•Our vision is to be one of an Indian great businesses and among the worlds great Airline group.

•We believe that we can offer the lowest fares by focusing, which keeps our costs down without cutting corners or compromising on things that matter.

•Providing the most affordable, reliable, and comfortable air transportation in the country.

Working towards Vision

Mission statement

• To provide excellent customer service and timely air travel at an affordable price for markets.

• We commit ourselves to the highest standards of integrity in doing what is best for our passengers, the airline industry and our employees.

• By using the latest technology in engine maintenance, we ensure safety, efficiency, and keep fuel.

AAI

Principles and Values

Principles:-• We are committed to safety as our

first priority.• We comply with laws & regulations.• We treat people with respect.• We are committed to environmental

sustainability.

Values:-• Our values support better connections

with our customers;Forward thinking. Responsible. Consistently can do. Represents the best of contemporary

India.

Goals and objectives

•Ensure highest quality customer service in the air or on the ground.

•Ready to help customers under any circumstances.

•Are there to ensure that you make it from point A to point B safely.

•To stay the most successful with low-fare, high frequency point-to-point carrier.

How we do business

“ We are committed to complying with all applicable laws & regulations and conducting business with the highest level of ethics and integrity”.

Compliance with laws.

Recruiting the right people.

Empowering our people to do a great job.

consistently exceptional for high value customers.

DGCA, under the provisions of Rule 134 of the Aircraft Rules, 1937 grants permission to persons to operate an air transport service to, within and from India.

The air transport services offered are the:

• Scheduled Air Transport Services (Passenger) (Civil Aviation Requirements Section 3 Series 'C' Part II)

• Non- Scheduled Air Transport Services (Passenger) (Civil Aviation Requirements Section 3 Series 'C' Part III)

• Air Transport Services (Cargo) (Civil Aviation Requirements Section 3 Series 'C' Part IV)

• Non-Scheduled Air Transport Services (Charter Operation) (Civil Aviation Requirements Section 3 Series 'C' Part V)

Directorate General of Civil Aviation (DGCA)

• These permits are equivalent to the Air Operator's Certificate required to be granted by ICAO member States in accordance with the provisions of Annex 6.

• Permits for any other special type of operation can be granted subject to the applicant showing satisfactory capability to undertake the type of operations.

Financial strategy

• We are decided to take aircraft on lease from AIRCRAFT LEASE CORPORATION.

• They are providing three types of

lease.

i. Wet lease

ii. Dry lease

a. Operating lease

b. Finance lease

iii. Damp lease

ACCENTOR

Operations strategy

• Selection of Aircraft

Boeing 737-7 Max

• Reason for selection

Advanced engine technology.

Includes 19% lower fuel use.

It Reduces carbon emission.

Good interior.

Technical information

• Passengers capacity –149.

• Engine –

CFMICFM56-7

(maxi thrust) 26300lb.

• Maxi fuel capacity-

6875 U.S.gal ( 26020Ltr).

• Maxi take off weight -

154500lb (70080kg).

• Maxi Range –

3440 nautical miles (6370km).

• Typical speed –

0.785 mach (at 35000 feet).

Human Resource policy's

• RECRUITMENT:

1. Cabin Crew Recruitment.

2. Cockpit Team Recruitment.

3. Administrative/Technical.

4.Department Employees (General Employment).

Selection

Stage I: Application formStage II: One day assessmentStage III: Final stage

1. Group exercises

2. The interview

3. Psychometric test

4. Presentations

5. Fact-finding

6. Role plays

Qualification

•Pilot:Customer Pilot Licensing.

Minimum 21 years of age.

Minimum 200 flying hours.

•FLIGHT ATTENDANTS:

• Minimum qualification is graduate passed.

• Committed to customer service excellence.

• Minimum 18 yr of age

Height between 155 to 180 cms.

• An Indian permanent residency.

• Passport ensuring unrestricted access to all metro air ports of call with 12 mnths validity.

• Current senior first aid certificate.

• Being able to swim up to 50metres fully clothed.

• Ground Staff:

– GCSE/S grades in English, Math and Geography.

– 18 years and above.

– possible second language speaking.

– Previous experience in dealing with customers.

• Aircraft Maintenance Engineer:

- Class 12th pass with physics, chemistry and mathematics.

- Certificate from AME institute(DGCA-approved).

• Operations Personnel :

- Must have a valid flight dispatcher’s license and be computer literate.

- Must have previous experience with crew planning and many flight dispatchers , flight operations analysts and flight operations officer.

Personnel Plan No. of EmpProduction Personnel 1

Captains (1 per aircraft) 12

First Officers (1 per aircraft) 12

Flight Attendants (6 per aircraft) 72

Subtotal 97

Sales and Marketing Personnel (1) 1

Director of Sales & Marketing (1) 1

Regional Sales & Marketing Mgrs 7

Sales & Marketing Assistants (5) 5

Cust. Service/Reservations Assts (18) 18

Subtotal 32

General and Administrative Personnel (1) 1

President & CEO (1) 1

Vice President & General Manager (1) 1

Vice President Commercial (1) 1

Vice President Finance (1) 1

Vice President Operations (1) 1

Subtotal 6

Director of Communications (1) 1

Director of Human Resources (1) 1

Director of Flight Safety (1) 1

Director of Flight Maintenance (1) 1

Director of Ground Operations (1) 1

Director of Information Systems (1) 1

Station Managers (1 per major station) 10

Ground Service Persons(2 per maj station) 18

Maintenance Engineers (7) 7

Bookkeeping & Finance Personnel (3) 3

Information Systems Personnel (3) 3

Secretarial/Admin Asst Personnel (3) 3

Customer Relations Personnel (2) 7

Subtotal 63

Total People 198

Marketing strategy

• Price - Premium fare.

Discounted fare for senior citizens and regular flyers.

One fare for all customers.

• Place - Services towards many cities.

Various destinations.

24 hours service.

• Promotion - Hoardings.

Brand Ambassadors.

Sponsorships.

Event organization.

• Process - Customers physically enters in service

system to receive the service.

Aircraft is the service factor where service is delivered.

• Physical evidence - On ground:

- Booking officers.

- Paper work.

- Tickets.

In flight:

- Aircraft seating configuration.

- Good interior.

- Ambience.

Pest analysis

• Political Factors

- India’s political environment Government’s inability to control issues (riots etc)

- September 11th- huge drop in air traffic due to safety and security concerns

- Trade relations with other countries have to be good.

• Economic Factors

- Recession- airlines are considered as a luxury.

- High operation costs due to low demand

- Resulted in laying off employees.

• Social Factors

- People from varied income groups have to be catered.

- Destination have to be chosen carefully.

• Technological Factors

- Use of Internet- online ticket booking, updated flight information & handling of customer complaints.

- Restructuring the existing airports to world class appeal

AAI

• International operating license.

• Maintain profit maximizing up to 65%.

• Growing & enhancing “Accentor” frequent flyer.

• Presenting the clear choice for price sensitive travelers.

• Looking towards Building the worlds best Airline service.

Five year plan

FLY HIGH WITH ACCENTOR AIRLINES AND TOUCH THE SKY

Submitted by

Somnath BarbhaiMMS DIV:ASasmira Institute of Management studies and Research,Worli