how to turn local plays into global hits
TRANSCRIPT
HOW TO TURN LOCAL PLAYS INTO
GLOBAL HITS.
Upworthy demands a minimum of 25 headline
options per video.
43 LIES ABOUT HOW TO MAKE VIRAL VIDEOS.
ARE VIRAL EVENTS POSSIBLE? THESE TWO
IDIOTS THINK SO.
WATCH THESE GUYS COMPLETELY SCREW UP A SIMPLE PRESENTATION.
THIS VIRAL VIDEO PRESENTATION WILL CHANGE YOUR LIFE.
IS YOUR EVENT GOING TO GO VIRAL?
WITH THESE TIPS IT WILL.
COME TO THIS PRESENTATION. YOU’LL NEVER BELIEVE WHAT HAPPENS AT THE END.
JAW DROPPING VIRAL EVENTS. THE 3RD
EXAMPLE IS SHOCKING.
WATCH WHAT HAPPENS WHEN 2 GUYS TALK ABOUT
VIRAL EVENT VIDEOS.
YOUR BRAIN WILL EXPLODE WHEN YOU
SEE THESE FACTS ABOUT VIRAL EVENT VIDEOS.
YOU REALLY SHOULD THINK ABOUT THESE VIRAL EVENT TIPS.
5 THINGS THESE TRAILBLAZING
BALD MARKETERS DID. NUMBER 4 IS GENIUS.
A FREE NACHO BUFFET AT A PRESENTATION? THESE GUYS DID IT.
TRYING TO CATCH LIGHTING IN A BOTTLE?
YOU’LL BE SHOCKED HOW TO DO IT.
WATCH THIS PRESENTATION WITH
AN OPEN MIND. YOU’LL THANK US.
WHAT HAPPENS WHEN 2 GUYS PRETEND
TO BE VIRAL EXPERTS.
87 CRAZY FACTS ABOUT VIRAL EVENT VIDEOS.
THIS VIRAL EVENT VIDEO PRESENTATION IS GIVING
OUT $5 STARBUCKS GIFT CARDS.
YOU WON’T BELIEVE THESE GUYS. UNTIL THEY
SAY 3 SIMPLE WORDS.
I DIDN’T THINK I’D LIKE THIS PRESENTATION. BOY, WAS I WRONG.
WATCH THIS PRESENTATION ALL
THE WAY TO THE END. TRUST ME.
WHY VIRAL EVENT VIDEOS MIGHT MAKE YOU LIVE LONGER.
TWO GUYS WRITE A PRESENTATION ON
THE FLIGHT. SEE WHAT HAPPENS NEXT.
WE SAID WE’D WRITE 25 HEADLINES.
THIS ONE IS NUMBER 23.
ARE WE DONE YET WITH THESE HEADLINES?
OH, VIRAL EVENT VIDEOS.
WHEN THESE GUYS FINISHED WRITING
25 HEADLINES, THEY WENT FOR A BEER.
Mark Stewart, Managing DirectorwonderMakr
We’re experts at turning what if, if only and I wish into custom technologies, new platforms and live experiences. Fueled by 20 years in the experiential and event marketing industry, insatiable curiosity, and the digital that’s in our DNA, we bring technologies together in a way the world hasn’t even realized it’s craving yet. Digital. Physical. And totally shareable. When you let yourself wonder, the sky’s the limit.
We are wonderMakr.
• INTERNET OF THINGS
• MICROCONTROLLERS/ARDUINO
• SOCIAL VENDING
• 3D PRINTING
• RFID/NFC/BLE
• ROBOTICS
• SMART INSTALLATIONS
• INTELLIGENT RECOGNITION
• INTERACTIVE GAMES
• CUSTOM APPLICATIONS
VEHICLES AND ENGINES
VENDING MACHINES
PROFESSIONAL EQUIPMENT
LARGE APPLIANCES
ARCADE GAMES
SMALL APPLIANCES
GIANT ROBOTS
HOME ELECTRONICS
CATS? SURE, WHY NOT.
OPEN HARDWARE
WE CONNECT ANYTHING
SALESFORCE
FOURSQUARE
YOU TUBE
YAHOO!
OPEN SOFTWARE
TO ANYWHERE
Graham Lee, Chief Creative OfficerTrojanOne
In 20 years, we have made millions of extraordinary introductions.
We are not experts on viral videos.
Clients want highest possible impact
for lowest possible investment.
• THINGS WE KNOW •
People buy from companies
they like and trust.
• THINGS WE KNOW •
People buy from companies
they can remember.
• THINGS WE KNOW •
We can try.
What You’re Up Against video
• Entertain• Inform• Provide Utility
Google’s Rulesfor Marketing and Advertising:
JONAH BERGERProfessor,The Wharton SchoolUniversity of Pennsylvania
Word-of-mouth generatesmore than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions. It is between 8.5 and 30 times more effective than traditional media.
SOCIAL CURRENCYWe share things that make us look good or help us compare favorably to others.
TRIGGERSIdeas that are top of mind spread.
EMOTIONWhen we care,we share.
PUBLICPeople tend to follow others, but only when they can see what those others are doing.
PRACTICALHumans crave the opportunity to give advice and offer tips.
STORIESPeople do not just share information, they tell stories. And stories are like Trojan horses, vessels that carry ideas, brands, and information.
STEPHEN VOLTZE& FRITZ GROBE The EepyBird Guys
VIDEO
• Be True• Don’t Waste My Tıme• Be Unforgettable• It’s All About Humanity
Viral Video Rules
People crave true, unfiltered experiences. Movies and television give us re-packaged versions of life, but the Internet can give us raw reality like no other medium. When we think, “This really happened; you have GOT to see this!” That’s when we click the share button.
Be True:
Too many online videos fail to get to the pointfast enough. So show us what you’ve got anddon’t waste our time for even a moment. If we’rehere to see your sword swallower, show us yoursword swallower. Right away. Show us what you’ve got and then wrap it up. Anything elsejust wastes our time.
Don’t Waste My Tıme:
To go viral, you need to be different. You can’t create an unforgettable video by being just like everyone else. Viral video is the 21st century’s sideshow, so it’s the odd, unusual, weird, and obsessive who stand out. The Internet rewards bold and crazy choices.
Be Unforgettable:
To create the strong, personal connection that viral video is all about, ultimately, it’s all about humanity. Time and time again, people tell us thattheir favorite moment in our videos is not one of the big crazy stunts we do. Their favorite moment is when we throw our arms up over our heads in triumph. That simple moment ofcelebration gives people something to connect with.
It’s All About Humanity:
Mike Mills, Executive Producer, Studio M
I believe that a strong story is by far the most important component if a video is being built to be shared. You are competing for eyeballs against countless hours of content being uploaded to YouTube every minute. You are up against kittens, babies, natural wonders, athletic prowess, celebrity gossip and, indeed, Hollywood itself.
Mike Mills, Executive Producer, Studio M
Consumers will seek out and share content that is, simply put, entertaining. They will happily share brand content if it makes them cry, laugh, look at the world in a new way or just simply keep them glued to their chairs for 90 seconds, or 90 minutes.
Mike Mills, Executive Producer, Studio M
You have to move away from thinking about how to insert your brand into the content – and find stories to tell that reflect the values of your brand. Story first and (gasp!) - brand placement last.
Handled the wrong way, brand placement will sink your project from the jump.
Mike Mills, Executive Producer, Studio M
Yes. The old cliché rings true – you can’t guarantee virality. But can you give it a fighting chance? Of course. You can literally buy views if all you want is an impressive looking view counter on YouTube.
Mike Mills, Executive Producer, Studio M
But if you want the holy grail - content that is widely SHARED (not just passively viewed) and receives tons of earned media, you need to be ready to be brave and make some hard choices along the way. It can be done, but it can’t be guaranteed.
Mike Mills, Executive Producer, Studio M
Pictionary video
How’d we do?1,000,000 views in three weeks80% of shares were organicWorldwide pressDouble-digit increase in sales
Confetti Cannon, office video
Confetti Cannon, party video
And now, Mark gets shot in the face with a confetti cannon.
