how to succeed in social media... for college students

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HOW TO SUCCED IN SOCIAL MEDIA… FOR COLLEGE STUDENTS By Logan Boggs and Laura Villwock

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For Principles of Social Media #Barnett801

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Page 1: How to Succeed in Social Media... For College Students

HOW TO SUCCED IN SOCIAL MEDIA… FOR COLLEGE STUDENTS

By Logan Boggs and Laura Villwock

Page 2: How to Succeed in Social Media... For College Students

An Introduction

• As you probably know, social media is a prevalent force in most students lives.

• We communicate with our friends and family, share our personal photos and statuses, and cultivate our online personalities through social media.

Page 3: How to Succeed in Social Media... For College Students

An Introduction• However, misusing social media can have some

dire consequences.

• People have been passed up for job interviews or let go from their jobs due to social media faux pas. Others have even been arrested!

• Read on to learn how to avoid unflattering social media mistakes…

Page 4: How to Succeed in Social Media... For College Students

Tip 1: Use, but don’t rely on, privacy

settings

Page 5: How to Succeed in Social Media... For College Students

Because even if you’re private...

• Privacy settings are an incredibly useful, vital resource for social media users.

• However, they may not be a secure as they seem.

Page 6: How to Succeed in Social Media... For College Students

…you don’t have “privacy.”

• Privacy settings change frequently.

• If they’re not updated, you and your information (including your physical location) may be at risk.

• It is a good idea to check your privacy settings at least monthly to make sure that they’re up to snuff.

Page 7: How to Succeed in Social Media... For College Students

Incase you haven’t noticed...

• Facebook has introduced a new feature called “Nearby Friends.”

• It tells your Facebook friends who’s nearby using location information transmitted by their smart phones.

Page 8: How to Succeed in Social Media... For College Students

Mine just so happened to be automatically enabled, even though I didn’t opt in...

Page 9: How to Succeed in Social Media... For College Students

• The scariest thing is, that if I wouldn’t have gotten the creepiest notification ever, I never would have known, and every one of my friends could see my location. On a map. With directions on how to get there (!)

Here’s an example of what it looked like. Via techcrunch.com.

Page 10: How to Succeed in Social Media... For College Students

Tip 2: BE SELECTIVE ABOUT WHO YOU ACCEPT OR FOLLOW

Page 11: How to Succeed in Social Media... For College Students

It’s all about who you know...

• Unfortunately, people associate you with who you associate with, both in real life and on social media.

• It’s common knowledge that prospective employers screen applicant’s social media profiles before making interview and hiring decisions.

Page 12: How to Succeed in Social Media... For College Students

• So, if you’re looking to break into the job market as a young professional, you might want to think before following @bigbootydaily or @drunkcatladies.

Yes, these are real profiles..Yes, I now follow @drunkcatladies.

Page 13: How to Succeed in Social Media... For College Students

Tip 3: use a strong

password and update it

frequently

Page 14: How to Succeed in Social Media... For College Students

Because nothing sucks more than identity theft

• Think about all of the personal information on your Facebook profile. –Your email address. –Your phone number. –Your friend’s phone numbers. –Your geographic location (!)

Page 15: How to Succeed in Social Media... For College Students

•What if this information got into the wrong hands, all because you chose FirstName1 as your Facebook password?

•Not to mention, people commonly use the same password for several online accounts (banking perhaps?)

Page 16: How to Succeed in Social Media... For College Students

• Don’t give crooks access to your private information just because you’re too lazy to create a challenging password and change it often.

trustno1

...probably not the best bet.

Page 17: How to Succeed in Social Media... For College Students

TIP 4: do not post overly personal or

emotional statuses/tweets

Page 18: How to Succeed in Social Media... For College Students

We all have “that friend”

• There’s no quicker way to lose friends or followers than to post overly-personal, 140 character emotional bombs to your social networks daily.

• Unfortunately, some people do just

that.

Page 19: How to Succeed in Social Media... For College Students

• There’s no reason that the internet needs to know that you’re fighting with your significant other or that you hate your job.

• Only post things on a need to know basis. Save the passive aggressive stuff for a close friend or family member– not the internet.

Page 20: How to Succeed in Social Media... For College Students

Also, don’t do things like this...

Because you will be shamed by the entire internet. Via BuzzFeed.

Page 21: How to Succeed in Social Media... For College Students

Tip 5: don’t post incriminating

picture to your profiles

Page 22: How to Succeed in Social Media... For College Students

This should be common sense...

• But you would be surprised about how many social media users regularly post embarrassing or incriminating photos on their profiles.

• These pictures have led to them getting passed up for jobs, suspended, and even arrested.

Page 23: How to Succeed in Social Media... For College Students
Page 24: How to Succeed in Social Media... For College Students

Would you hire those people? Probably not.

Page 25: How to Succeed in Social Media... For College Students

Tip 6: be mindful of tagging friends

Page 26: How to Succeed in Social Media... For College Students

Don’t incriminate your friends

• Before you go to upload a photo to Facebook you should always ask if it paints you, or your friends, in a good light.

• If not, you should probably refrain from posting it.

Page 27: How to Succeed in Social Media... For College Students

Let them incriminate themselves

• Before posting an embarrassing photo or video of a friend, ask them for permission.

• After all, sally might be looking for a job, and it might be kind of hard to explain that keg stand she did last weekend to her prospective employer.

Page 28: How to Succeed in Social Media... For College Students

Your friends will thank you

Page 29: How to Succeed in Social Media... For College Students

Tip 7: don’t post anything culturally insensitive

Page 30: How to Succeed in Social Media... For College Students

Use your brain

• It’s NEVER a good idea to post anything hateful on social networking.

• Whether you generate the content or share/retweet it, it makes you look like an awful individual.

Page 31: How to Succeed in Social Media... For College Students

Everyone is entitled to their opinion...

• But not every opinion needs to be broadcast across the internet! Think before you post!

• Innocent jokes can also be misconstrued and cause loads of unwanted trouble.

Page 32: How to Succeed in Social Media... For College Students

Probably not the best PR move...Via funnie.st

Page 33: How to Succeed in Social Media... For College Students

TIP 8: monitor your posts for negative comments

Page 34: How to Succeed in Social Media... For College Students

Comments may cause controversy...

• That you may not want directed your way.

• Even if you post something inherently harmless, sometimes a friend’s off the wall comments can escalate things to a inappropriate or offensive level.

Page 35: How to Succeed in Social Media... For College Students

• Check the comments on your posts! Remember, you are who you associate with in the eyes of your employer or your school.

• Don’t forget that it’s okay to delete a comment made by someone else if it makes you uncomfortable– it’s your page!

Page 36: How to Succeed in Social Media... For College Students

Tip 9: don’t speak

negatively about your school or

professors

Page 37: How to Succeed in Social Media... For College Students

Don’t sh*t where you eat

• It would seem that the majority of these tips SHOULD be common sense. The sad thing is, however, that people get in trouble every day for irresponsible use of social media.

Page 38: How to Succeed in Social Media... For College Students

It’s okay to be frustrated...

• It’s okay and perfectly normal to be frustrated with your school or one of your professors during at least one point in your college career.

• Deal with your frustrations through the appropriate channels– don’t blast the school or professor on social media.

Page 39: How to Succeed in Social Media... For College Students

Tip 10: don’t speak

negatively your job

Page 40: How to Succeed in Social Media... For College Students

Work may suck...

• But you know what sucks more? Getting fired over something stupid you posted online.

• Before you mindlessly fire off a tweet exclaiming how much you hate your job or boss, stop to think “what would happen if my boss saw this?”

Page 41: How to Succeed in Social Media... For College Students

• It’s normal to be fed up with your job. Everyone knows the feeling well. But, keep the bad mouthing among friends or family– not on social media.

Page 42: How to Succeed in Social Media... For College Students

Or end up like this. Oops.

Via Funnie.st.