how to succeed @ spdm
TRANSCRIPT
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
How to succeed @ SPDM
Mark Norris CEng [email protected]
+44 77 12 52 75 12
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Agenda
• Industrial Situation and SDM Today• Challenges deploying SDM• A methodology for success with SPDM• Conclusion
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
The Data Management Overhead is rising inexorably
• Capacity to run simulations is doubling every 18 months, or faster
• Number of files per simulation is increasing due to:– increasing complexity of product– Increasing complexity of simulation– Increased granularity of data for faster set up and simpler iteration
– More system level simulations
• Analysts are spending more time manually managing data and have less time left for engineering
• “We are doing too many experiments and don’t have time to critically evaluate the results”
NAFEMS European SPDM Conference 2015
CELEBRATING 15 YEARS OF SDMIN PRODUCTION IN MUNICH
BMW announced that they had passed the milestone of 2,000,000 simulation runs in SDM
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
• SPDM 1.0 - customisation and custom extension of SPDM & PLM platforms, SPDM applications– 2000 to today, SPDM lags other PLM domains
• SPDM 2.0 - Configurable SPDM solutions– 2012 onwards, but few vendors, finite list of use cases– Enables Alignment Workshops and Agile POCs
• SPDM 3.0 : the management of virtual experimentation across the virtual enterprise– MOSSEC to be developed as a STEP standard
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Key Points for SDM1.0
• It’s a software development program– Significantly more effort than SDM2.0
• Engage with M&S teams, key users to understand requirements
• Develop a value proposition for Analysts and the Enterprise
• Team with a software developer who masters xDM, understands CAE & can architect SDM solution – hard to find
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Key Points for SDM2.0
• It’s NOT a software development program– Faster, cheaper, lower risk
• Easier engagement with M&S teams, key users–Alignment Workshops
• Can & should demonstrate feasibility – to Key Users for Endorsement and Engagement– To Management to justify investment
• Virtuous circle starting with low hanging fruit
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
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2000 2002 2004 2006 2008 2010 2012
• SPDM can raise productivity through lean, effective processes and process automation • SPDM can provide a global platform for remote working• SPDM can accelerate Analyst development through access to defined & proven methods• SPDM can enable industrialisation and democratisation of Simulation Methods8
Sim
ulat
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C
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Simulation Compute Capacity:Moore’s Law
Expert Analyst Capacity: Educate-PhD, Train, Develop Expertise,…
Indu
stria
lise/
Democratise
Raise
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ctivity
Work Re
motely
© 2013 theSDMconsultancy
Develop An
alysts
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
SPDM deployments today
• SPDM Visionaries:– Successful and productive, increasing engineering throughput– Expanding deployments– Taking SDM to the Enterprise: SDM3.0
• Specialist SDM vendors are deploying faster based on SPDM2.0 Configuration-based approaches
• Early adopters of newer solutions are struggling to achieve:– Deployment– Business Value – User acceptance
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
CHALLENGES DEPLOYING SDM
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Why is SPDM deployment challenging?
• Information system usage & deployment is new for Modelling & Simulation organisations (NAFEMS Survey) Most Analysts still use the file system & logbook
• Transformational IT like PLM is difficult• SPDM is significantly more difficult still• Even PLM Methodologies don’t fully
address Key Success Factors for SPDM• Small SPDM practitioner community
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Engineers need better Information Management
There is a clear opportunity to increase time spent on technical work and hence increase throughput
Reference: Mark A Robinson An empirical analysis of engineers’ information behaviours
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Stalled or Failed SPDM Project
• Analysts won’t use a an IT solution which costs them 30+ minutes per day of unpaid overtime
• Proposed solution reduces useful output of a department: Engineering Throughput
• Solution Value Proposition was not established• Client tested software A, purchased software B , …….
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International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
SDM Success Requires the Right Approach
Specific SDM Objective ?
Project FAILURE
No
No
Business Case to Achieve?
Yes
Engage Analysts
No
Yes
Identify the right SDM Approach &
Technology
No
Yes
Right Selection Criteria
Yes
No Fit For Your Purpose & Your IT Landscape
Yes
NoTeam with Right Skills
Yes
No
Bad advice on any of the first SEVEN steps is nearly certain Project Failure
Yes
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
A METHODOLOGY FOR SUCCESS WITH SPDM
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
SPDM Arch of Success
Applications,Scripts,Solvers,Queues,
Data ModelClassificationSDM MethodsSIM GeneratorsDashboards
Quality,Traceability,Throughput,Governance
Saving Time,Eliminating Laborious Tasks
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Business Value of SDM
• 2 year study reported through NAFEMS Simulation Data Management Working Group based on a decade of production experience
• Provides a framework to justify an SDM project
• Business value is different for each organisation - a specific Value Assessment is needed
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International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Project Design
• Designing a project to deliver Value is different to designing a project to deliver Functionality
• Identify achievable sources of value – To the Enterprise– To the Analysts
• Design Project to deliver value to both communities
• Manage solution delivery for Value
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International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
PLM methodologies
• Focus on Enterprise Value and Solution Delivery• Critical Business processes staff are required to use• Necessary but not sufficient for SDM
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International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
SPDM-SDMSPDM-Solution Delivery Methodology
Challenges
Engineering
Business
PotentialEngineeringValue
PotentialBusinessValue
SPDM capabilities
1 SPDM Assessment
Workshop/SDM2.0 POC
Project Proposal
2 Solution Evaluation
Business Sponsorship
Engineering Engagement
Business Sponsorship
Engineering Engagement
Project Phase 1
Project Phase n
3 Project Delivery
Value Achievement Diagram
Alignment Workshop/ POC output
Gantt chart for Deliverables
©theSDMconsultancy2018
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International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Value Achievement Diagram
Shar
ehol
der
Increase available Analyst Capacity by eliminating laborious tasks
Del
iver
Incr
ease
d En
gine
erin
g C
apac
ity (€
)
Cas
h Fl
ow
Value ObjectivesOperational Capabilities
NavigationReduces time finding data
Search SuccessReduces time re-creating lost data
Graph StructureEnables search by navigation
Search Reduces time finding data
Automatic Meta-Data CapturePopulates DatabaseSaves Time
UI ErgonomyDrives AdoptionPopulates DatabaseSaves Time
Migration UtilitiesPopulate Database
Simulation GeneratorEnables automated runs with audit trail creation
DashboardsEnable program management
Automatic Linkage CreationPopulates Database Saves time
Del
iver
Incr
ease
d En
gine
erin
g Ef
fect
iven
ess
(€)
Audit trailsEnsure Quality and Traceability
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
How to succeed @ SDM• Learn about the SDM domain, Industrial
Experiences of Early Adopters– eLearning, SDM Bibliography 200+ papers
• Identify an Industrial Objective for Project• Identify Solutions adapted to the Objective• Build a deployment plan adapted to the Solution• Build a strong team: Analysts, Vendors,
Management, IT,…Book “How to succeed @ SDM” in preparation
International SPDM Conference 2017 | 11-14 June | Stockholm | Sweden
Conclusion:Value and Know-How are Key to SPDM success
Thank you for your attention
Enterprise’s Needs
Engineer’s Needs
Capabilities of SPDM
SuccessfulDeployment
€ Hours
CAE Data Process
www.nafems.org
Thank you for your attention
[email protected]+44 77 12 52 75 12 UK+33 6 42 28 58 76 France