how to survive a snark attack

36

Upload: connie-reece

Post on 23-Jun-2015

3.050 views

Category:

Documents


6 download

TRANSCRIPT

Page 1: How to Survive a Snark Attack
Page 2: How to Survive a Snark Attack
Page 3: How to Survive a Snark Attack
Page 4: How to Survive a Snark Attack
Page 5: How to Survive a Snark Attack
Page 6: How to Survive a Snark Attack
Page 7: How to Survive a Snark Attack
Page 8: How to Survive a Snark Attack
Page 9: How to Survive a Snark Attack

Characteristics• Verbal snipers

• Critics and naysayers

• Context and subtext

• May be reasonable

Page 10: How to Survive a Snark Attack

Strategies• Take a deep breath

• Set the tone: be human

• Follow your guidelines• Liz Strauss: “be nice”

• IBM: “responsible

engagement”

• Moderate comments,

if necessary

Page 11: How to Survive a Snark Attack

Case Study: Snarks

Page 12: How to Survive a Snark Attack

From Critics to Allies

Aruni GunasegaramBabbleSoft

Jennifer LaycockThe Lactivist

Page 13: How to Survive a Snark Attack
Page 14: How to Survive a Snark Attack
Page 15: How to Survive a Snark Attack
Page 16: How to Survive a Snark Attack

TROLLS

Page 17: How to Survive a Snark Attack

Takes pleasure in sowing discord

Provokes others into taking up their cause

Definition

Page 18: How to Survive a Snark Attack

Generally male

Young (some exceptions)

Free time

Few outside interests (12)

Profile of a Troll

Page 20: How to Survive a Snark Attack

FLAMEBAIT

incendiary comments thatelicit flaming emotionalresponses from other

readers

(6)

Weapon

Page 23: How to Survive a Snark Attack

Strategies for Dealing with

Trolls

Page 24: How to Survive a Snark Attack

Strategies• Stay calm.

• Ignore. (See the sign.)

• Establish clear comment

rules and enforce them. (8)

• Grow a thick skin; refuse

to be baited.

• When appropriate,

delete the comment.

Page 25: How to Survive a Snark Attack
Page 26: How to Survive a Snark Attack

Case Study: Trolls

Page 27: How to Survive a Snark Attack

TechCrunch: Women In Tech

Page 28: How to Survive a Snark Attack
Page 29: How to Survive a Snark Attack
Page 30: How to Survive a Snark Attack
Page 31: How to Survive a Snark Attack

Q and A

It’s your turn …

Page 32: How to Survive a Snark Attack

1) http://en.citizendium.org/wiki/Internet_troll2) http://www.newscientist.com/blog/technology/2007/11/dont-flame-me-bro.ht

ml

3) http://books.google.com/books?id=zeP1UdZKYfIC&pg=PA194&dq=internet+aggression&cd=2#v=onepage&q=internet%20aggression&f=false

4) http://en.wikipedia.org/wiki/Misattribution_Theory_of_Humor5) http://topazbean.wordpress.com/2009/08/12/on-the-psychology-of-trolls-my-

name-is-topazbean-and-i-am-a-troll-fighting-addict/

6) http://larcho.wordpress.com/2008/05/28/how-not-to-get-hooked-by-a-flamebait/

7) http://tantek.pbworks.com/TrollTaxonomy8) http://blog.ezinearticles.com/2007/01/ezinearticlescom-blog-comment-policy

.html

Sources

Page 33: How to Survive a Snark Attack

9) http://www.cyberguards.com/CyberStalking.html10)http://everydotconnects.com/2008/05/27/case-study-engagement-turns-critics-i

nto-allies/

11)http://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-a-scathing-blog-post/

12)http://www.searchengineguide.com/jennifer-laycock/bloggers-need-to-accept-responsibility-t.php

10)http://blogs.cornell.edu/newmedia10cbp42/2010/04/07/dont-cross-the-line/11)http://thomaspainescorner.wordpress.com/trolls/12)http://techcrunch.com/2010/08/28/women-in-tech-stop-blaming-me/#comment-

73032967

Sources, continued

Page 34: How to Survive a Snark Attack

Photo Credits

1. http://www.flickr.com/photos/21561428@N03/4338069854/2. http://www.flickr.com/photos/clocky/1119779290/3. http://www.flickr.com/photos/dkohara/830763316/4. http://www.flickr.com/photos/bobasonic/178666415/5. http://www.flickr.com/photos/annia316/2905665310/6. http://www.flickr.com/photos/photonquantique/4488093613/7. http://www.flickr.com/photos/mkudel/1410676786/8. http://www.flickr.com/photos/foresmac/4034842899/9. http://www.flickr.com/photos/jcolman/2795393320/11.http://www.flickr.com/photos/martin_kelley/2388613589/12. http://www.flickr.com/photos/zen/6338392/

Page 35: How to Survive a Snark Attack

Case StudiesEngagement Turns Critics into AlliesConnie Reecehttp://everydotconnects.com/2008/05/27/case-study-engagement-turns-

critics-into-allies/

How to Recover from a Scathing Blog PostAruni Gunasegaramhttp://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-

a-scathing-blog-post/

Bloggers Need to Accept Responsibility TooJennifer Laycockhttp://www.searchengineguide.com/jennifer-laycock/bloggers-need-to-

accept-responsibility-t.php

Page 36: How to Survive a Snark Attack

SlideShare URL:http://www.slideshare.net/TheJenATX/

how-to-survive-a-snark-attack-conniereece-thejenatx

Connie Reece@conniereece

Conniereece.com

Jen [email protected]

THANK YOU