide Deck3. Role4. Equity Sources5. Boot-Strapping6. Six Reasons

Investors

ElevatorPitch

SlideDeck

RoleSixReasons

EquitySources

BootStrapping

The Six Minute StrategistBusiness Strategy, Work Smarter to Get Richer

© John colley 2012

http://jbdcolley.com

Great Idea to a

Business

Competition

Capital

Solution

Demand

Lean &Mean

Opex

Plan

Risks

ExecutiveSummary

GrowthAssmuptions

CashFlow

18Months

Capex

Invetors

CashBurn

HowMuch?

Value

Market

USP

Value

Investors

Valuation

Role

Slide-deck

Formula

Founder Equity

EquitySources

ElevatorPitch

Dilution

RealityCheck

When?Boot-strapping

SixReasons

Who?

EBITDA

5 year P&L

Where

How?

CostsAssumptions

RevenueAssumptions

Market Profit

Capital

PlanInvestors

Value

Size & Scale

Profit

Puttingit

AllTogether

The Six Minute StrategistBusiness Strategy, Work Smarter to Get Richer

© John colley 2012

Want to know moreabout

The Six Minute StrategistStart Up Course

Go tohttp://jbdcolley.com/startup

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The Six Minute StrategistBusiness Strategy, Work Smarter to Get Richer

© John colley 2012

Even if you Don’tBuy the CourseI hope this was

Valuable to you

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The Six Minute StrategistBusiness Strategy, Work Smarter to Get Richer