how to successfully build a social media presence

How to Successfully Build a Social Media Presence

Presented by: Michelle Hummel

7 Top Social Media Myths for Financial Advisors Debunked

Thanks for joining me today!

Michelle HummelCEO of Web Strategy Plus offeringWeb Design, Social Media, Mobile Apps, SEO, Content, PPC + More!

Founder of Web Media University &Columbus Social Media Enthusiasts

Google Thinks Differently Now


• Social signals now aid in the ranking of web pages

• More likes count as a “vote” for web page quality

What’s Important Today• Quality Content• Social Engagement• Customer Reviews• Blogs that Answer FAQ’s• Social Proof

How Social Media Merges with SEO


• People no longer blindly trust everything they see or hear - they want “social proof”

• Using quality keywords in your blog content will attract your target audience through search

• Building a rich, vibrant networks of friends, fans and followers is now the key to success

SMO (Social Media Optimization) AKA Relationship Marketing


• Long-term Marketing Strategy• Powerful Word of Mouth• Qualified Traffic to your Website• Build Relationships• Build Community• Retain and Attract Followers• Sell more Services and Products• Build Credibility and Trust • Demonstrate Thought Leadership• Drive Offline Sales• Inspire Brand Advocates


Questions to Ask Yourself

• Do you have a social media hub? • Do you drive traffic back to your website

with original blog content?• Content is critical even more now with

Google Plus• Do you share informative articles with them?• Do you give them a reason to stay, tell others

and come back frequently?

Social media has great potential to create a sense of community around your personal brand.


Mobile Friendly Website is Critical

Mobile Devices have become bigger than PC sales

86% of adults own a Mobile phone 53% use it to access the Internet 57% of users will not recommend a business

with a poorly designed mobile site

Mobile Internet is becoming the Internet


Mobile – A Love Story

Consumers have fallen in love with their Smartphones! Always On Pocket Computer Social Networking Shopping Navigation Camera/Video Texting And….making phone calls


Is your Website “Social Media Friendly”?

• Fresh Content, you must be writing and posting new blogs for SEO

• Social Content, you must be providing interesting content others will enjoy and share

• Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content?

Is your content easily shareable?


What is Your “Call to Action”?

You have 3 seconds to grab your prospects attention!

• Free Webinar• Free White Paper• Free Download• Free Trial• Free Consultation

What is your strongest offer to collect their email address?

Website Search Engine Audit


• Google Analytics• Unique Daily Visitors• Length on site• Clicks from where• Entry pages• Exit pages• Alexa.com• Google Analytics

How do you measure your website traffic?

How is your Personal Brand?


• What happens when you Google your name?

• Do you like what you see? • Your NAME is your brand, you need to

control this message• Potential customers and clients are

searching for you – what are they finding?• Delete duplicate accounts to prevent

confusion

Create Google Alerts to monitor your brand

Put Your Best Face Forward


• Make the first impression they get about you when searching the best

• Fresh blog content will help you rank higher in search engines for the content you want to be seen as an expert for

People like to connect with “people” not logos – be a person who is transparent, likeable and human


How To Grow Your Business With Social Media

• What is your most emotionally engaging story?

• When did you go above and beyond for a client?

• What is your best testimonial?• Do you have a story to share on how you

came to be successful? Trials and tribulations?

• People like to connect with real stories they can relate to.

People remember stories.


What is your Unique Brand Story?


Content is King

• “What makes my business so interesting that people will want to talk about it and share it with their friends?”

Fact: You can’t succeed in social media if you don’t have something interesting to say

What makes you different?

• What keywords would you like to define your personal brand?

• Define the unique skills you bring to the table

• What makes your approach different?

Be sure to use these keywords frequently in your Content Strategy



Find Your Audience

Decide what social networks to engage with

Facebook – B2C LinkedIn – B2B Pinterest – B2B & B2C Twitter – B2B & B2C YouTube – B2B & B2C Google Plus – B2B & B2C Instagram – B2B & B2C Niche Communities – Google Forums

• Over 62% of business owners report having gained new clients from LinkedIn

• After a phone call or meeting with a new client or prospect find them on LinkedIn and connect – let them know you are going to send a request;

Collect business cards at networking events and connect on LinkedIn right away


Connect with Prospects and Clients, Especially on LinkedIn


Define Your Goals

Increase blog subscribers More likes, fans and followers Improve search engine rankings Increase blog post comments Reach a new audience Increase referrals Turn fans into brand advocates Increase website traffic Increase sales Increase reviews


Social Engagement

You want people to share things You want people be brand advocates You want people to visit frequently You want people to refer friends You want people to buy services

“Engaged customers and prospects are far more likely to do some or all of the above.”


Create an Editorial Social Media Content Calendar

Develop a blog content writing schedule Create Daily, Monthly or Weekly Posting Themes Plan Ahead to Promote Events Decide what days and at what time you will post Plug into excel to track easily Don’t forget to include Holidays and post about

current events


Create a Social Media Posting Strategy

SEO Blogs – 4-8 blogs per month SEO Press Releases – 2-4 per month Facebook – 1 post per day Twitter – 3-5 Tweets per day Google Plus - 1 post per day Pinterest – 2–4 pins per day Instagram – 1 post per day LinkedIn Personal Profile – 1 post per day LinkedIn Groups – 1 post per week LinkedIn Company Page – 1 post per day YouTube – 1-2 videos per month


Post Frequently, Listen, Communicate and Respond

• Post to all your social media networks frequently – it takes 7 times for a potential client to see your content repeatedly to make a sale!

• Respond quickly to all comments• Engage by asking questions, and posing topics

for discussion• Monitor all your social media accounts• Provide content that is seasonal and timely

with current news• Customers want to know that they are helping

to shape the products you provide – give them a unique voice through your social media profiles

• Customers want to know that you’re thinking about them


How to Create a Successful Social Media Strategy


Invest in a Social Media Management Dashboard

Schedule your content to post to Facebook, Twitter, LinkedIn, Google Plus, Pinterest

Create Twitter Welcome message Setup Twitter Auto Tweets, Retweets, Follows and

Unfollows Create an Email Autoresponder program Create SMS text marketing program Monitor your brand across the web Reply to all your social media networks from one

dashboard

SendSocialMedia.com offers a FREE 14 day trial!


Get Hands-On Training, Social Media Certification Program

In depth training for Facebook, Twitter, LinkedIn, Google Plus and Pinterest

Access to live monthly training sessions Social Media Case Studies Library Social Media Tools, Software and Applications

Directory Social Media Recommended Books VIP Members Forum Self-study training Instructor led hands-on training with Social Media

Certification

WebMediaUniversity.com offers a FREE 7 day trial!


Partner with a Social Media Marketing Agency

Mobile friendly, search engine optimized website Social Media design and optimization for all profiles 4-8 blogs and/or press releases Marketing strategy for Facebook, Twitter, LinkedIn,

Google Plus, YouTube, Pinterest and Instagram Email and/or SMS marketing strategy and management

Monitoring and engagement across all your social media profiles

Mobile app creation Video development Lead generation – drive qualified leads to your website

WebStrategyPlus.com offers a FREE $250 Social Media Consultation!

Please Contact: Michelle HummelFounder and CEO

[email protected]

webstrategyplus.com

Thank you!