how to test the user interface (ui) of your e-commerce website
TRANSCRIPT
How-to Test the User Interface (UI) of Your E-commerce Website
What is User Interface Design?
● UI is one of the principal elements that impact shoppers to buy products on an e-commerce website.
● Needs to be intuitive and easy to navigate.
● From the browsing stage until the check-out, UI design should guide the customer fluidly through the site.
How-to Test the User Interface (UI) of Your E-commerce Website
The E-commerce Funnel
1. Acquisition: Refers to the stage when the user first visits an e-commerce site
2. Engagement: User starts browsing the product(s) or service(s) catalogue, evaluates existing options and considers to buy by adding items to the shopping cart
3. Activation: The user is convinced of purchasing so he/she checkouts and makes the payment.
4. Retention: Is referred to the stage when the user shops again at your e-commerce website or app.
5. Referral: If the customer is satisfied, he/she will continue shopping and become an advocate of the online store.
How-to Test the User Interface (UI) of Your E-commerce Website
The E-commerce Design Elements that Support the E-commerce Funnel
1. High quality product images: they make a huge impact on engagement and cause psychological reactions such as desire and aspiration.
2. Clear Call to Action Buttons: These elements trigger the user to the content, selection of items for the cart, check out and the placement of an order.
3. Seamless Checkout: It refers to a simple, intuitive and trustable checkout design.
How-to Test the User Interface (UI) of Your E-commerce Website
Tools We Like to Test UI
How-to Test the User Interface (UI) of Your E-commerce Website
1. Invision
● It’s a program that helps to test app prototypes in a collaborative way.
● You can upload pre-designed screens and add interactivity to connect them.
● It also allows work teams to present, interact and make notes on the prototype in real time.
How-to Test the User Interface (UI) of Your E-commerce Website
Source: Invision
2. Optimizely
● This platform optimizes the design and content of an user interface design based on the interaction with the user.
● Makes an A/B test to compare two versions of a site or app to determine which one works better and achieves a better conversion rate.
How-to Test the User Interface (UI) of Your E-commerce Website
Source: Optimizely
3. Mixpanel
● This is a tool that register, analyzes and tracks the actions that a user makes through your website or app.
● You can send users personalized notifications, emails, messages and other events depending on their interaction.
How-to Test the User Interface (UI) of Your E-commerce Website
Source: Mixpanel
Conclusion
● Testing is a key to successful e-commerce product design. Sometimes prototypes can look really pretty but it doesn’t mean they will perform well. In order to improve your online business, you should constantly test UI elements to be sure that it leads the best conversion rate.
How-to Test the User Interface (UI) of Your E-commerce Website
About
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MagmaLabs is an e-commerce and software consultancy that builds software solutions for emerging, mid-size, and growth companies using innovative
technologies, top talent, and diverse teams.
How-to Test the User Interface (UI) of Your E-commerce Website
Need help?
Need help figuring out how-to test the UI of your E-commerce website?
A team member at MagmaLabs is happy to help!
Send an e-mail to: [email protected]
How-to Test the User Interface (UI) of Your E-commerce Website
