how to successfully meet the needs & reach the dispersed employee populations introduction...

How to Successfully Meet the Needs & Reach the Dispersed

Employee Populations

Introduction

Rationale Building

The Problem

The Solution

©2000, 2001 Lighthouse Health & Fitness, Inc.


Introduction Contact Information

– Sean SlovenskiPresident & CEO, Lighthouse Health & Fitness, Inc.(513)[email protected]

– Loren BrinkPresident & CEO, EverWell, Inc.(612)[email protected]


Rationale Building Population Trends

Baby Boomers Are Aging• Quality of life issues

• Second careers

• Increased health concerns


Rationale BuildingPopulation Trends

Life Expectancy Has Increased• Chronic diseases are becoming more prevalent and

need to be managed for a longer duration of time



Increase of Single Parent & Dual Career Households

• Time is more valued than ever before

• Cost is not the only discriminating factor of a service that is purchased anymore, time saved is now a decision qualifier



Health information is “Over Available” resulting in feelings of being overwhelmed and/or confusion on behalf of the consumer


Rationale BuildingCorporate Health Trends

Recognition that Fitness Centers, while a valuable employee health component, do not meet the needs for all employees

– Question:What about the other 65%, whydon’t they participate?

EXAMPLE: Corporate Fitness Facility Participation - 1,000 Employee

Population

Fitness Members

35%

Non-Members

65%


Rationale BuildingCorporate Health Trends

When expanded to the entire population of employees and spouses, fitness centers are even more restricted in their impact/reach

– Question:With dependents added,What about the other 94%, whydon’t they participate?

Corporate Fitness Facility Participation - 2,300 Employee & Dependents

PopulationFitness

Members6%

Non-Members

94%


The Resulting Problem

Access to health services are not convenient on a mass scale

Mixed messages to consumer– Limited applicability skills on behalf of the consumer to use

information

Significant time needed by consumer to decipher the secret code of better health with limited direction from health providers


These issues result in One Common Focal Point that is the “Root” of the problem with improving health

Non-Compliance with needed action on behalf of the individual

• Taking Medication

• Routinely Exercising

• Maintaining Proper Nutrition Habits

• Practicing Preventive Behaviors as a New Lifestyle Habit


Impact of the Root Problem

Effects of Non-Compliance• Increased Cost

• Increased Utilization

• Decreased Health Status• Poor Health• Lower quality of life than desired• Reduced Work and Life Productivity

• Decreased Customer Satisfaction

• Lack of perceived “Value” of benefits programs which reduce the recruitment and retention power of a corporation over it’s employees


Corporate Health Trends

Better focus on specific needs of individuals/populations

Increased use of home delivery of services– Rehab, Family Health, Personal Training, Nursing, etc.

Diversification of the uses for employee health programs– Recruitment & Retention

– Philosophical Fit With Customers

– Preferred Healthy Vendor Clause

– Competitive Edge Frontier

– Direct Contracting Of “Non-Typical”Employee Health Services• OB-GYN • Cardiac• Specific surgical procedures



Integration of employee health services instead of piecemeal approach.

Medical self-care & individual responsibility for health care.

In the past 5 years, availability of more valid measures for predicting risk and determining ROI.

Increased use of flexible benefits plan.

Increase in incentives for participation and improved health.– Plan related, gift related, work time off, etc

Increased exploration and use of the Internet to resolve access issues



Significant Increase in Demand for Health Management Services

• Improved access for customers

• Emphasis on decreasing inappropriate utilization

• Focus on managing health to decrease cost and promote customer retention


The Solution Evolution from utilization and disease management to

“Custom Health”• Organization Level

• Individual Level

Custom Health

The Consumer Gets Just What They Need

HealthCare


The Solution

Organization Level– A Business Planning Approach to Wellness Initiatives in

Corporations Individual Level

– Easy/Guided access to resources and information that remove all barriers that lead to “NO” (I don’t have time, I can’t afford that, etc.)

– Assistance with application of knowledge to the individual’s daily life (no “cookie cutter” approaches)

– Reinforcement and recognition of successes– Focus on individual needs and issues (Personalization)


Business Planning Approach

•Traditional Wellness Programming•Pieces Parts

•Add-on

•Not mission critical

•Basic level of measuring result

•Strategic Approach•Integrated with vision and mission

•Solves a defined business problem

•Integrated programming

•Evolves from employee focus to customer focus

•Measurable ROI


Designing Health Process

Guiding Principles: Treat wellness/employee health initiatives with the same

strategic approach as any other business strategy. Use data as primary driver for decision making. Incorporate all health related influencers and data in the

planning process. Design and implement services only if measurable return on

investments can be quantified. Focus on root cause of needs, not surface indicators.


Designing Health Process

Designing Health Team

Information Collection

Data Analysis &

Goal Setting

Program Design

Implement & Monitor

Evaluation


Designing Health Process Information Collection

Demographics Health Care Expenditures

Corporate Culture & Goals

Employee Absenteeism &

Productivity

Physician & Other Health

Care Resources

Health Risk Appraisal &

Health Screening


Designing Health Process Designing Health Plan

Designing Health Plan

Prioritized Need - Top 5

to 10

Short & Long Term Goals

Program/ Resources

Financial & ROI

Projections

Data Collection & Reporting

Plan

Timelines & Responsibilities

Marketing Plan


The Personal Outreach SolutionGuided Access & Application of Knowledge as Easy As 1-2-3

1 = Access


The Personal Outreach SolutionGuided Access & Application of Knowledge as Easy as 1-2-3

2 = Personal/Customized Direction• Health survey to determine individual need

• Automated and live coaching to provide education, goal setting and resources that are tailored for the consumer

• Tracking that provides feedback, rewards behavior and shows progress over time

• Confidential and accessible 24 hours a day


The Outreach SolutionGuided Access & Application Of Knowledge As Easy As 1-2-3

You Have The Power to Change in The Palm of Your Hand

3 - Instilling this belief in the individual


Questions

how to successfully meet the needs & reach the dispersed employee populations introduction...

Documents

lighthouse health fitness

family health

health providers2000

health services

fitness centers

secret code of better

information significant

employees question