How to successfully roll out and run

SAP F&R in 1.100 ‘everything for the

home’ stores across 17 countries

07 July 2016Congress Center Rosengarten, Mannheim

Agenda

• JYSK and the JYSK F&R implementation

• 5 successful concepts in the JYSK F&R implementation:

1) SUI – Store User Interface

2) Super user

3) “Well filled” – Definition of presentation stock

4) Promotion DIF’s

5) Emergency plans

LARS LARSEN GROUP

LARS LARSEN RETAIL LARS LARSEN INVESTMENTS

NORDIC

DÄNISCHES BETTENLAGER

FRANCHISE

JYSK GROUP FURNITURE GROUP

LARS LARSEN RETAIL European Top 5 within furniture retailing

Source: Möbelmarkt, May 2015

JYSK GROUPStore development

JYSK NORDICDC Uldum, Denmark

DC Nässjö, Sweden

DC Radomsko, Poland

DC Shanghai, China

DÄNISCHES BETTENLAGER

Products across borders

DC Zarrentin, Germany

DC Homberg, Germany

DC Valencia, Spain

JYSK FRANCHISEDC Uldum, Denmark

JYSK NORDICJune 2016

Countries 19

Stores 1,061

Turnover 1.6 billion euro

Employees 9,980

Denmark 101

Norway 84

Sweden 134

Finland 71

Poland 198

Czech Republic 78

Hungary 73

Netherlands 84

Slovakia 36

United Kingdom 16

Slovenia 20

Croatia 40

Bosnia-Herz. 17

China 15

Serbia 25

Ukraine 30

Bulgaria 7

Romania 32

Greece 5

JYSK NORDIC – F&R implementation

Local direct suppliers

Live with F&R

Developing

Not yet in scope

Store User Interface

• SAO – Semi Automated Ordering

• We don’t have logistical experts in the stores

• We have chosen the “Semi” solution to keep responsibility in the stores

9

SUI

• Our customized SUI only contains the most necessary information

• Acceptance rate has stabilized between 85% and 90%

One person per country

• Local F&R ambassadors

• First level support

• Education of retail organization prior to roll out, and launch of technical improvements

• Spread “Best practice” across countries

• Collect and filter information from the stores and pass on to Head Quarter

• Overcome language barriers

• Super Users are co-responsible for “Acceptance rate”

10

Super User

Definition of presentation stock

• Retail and management should be involved in defining “Presentation stock”

• We define “Well filled” (presentation stock) as a percentage of the shelf capacity

• Stores can make corrections to the shelf capacity within specified boundaries

• We use “Well filled in stock” as an important KPI

11

“Well filled”

Promotions

• Limit the amount of DIF types to ensure that each individual type is used relatively often and to avoid “first time DIF occurrences”

• Correct timing of the DIF’s is critical and something that we are continuously struggling to improve

12

DIF

Discount Page DIF

-10% Front MED

-30% Front HIG

-50% Front HIG

-10% Back LOW

-30% Back MED

-50% Back HIG

-10% Normal LOW

-30% Normal LOW

-50% Normal MED

Principle of the JYSK DIF model:

Decide how to react - before disaster strikes

• If nightly data flows fails it is important not to loose time by discussing how to react.

• Involve all stakeholders in designing the emergency plans

• Test the emergency scenarios

• Keep emergency scenarios in mind when designing new processes

13

Emergency plans

5 successful concepts - In the JYSK F&R implementation

SUI

Super user

“Well filled”Promotion

DIF’s

Emergency plans

14

Questions

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