how to survive social media for non-profits
DESCRIPTION
Contents of a 30 min presentation on how to thrive in this field over the long haul. Presented at the Social Media for Non-profits Vancouver conference, June 25, 2013. Review along with this blog post to read the notes that go with the slides.TRANSCRIPT
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How to survive social media for non-profits
Social Media 4 Non-Profits Vancouver, BC June 2013
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The web past & presentTraditional Web Today’s Web
• Knowledge share via textPublishing
• Drive traffic homeMy Site
• Email list• Site trafficGrow Base
• Asks: send $ or “form email”
Simple Advocacy
Storytelling
Meet Where They Are
Social + Distributed
Meaningful Participation
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Most institutions lack the people, structure, &
culture to lead in this new world
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You have the best job
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WITNESSNGO’s have passion, purpose, & power
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You’re the creative storyteller
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You’re the people-power person
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You’re transforming systems
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You have the worst job
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The inertia of mediocrity
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Leadership struggles with innovation
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You’re not a 21st Century institution
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How to survive
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Master your craft
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Focus your program
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Lean heavily on metrics
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Ask for help
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Shape your world
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Do your work
Photo by Sara Dent
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Stay longer than you plan to
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Stay longer than you plan toLearn to embrace uncertaintity