how to thrive in an online market john l scott offic

www.marketleader.com

How to Thrive in an Online Market?


3 Secrets to Growing Your Business


– What information are consumers gathering online? • Pictures and details about homes on the market • Specific school information• Neighborhood info and demographics• Specific market conditions• Short sale/foreclosure benefits and traps• How to successfully purchase a home• What is my current home worth?

– Today’s choices ………….what are the real differences?• Craigslist• Trulia, Zillow, Realtor.com, Realestate.com• Company branded websites• Google, Bing, Yahoo

Understand today’s online consumer


• Website must have’s– IDX feed– Up to date neighborhood and market info– Lead capture tool –consumer friendly value prop– Lead management system INTEGRATED

Keys to cashing in on today’s online consumer


• Search widget– Easily posted to your blogs and other sites as well – increase your site traffic and build your pipeline as

more consumers request information—and instantly become leads

• Mobile consumer website– Home buyers can conveniently preview homes

for sale on your Market Leader website—right on their mobile phones

– Your website is automatically optimized for their phone

A great IDX / MLS site


• Separate buyers from browsers • Find out when inactive prospects return to your site • Convert more leads into clients• Fully integrated contact management tools include property blasts, email

templates, and the ability to monitor client activity on your site

CRM or contact management system -integrated


Print Online

Time-consuming or

expensive to

distribute

Expensive to print

Need a professional

designer

Time-consuming

Confusing

Common (mis?)perceptions

Print

Online


• Extensive library of marketing materials with MLS feed– Campaigns, Photo Books, Postcards– Build Your Own Content– Greeting Cards, Folded Cards, and eGreetings– Wall Calendars , Sports Schedules– Spanish Content– Business Cards, Door Hangers

• User friendly editor

Marketing assistance: Marketing Center


Consumer

Site System

• The technology to drive the consumer BACK to your site

• Having a (contact management) system that is CONNECTED to your site

Two IMPORTANT FACTORS in order to BE INVOLVED – Must have both!


The Power of ONE: ONE Login, ONE Price, ONE Company• Marketing with technology –simple!

Lead-generating website MLS/IDX integration Market Insider

Search widget Listing alerts CRM/Dashboard Mobile website


Now What?

• Treat your business as a business• Be relevant & real • Integrate & engage • Service don’t sell

how to thrive in an online market john l scott offic

Real Estate