Eleven Twelve Team PR & Media TrainingQueens Hotel, Perth

Sunday, 20 February 2011

how to suck eggs

getting the right message

to the right people in the

right way...

what is effective PR?

PR isolation in Rotary

Des

tined

to b

e th

e br

ides

mai

d...?

RI strategic planEnhance public image and awareness

•Unify image and brand awareness •Publicize action-oriented service •Promote core values •Emphasize vocational service •Encourage clubs to promote

“your less fun granddad...”

...what w

e actually do

Generate enquiries

Increase donations

Encourage participation

Enhance reputation

Why change the message?

Membership predictions

Clubs

Target

Research

What works?

Irrelevance

Talk

Release

Offi

cer guidance

sparks interest

human interest

ROTARY CLUB HANDS OVER CHEQUE FOR THOUSANDSMoney raised will help their local community

ROTARY SIGNS BECKHAM AS FIRST AMBASSADORFootballer will help highlight Rotary’s humanitarian work

give

grin

X

X

X

X

Cropping

club crisis

• Buy a little time• Think about what you need to do next• Establish the facts• Contact the DG & DMPRCC• Designate a spokesperson for situation• Agree a statement of facts• Everyone sticks to the plan of action

How good PR will pay off

“In the promotion of understanding, it is important to reach large

numbers, non-Rotarians as well as Rotarians, and you cannot reach

large numbers privately.”

Paul Harris, founder of Rotary

Feel proud of Rotary now?