how to track search engine results
DESCRIPTION
If you aren't tracking on your website, how do you know that it's worth the investment? This is a presentation from a one hour webinar on how to track search engine rankings to make smart internet marketing decisions. This Includes: Why tracking rankings is misleading Strategic considerations Benefits and preferred tools for tracking For the full webinar on-demand, go to http://newsletter.blizzardinternet.com/webinars/TRANSCRIPT
7/8/2009
All About Google IV: Results Tracking
Tracking Your Search Rankings and Results
By Trent Blizzard, PresidentBlizzard Internet Marketing, Incwww.blizzardinternet.com
7/8/2009
Actual SERPs are very dynamic
Actual search engine traffic much more diverse than simple organic:Bing, AOL and YahooLocal, Video, PPC, etc
Quality of SERPs not factored into ranking data
Many people only track a few key phrases
Tracking is Misleading
7/8/2009
Tracking long-tail keywords
Tracking interior webpage rankings
Tracking multiple domains and subdomains
Tracking your “listings” on other websites
Evaluating total value and ROI of rankings
Tracking Challenges
7/8/2009
Measure and see progress
Watching for “Drops” is important
Tracking your competitorsCreate competitive benchmarksLearn from their keywords
Tracking your brand may be important
Benefits of Tracking
7/8/2009
Track overall search engine traffic
Multiply overall SE traffic by bounce (or conversion) rates to calculate quality SE traffic
Don’t overemphasize a few big keywords
Do some hand-searches in Google Local Do some hand searches and spot checking of any
ranking reports!
Strategic Considerations
7/8/2009
Google Analytics is the primary tool to analyze overall actual results, trends, etc.
SEMRush is the primary tool to get a big picture of your competitor’s rankings.◦ And Yours
SheerSEO and Exactfactor are two favorite tools for tracking a handful of specific phrases.
Tools
7/8/2009
Webinars:◦ All About Google IV: How to Track your Search Engine
RankingsJuly 8, 2009 11:00 AM - 12:00 PM MDT
◦ All About Google V: How to Optimize Your WebsiteJuly 22, 2009 11:00 AM - 12:00 PM MDT
Workshops:◦ All About Google
July 14th, Las Vegas, NV◦ Listings and Link Building Workshop
July 15th, Las Vegas, NV◦ Google and Foundations
September 29th-30th, Glenwood Springs CO
Learn More
7/8/2009
Website: www.blizzardinternet.com Blog: newsletter.blizzardinternet.com Email: [email protected] Phone: 888-840-5893 Address:
Blizzard Internet Marketing, Inc1001 Grand AvenueSuite 203Glenwood Springs, CO 81601
Blizzard Internet Marketing