How to successfully engage your

organization in the Moose Hide Campaign

VERSION

07-11-2019

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Contents

Introduction ......................................................................................................................................3

About this ‘How to’ Guide......................................................................................................................... 3

About the Moose Hide Campaign ............................................................................................................. 4

Participating in the MHC ....................................................................................................................5

Ways to Participate in the MHC ................................................................................................................ 5

The Benefits of Participating in the MHC .................................................................................................. 6

Deploying the Campaign in Your Organization ....................................................................................7

Online Space: Supporting the Campaign Socially ..................................................................................... 8

Relationship with MHC: Campaign Terms of Use ..................................................................................... 9

Tool Kit: Links to Useful Resources ................................................................................................... 10

Campaign Materials ................................................................................................................................ 10

Moose Hide Campaign Videos ................................................................................................................ 11

Media Articles about MHC ...................................................................................................................... 13

Draft Agenda – BC Provincial Gathering February 24, 2020 ................................................................... 14

Acknowledgments and Gratitude

We are grateful to the Indigenous Elders, women, and youth who have guided the Moose Hide

Campaign, and whose determined advocacy and leadership have raised awareness of the ongoing

challenges of gender-based violence and missing and murdered Indigenous women. Your wisdom,

teachings, and guidance continue to inspire us to stand up and take action to end violence against

women and children. Thank you.

We respectfully acknowledge the local nations and Indigenous peoples whose ancestral lands the

campaign takes place on.

Masi cho, Huy’ch’qu, meegwetch, nakurmiik, Wela'lin, Marsi … (thank you)!

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Introduction

Thank you for your interest in participating in the Moose Hide Campaign!

You are joining a growing number of communities and organizations across Canada who are standing up

and taking action to end violence towards women and children.

The Moose Hide Campaign recognizes that all forms of violence are unacceptable, regardless of gender.

We are also aware of the disproportionate number of women who are victims of domestic and gender-

based violence and the importance of engaging men and boys in addressing this issue.

Our non-profit organization was founded in response to the tragic reality of the over 1,200 missing or

murdered Indigenous women in Canada. We are committed to working with people from all

backgrounds, genders and ages to help create a safer word for all women and children.

About this ‘How to’ Guide This ‘how-to’ guide provides practical information and ready-to-use materials to enable your

organization to successfully participate in campaign.

This document covers the following topics:

Background information about the Moose Hide Campaign.

Ways your organization can participate in the Campaign and the benefits of doing so.

How to deploy the Moose Hide Campaign in your organization, to promote awareness and

participation.

Ready-to-use communications materials to engage your members, clients or employees.

Information to guide your organization’s use of the Moose Hide Campaign, including

relationship with MHC and basic terms of use.

Online engagement with the Moose Hide Campaign through via social media.

Planning considerations for seamless participation in the campaign.

We hope this ‘How to’ guide provides you with all the information and resources your organization

needs to successfully participate in the Moose Hide Campaign.

If you have any questions, comments, or points in need of clarification, please do not hesitate to contact

us – we would love to hear from you!

Contact us

Email: info@moosehidecampaign.ca | Tel: (250) 882-7018 | Web: moosehidecampaign.ca

@MooseHideCampaign.ca @MooseHide_BC @Moose_Hide_Campaign

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About the Moose Hide Campaign The Moose Hide Campaign is a grassroots movement of Indigenous

and non-Indigenous men and boys who are standing up against

violence towards women and children. It began along the Highway of

Tears in British Columbia, where so many Indigenous women have

gone missing or been murdered.

Over the years, it has grown into a national campaign to engage all

Canadians, with over 1,000 participating communities and

organizations across the country, including First Nations, high schools,

Friendship Centres, post-secondary intuitions, government

departments, private and non-profit sector organizations, and law

enforcement agencies.

Participating in the Moose Hide Campaign is an act of reconciliation. It acknowledges the legacies of

colonization, residential schools, and the tragic reality of the over 1,200 missing or murdered Indigenous

women in Canada.

The Moose Hide Campaign’s key activities include:

Distributing Moose Hide pins to individuals in participating communities and organizations.

Organizing the Annual National Gathering, One-Day Fast, and other provincial events.

Supporting communities and organizations who participate in the Moose Hide Campaign,

including in organizing their own activities and events.

Providing education and outreach activities, resources, and services to participating

communities and organizations to raise awareness about domestic and gender-based violence.

Since the campaign began in 2011, hundreds of events and activities have been organized across the

country, the vast majority of them by participating communities and organizations with no direct

oversight by the Moose Hide Campaign organization. Over one million squares of Moose Hide have been

distributed.

Events vary from large-scale gatherings with keynote speakers to small-group gatherings in community

centres and workplaces with discussions and sharing circles. All of them share the same goal: to help

end violence against women and children and to support healthy concepts of masculinity.

While the Moose Hide Campaign engages primarily men and boys, people of all gender identities,

backgrounds, and ages are encouraged to participate in Moose Hide Campaign events and activities.

The following documents and videos provide some background on the Moose Hide Campaign:

The Story of the Moose Hide Campaign (Video ~ 7 min)

BC Government Provincial Event 2018 (Video ~2 min)

The Moose Hide Campaign Brochure

The Moose Hide Campaign FAQs

For more information don’t hesitate to contact us or visit the Moose Hide Campaign Website at

moosehidecampaign.ca

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Participating in the MHC

By participating in the Moose Hide Campaign, you are joining a growing movement of communities and

organizations across Canada who are standing up and taking action to end violence against women and

children.

Through a variety of ready-to-use and cost-free materials and resources, we aim to make participating in

the Moose Hide Campaign’s events and activities as easy and accessible as possible.

Ways to Participate in the MHC Your organization can participate in the campaign in several ways:

1. Wear & Share the Hide and Take the Online Pledge

You can participate in the Moose Hide Campaign by promoting the campaign and its activities

among your members or employees. This can include sharing our social media posts or talking

about the campaign in your newsletters. Many organizations also set up kiosks to help promote

the campaign, especially in the lead-up to the National or Provincial Gatherings.

Members of your organization, especially men, can wear a Moose Hide pin to show their

commitment to honour, respect, and protect the women and children in their lives and to work

with others to end violence against women and children. They can also take the online pledge

and express their commitment to stand up against violence.

You can order the Moose Hide pins here free of charge. Non-leather synthetic Naugahyde pins

are also available.

2. Attend or Host a Moose Hide Campaign Kiosk or Gathering

Attending a Moose Hide Campaign event is a powerful way for members or employees in your

organization to experience the transformative impacts of the campaign and to connect deeply

with others committed to ending violence against women and children. People of all

backgrounds, gender identities, and ages are welcomed at MHC events.

For some people, this may also include fasting for the day, which is an important ceremonial

practice for traditional cultures throughout the world.

A key to successfully engaging your organization in a Moose Hide Campaign event is to promote

the participation of your members or employees in advance of the event. Hosting a MHC kiosk is

an effective way to distribute pins and share information about the campaign Encourage your

members to register and learn about the campaign. For those who cannot attend an event in

person, it may be possible to tune into National or Provincial Gatherings via live-streams or

Facebook Live.

Many organizations utilize the Moose Hide Campaign and its events to deepen their member’s

commitment to violence-free spaces and as cross-cultural experiential learning. Attending

Moose Hide Campaign events is an effective form of professional development that helps build

cultural awareness and supports reconciliation.

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If you are interested in organizing your own Moose Hide Campaign event, this document

can help you plan and carry out your event: Organizing a Moose Hide Campaign Event

If you are interested in attending an event, here is a 5-minute sample video with

highlights from the 2018 Provincial Gathering in B.C., which included keynote speakers,

sharing circles, a walk to the legislature, workshops, and a fast-breaking ceremony and

community feast.

3. Volunteer and donate

Another great way to engage your organization in

the campaign is to encourage your members or

employees to volunteer or donate funds to the non-

profit campaign. Moose Hide Campaign volunteers

are a driving force in the campaign and donations

make the work possible. We are grateful to all our

funders and supporters!

The Benefits of Participating in the MHC There are many benefits to participating in the Moose Hide Campaign, including:

Showing your commitment to ending violence. Participating in the campaign signals your

organization’s commitment to standing up against violence towards women and children.

Creating safe spaces and workplaces. Your organization, workplace, or community can utilize

the campaign to raise awareness about gender-based violence and help create environments

that are free from harassment and violence.

A low-cost option with big returns. Ready-to-use and cost-free events and resources like moose

hide pins make participating in the campaign practical and cost-effective for your organization.

Supporting reconciliation. Participating in the Moose Hide Campaign demonstrates

commitment to addressing the tragic reality of the over 1,200 missing or murdered Indigenous

women in Canada. Involvement in the campaign promotes implementation of the Truth and

Reconciliation Commission (TRC) Calls to Action and the UN Declaration on the Rights of

Indigenous Peoples (UNDRIP).

Promoting cultural sensitivity and anti-racism. The campaign helps increase cultural sensitivity

and an understanding of the intergenerational impacts of colonization and residential schools. It

is a practical and effective way to help address racism against Indigenous people.

Empowering professional development. Engaging in the Moose Hide Campaign and particularly

the annual gatherings helps individuals in your organization gain experience in cross-cultural

relations and tangible skills to promote violence-free spaces.

Encouraging healthy masculinity. The campaign is an effective way to help guide men and boys

in developing healthy behaviours and concepts of masculinity.

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Deploying the Campaign in Your Organization

In our experience, organizations are most successful in realizing the benefits of the campaign when the

following takes place:

1. Executive buy-in and sponsorship by the organization’s leadership. This can be expressed in

several ways, including:

A message from leaders within the organization inviting participation in the campaign.

See Sample Executive Message from Deputy Ministers in B.C.

A video from a leader in the organization. See Sample videos from:

Dr. Evan Adams, Chief Medical Officer, First Nations Health Authority

Kevin Brosseau, Deputy Commissioner, RCMP

2. Internal efforts within the organization to drive participation, including:

Effective communications about the campaign with invitations to participate and

register through newsletters, email updates, social media and messaging on internal

websites (e.g. intranet site).

The distribution of moose hide pins and card, which can be ordered free of charge and

delivered anywhere in Canada here. A kiosk can also be set-up to distribute the pins and

raise awareness about the campaign.

Members or employees writing blogs or posts on social media about their experience

with the campaign and why they are participating or fasting.

3. A genuine care for the values of the campaign and the safety of participants, including:

Right intentions: Organizations participating to promote healthy relationships and

meaningfully address issues of gender-based violence.

Respect for Indigenous protocols and culture: The Indigenous roots of the campaign are

honoured by setting expectations of inclusive and discrimination-free spaces, and calling

on the guidance of Indigenous Elders and cultural leaders.

Safety: Steps are taken to ensure that all people who participate in the campaign feel

safe and supported, and that supports are in place in case people feel triggered or

choose to make disclosures. Violence affects more people than we realize and

participation in the campaign can help surface difficult emotions and conversations.

4. Effective planning and coordination with participation options clearly laid, including:

Clear participation details (location, time, etc.)

Supervisor permissions for employees or members to engage with the campaign, such

as hosting kiosks and distributing pins, or attending events

Those who fast are supported and have access to the fasting guide

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Ensuring everyone is comfortable, including proving healthy foods and refreshments for

those not fasting, and that there is comfortable seating and weather considerations are

taken, especially for Elders, pregnant women and children

Providing multiple participation options to suit individual preferences and schedules,

such as wearing the moose hide pins, attending an event and fasting for the day (health

permitting), participating in a talking circle or workshop, watching a livestream of the

event from one’s desk, posting on social media (“I’m fasting for…”), taking the online

pledge or volunteering at an event.

5. Organizations share information about their participation in the campaign.

Organizations who communicate externally about their participation in the campaign tend to

benefit by increasing their profile, generating excitement, and creating new relationships. Some

great ways to do this include:

Telling your clients or partners about your involvement through print or online materials

Using social media to engage with the campaign and tell your followers about it

Capturing images, making videos and tracking impacts of your participation in the

campaign (e.g. in annual reports, stories online, etc.)

We’d love to hear about your involvement in the campaign! Please send us your images and share your

stories. You can email us directly at info@moosehidecampaign.ca or connect with us on social media.

Online Space: Supporting the Campaign Socially

The Moose Hide Campaign is a social movement. To be successful in changing the culture and starting

conversations, we need widespread support. Please support the campaign

through your social media networks and help us connect with other Canadians!

Ways your organization can get involved through social media:

1. Follow us on all these platforms: o Facebook: https://www.facebook.com/moosehidecampaign.ca/ o Twitter: https://twitter.com/MooseHide_BC o Instagram: https://www.instagram.com/moose_hide_campaign/

2. Share, retweet, and comment on our posts - your engagement is what drives the movement 3. Tag Moose Hide Campaign accounts in your posts - we love hearing feedback from the

Moose Hide community and seeing what you are doing to help start the conversation 4. Invite friends and family to watch our videos and monitor social media accounts for

upcoming events in communities near you 5. Encourage your followers to register for the February 24, 2020 Provincial Gathering and Day

of Fasting in Victoria, BC or a local event - and to learn more about the campaign 6. Post content that promotes gender safety and reconciliation, and be sure to tag us

@moosehidecampaign and use the hashtag #MooseHide 7. Post content on what’s happening in your community to support the Moose Hide Campaign,

we will share and repost your activity 8. Send us direct messages on any platform, we’ll be sure to respond to any questions or

comments that you have about the campaign

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Relationship with MHC: Campaign Terms of Use Organizations that support the objectives and values of the campaign are welcome to participate in the

campaign and utilize its materials, events, and activities.

Organizations that support the mandate, values, and terms of use of the MHC as stated in the below

statement of intent are also welcome to host their own MHC events and kiosks.

We encourage all those interested in hosting public MHC events to contact us so we can promote your

event and provide support.

Statement of intent on use of the Moose Hide Campaign

In participating in the Moose Hide Campaign, I/we will promote the values and goals of the

Moose Hide Campaign, including a commitment to inclusivity, non-violence, and respect for

local Indigenous peoples, cultures, and protocols. As supporters of the campaign, I/we will

not claim to represent the Moose Hide Campaign or act in a way that may lead others to

believe that we are acting on behalf of, or directly affiliated with, the Moose Hide Campaign.

I/we will act in good faith to promote the safety of all people involved in campaign-related

activities and ensure the good reputation of the Moose Hide Campaign Development Society.

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Tool Kit: Links to Useful Resources

This section contains links to useful campaign materials, sample communications and online media to

help you deploy the campaign in your organization.

Campaign Materials Guiding Documents

Moose Hide Campaign Frequently Asked Questions (FAQs)

Hosting a MHC Kiosk

How to organize a MHC event

Moose Hide Campaign Fasting Guide

MHC Communications Assets

Editable Poster

Signature block and other communications assets

MHC logo in various formats and sizes

Sample Communications Assets

Sample executive sponsor message: B.C. Deputy Ministers

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Moose Hide Campaign Videos Selection of Moose Hide Campaign videos produced by MHC and other organizations.

Category Video Title/Brief Duration (min)

Video Link

General The Story of 1 Million Moose Hides Story of Moose Hide Campaign, Statistics, Beginnings, FNHA Clips, MLA speeches

7:52 https://tinyurl.com/yc6onsge

MHC Event video

2018 National Gathering and Day of Fasting Highlight Reel

2:29 https://tinyurl.com/ybp4rpyu

MHC Event video

2018 BC Provincial Gathering and Day of Fasting – MHC video

5:27 https://tinyurl.com/ybbwfwd9

MHC Event video – BC gov

2018 BC Provincial Gathering and Day of Fasting – Province of BC video

2:31 https://tinyurl.com/y8y7djml

Event video Moose Hide Campaign at 2018 AFN Conference 2:46 https://youtu.be/Yuo1-3fZfFg

Artists Lady. Bryant Doradea’s Spoken Word Poem 2:12 https://goo.gl/6m6sDo

General Canada C3 Youth Ambassador: Raven Lacerte 2:49 https://tinyurl.com/ybqfbsq6

Organizational Indigenous Services Canada Supports MHC 1:30 https://tinyurl.com/y8jw6pyx

Political Moose Hide Campaign comes to the Newfoundland and Labrador House of Assembly

8:12 https://goo.gl/Lf3HGe

Organizational Defense News. Canadian Armed Forces Briefing on Moose Hide Campaign

2:47 https://goo.gl/zCPbz4

Founders Video

Paul Lacerte on the Beginning of the Campaign 1:33 https://goo.gl/oRLQeH

Founders Video

Spreading the Message. Paul and Raven talk about the spread of the Campaign across hundreds of communities

1:47 https://goo.gl/nJ1Q4m

Founders Video

MHC Expands Country Wide. Paul and Raven talk about success and moving towards goal of 1 million men fasting

2:12 https://goo.gl/fuAsVz

Founders Video

Paul Lacerte explains Moose Hide Campaign Day, what it means

0:59 https://goo.gl/QHztLU

Founders Video

Share the anti-violence message. Raven Lacerte explains the Moose Hide Cards the Pins are attached to and how to share the anti-violence message

0:44 https://goo.gl/LniG6R

Founders Video

Paul Lacerte explains why the Moose Hide Campaign is important.

1:13 https://goo.gl/KYDQM2

Founders Video

B.C. has boosted its commitment to end violence against women and children by proclaiming Feb. 16, 2017, as Moose Hide Campaign Day in British Columbia. Paul, Raven and BC Minister of Aboriginal Relations and Reconciliation speak at the B.C. Gathering 2017

1:32 https://goo.gl/yzbtqv

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Category Video Title/Brief Duration (min)

Video Link

Founders Video

Raven and Paul Lacerte speak at the Indigenous Innovation Summit - National Association of Friendship Centres

36:05 https://goo.gl/Ah1TJo

Founders Video

We for She 2016. Champions for Change: Raven Lacerte

5:53 https://goo.gl/ni2m7F

Organizational Dr. Evan Adams, Chief Medical Officer for the First Nations Health Authority, speaks about the importance of the MHC

1:09 https://goo.gl/a19wuB

General KUKPI7 Wayne Christian speaking to the importance of the Campaign

0:54 https://goo.gl/we388Q

General Grand Chief Stewart Phillip 1:08 https://goo.gl/Dv8qhL

Organizational FNHA Challenge to take a stand 5:49 https://goo.gl/3VU1yM

Political/ Challenge

Hon. Robert-Falcon Ouellette- Member of Parliament for Winnipeg Centre

1:11 https://goo.gl/RG9n4R

Challenge Trevor Daroux, Chief Superintendent, RCMP. Calling All Male Police Officers to wear the pin and take a stand

1:32 https://goo.gl/jiqSNJ

Challenge Kevin Brosseau, Deputy Commissioner, RCMP. Challenge/Call to Police Chiefs

0:53 https://goo.gl/HLYYmd

Political Prime Minister’s Message to the Moose Hide Campaign (bilingual)

0:49 https://goo.gl/2wSZ24

Political Parliament’s Standing Order MLA Scott Fraser on the MHC

1:54 https://goo.gl/PxjZJ3

Political Parliament’s Standing Order MLA John Yap Speaks in B.C. legislature about the MHC

1:56 https://goo.gl/CHci4A

Political Hon. John Rustad, Minister of Aboriginal Relations and Reconciliation, speaks about MHC Day

1:56 https://goo.gl/KdZt3X

Political Parliament’s Standing Order MLA Gord Johns supports the MHC

1:00 https://goo.gl/e7p4rn

Political MLA Lesser Slave Lake speaks in the Legislative Assembly of Alberta about the MHC, ending violence.

3:00 https://goo.gl/SREgSR

MHC Event video

5th Annual Moose Hide Campaign BC Gathering. Marching Together.

7:09 https://goo.gl/MkgtHB

General Clear Skies- a family violence story 15:01 https://goo.gl/nw6vDW

MHC Event video

Moose Hide Gathering 2013 0:38 https://goo.gl/Y923ab

MHC Event video

2016 Lake Babine Nation Moose Hide Campaign 14:33 Https://goo.gl/9r2xAq

MHC Event video

Moose Hide Gathering 2014 7:04 https://goo.gl/BmyqXU

General MMIWG Commissioner Brian Eyolfson 2:22 https://goo.gl/s49sEM

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Media Articles about MHC

1. In Canada, more than a million people have donned a piece of moose hide to stamp out violence against women – National Observer

2. Moose Hide Campaign Grows to One Million Squares – CBC

3. Government of Canada supports the Moose Hide Campaign – Newswire

4. Moose Hide Day proclaimed in British Columbia – BC government

5. Moose Hide Campaign Fraser Lake 10 Men Event 6. Moose Hide Campaign Recognized by NFL/Labrador - The Telegram

7. Qalipu Helping Spread Message of Moose Hide Campaign – The Western Star

8. Victoria Police Pay Attention to Domestic Violence – Victoria News

9. Four Prince George Community Groups Join to Fast for Moose Hide Campaign – CKPG Today

10. MHC All Encompassing Article (Focus on Raven) – The National Observer

11. Moose Hide Campaign Reaches Sudbury ON – The Sudbury Star

12. Moose Hide Campaign Event in Saskatoon, SK – Global News

13. MBA Games Raises Record Amount to Help Indigenous People – The Globe and Mail

14. David Suzuki Support of Moose Hide Campaign

15. BC Gov. Support in 2017 – Kelowna Now

16. Mount Baker Engages in 16 Days of Activism Campaign – Including Moose Hide – Cranbrook

Daily Townsman

17. Laurentian University Acknowledges Red Dress Campaign/Moose Hide Campaign – The Sudbury Star

18. Minister of Indigenous Relations Speaks in Support of Moose Hide Campaign – Alberni Valley News

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Draft Agenda – BC Provincial Gathering February 24, 2020

9th ANNUAL BC PROVINCIAL GATHERING

AND DAY OF FASTING

- A Call to Action -

PROGRAM AGENDA

(DRAFT - TBC)

Victoria Conference Centre

February 24, 2020

07:15 am - 08:00 am Daybreak Ceremony

08:30 am – 09:00 am Registration

09:00 am – 09:30 am Opening Protocols

09:30 am – 09:40 am Co-founders Address

09:40 am – 10:15 am Key Note Addresses

10:15 am – 11:15 am Men’s and Women’s Sharing Circles

11:15 am – 11:30 am Wellness Break

11:30 am – 11:45 am Preparation for the Walk to End Violence

11:45 am – 01:00 pm Walk to the Legislature and press conference

01:00 pm – 01:15 pm Return to the Conference Centre/Wellness Break

01:15 pm – 02:00 pm Youth Plenary

02:00 pm – 04:45 pm Workshops (details available in the new year)

04:45 pm – 05:30 pm Fast-Breaking Ceremony and Presentation

05:30 pm – 07:30 pm Community Feast

Visit our website for up-to-date event information and to REGISTER for the February 24 Provincial Event

www.moosehidecampaign.ca

Follow us on:

@MooseHideCampaign.ca | @MooseHide_BC | @Moose_Hide_Campaign

Join the movement!

moosehidecampaign.ca