how to successfully hire an effective internet marketing expert

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How to Successfully Hire an Effective Internet Marketing Expert

• A company needs marketing to grow. Whether it achieves new clients by hiring an internet marketing consultant or a social media consultant, or relies on more traditional sources to grow the business, the company’s message must be widely distributed to gain new customers.


Traditional marketing efforts Can vary from

• Newspaper• Radio• Television advertising• Mail and Printed materials.

In today’s economy, however, digital media on the internet is becoming much more popular and well-used by both companies and potential clients, and a search engine optimisation consultant will help a business to see growth results.


• The impact of the more traditional forms of marketing are changing and dwindling, while internet marketing is gaining.

• Newspaper subscriptions have dropped off significantly with generation X, those born from the early 1960’s through the 1980’s, and generation Y, also known as the Echo Boomers, born in the 1980’s through the year 2000.


In addition

• With the advent of Pandora, I “heart” radio and other alternative listening stations, there are less advertising dollars being spent in this media.

• Lastly, with the possibility of watching television on demand without commercials and movies on mobile devices and on DVD, less television advertising may be pursued, eliminating that exposure.


With the increasing cost of fuel and therefore postage, direct mail is not as cost effective as it once was, and because consumers are

doing research online, the printed materials are not as important,

except for possibly as take-aways at trade shows.


Promoting a Business Online

• Hiring an internet or social media marketing consultant that has knowledge about the industry appears to be the solution.


The majority of people living on the Sunshine Coast in Queensland have access to a computer, a mobile device or a smart phone to pursue avenues online including Facebook, email, Twitter, LinkedIn and

numerous blogs and other social media sites. The exponential growth of the internet as a way to market is very positive as indicated by statistics

posted at the beginning of 2012.


Over 2.1 billion internet users in 2011, 21.3 million of them living in Australia, with over 60% penetration, just behind

the US with 78% penetration.

• Facebook has grown in the number of users from 600 million at the end of 2010 to 800 million by the end of 2011. 350 million of those users log in using a mobile device. The possibility of the number of users on Facebook by the end of 2012 is poised to exceed 1 billion users.


• There are 225 million Twitter accounts worldwide, while only 100 million of them are active users.


Smart Phones

• Australia has the second highest mobile penetration in the world after Asia. A study by Ipsos Research states that 20% of Australian internet searches are now by Mobile devices, and 49% of those surveyed said they found and called a business using their smartphone.


How to hire an Internet Marketing Consultant


• With these statistics, it appears that hiring an internet marketing consultant within the Sunshine Coast may be a critical step in the growth of new clients.


• Hiring this individual or company will mean looking at the potential company’s experience and knowledge of such topics as search engine optimisation, with a familiarity with keyword research, article and news release writing, audio and video creation and additional search engine marketing techniques.

• The added benefit of a Gympie search engine optimisation consultant in the company you hire will benefit your business greatly, mostly because you will have specifically targeted internet marketing with better results.


What is Search Engine Optimisation?


Search engine optimisation, also known as SEO, starts with a consultant doing research on what are the key words that consumers of a particular product or service are entering

into Google or other search engines to find out more about it.


Search Engine Optimisation

• The more times that the exact word order are used in a website, an article or a blog, and the more links back to that website that there are, will result in a higher ranking.

• The higher the ranking, the more times the site will be clicked on for an individual searching to pursue it. By ranking, the sites listed on the first page on Google are typically those that have good SEO.


Search Engine Optimisation

Consistent placement of articles with the keywords in the

aforementioned online sources will result in higher rankings.


• The rankings do not necessarily rise overnight, unless it is a unique key word combination. A campaign much like what is conducted with traditional media resources, over a period of weeks and months is the most effective. And once the rankings have risen, that does not necessarily mean that they will remain up unless new material is added consistently.


A search engine optimisation

consultant will know the avenues to pursue and place accordingly.


Most popular sites to post to are:

• Blogsites such as WordPress, Tumblr and Squidoo• Microblog sites such as Twitter• Local and international news publishing sites• Video sites such as YouTube• Social Media sites including Facebook and MySpace• Podcasting sites• Local directories


What to do when you have Thousands of Views?


• The next step in having excellent SEO results is what to do with all those potential Queensland customers who have made it to your website.

• The important task is to capture the names of those individuals so you may have them as a resource to send information about offers, new products and services and communication about the industry.


The Autoresponder service

• Is something that an internet marketing consultant can do for a company to have consistent communication with a client base.


The website visitor will enter their name and email address, and possibly other information, and that information goes to a database.


• Personalized information can be sent to those clients on a daily, weekly or monthly basis with product announcements, sales or e-newsletters. This type of messaging can be extremely successful in keeping and gaining new customers.


Consumers are spending more time than ever online,

through their desktop, laptop or mobile device or phone.


Through conducting research about a Queensland internet marketing consultant and their capabilities, a company can be pointed in the right direction to excel in reaching the customers it needs to grow the business.

HM Gilmore and Associateswww.thewebfirm.com.auP.O Box 204, Rainbow Beach, QueenslandPhone : 0407660198

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