how to strategically position your brand by carol anne hargreaves
DESCRIPTION
This presentation highlights key questions every company needs to ask themselves when interested in positioning their brand.TRANSCRIPT
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Key Questions you Need to Ask to Strategically Position your Brand
Dr Carol Anne Hargreaves@DataAnalytichttp://sg.linkedin.com/in/carolhargreaves/
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Why is your Brand Important?
Your Brand Determines Your Target Market
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What are the Key Drivers in the Market?
Does Your Brand have the key features and attributes that are associated with Usage and Sales?
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What Do Your Customers Know?
What Do Your Customers Not Know?
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Which Customers to Survey?
How many customers should you survey?
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What do Customers Say About Your Brand?
What associations are Customers using when talking about your brand?
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What Brands are Customers Familiar with?
How much do customers know about different brands
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What do they like about Competitor Brands?
Differentiate your brand and standout with unique valued offerings
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What do Customers Expect from Your Brand?
What attributes drive usage/sales?
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What Price are Customers Willing to Pay?
How does your price compare with the competitor’s price?
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What is your Customers Perception of Quality, Price &Value?
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What attributes do Customers Rate as Important?
What attributes are actually important?
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What is the Competitive Landscape?
Where are the gaps in the market?
Gap in the Market