how to start blogging a guide for business bloggers icrossing ebook
TRANSCRIPT
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HOW TOSTARTbLOGGING:
cross.co.uk/ k >
image: webby: SoZeSoZehttp://www.lickr.com/photoS/31941059@N00/
A GUIDE FOR bUSINESS bLOGGERS
V 1.0 updated 01.05.09
a -ook ro C
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How to strt lo -ook ro Cross ut 01.05.09
FOREWORD
Wlco to our thr Cross UK -ook, How to Start Blogging.
Ths s ot t u to th toc o lo. it hs t ro
rs, us ots w crt sccll to hl uls t our clt
orstos who wr strt to lo.
it’s ll out hl ou to strt lo. Oc ou o, h lo or
lttl whl, houll ou wll our ow rsos to crr o.
Lst t w cout thr wr ort o los ru Cross ol th UK.
Ol w o thos r out work sccll - th tocs r throuh c
usc, X box , jourls whtr ls tks ol’s trst t
ot. So o th r oulr, so o th r r w ts o thuthor, coul k w qu ro ru s o th.
Our trl LORe lo Coct, our ulc lo, r ortt rts o th w
tht w work, h co rt o th cultur o our co.
i thk o rsol lo s ulc otook, i’ lr ss outs
out ll sorts o ths ro wrt o t strt corstos ol wth othr
lors. it s hr or to xrss or qut th sct lu - rsoll
rossoll – tht lo s .
i ou lk ths -ook, tk look t What is Social Media? Brands in
Networks, oth ll or r owlo ro cross.co.uk/ooks.
Anny mayd
had sa da, cssng
bgn, may 2009
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How to strt lo -ook ro Cross ut 01.05.09
COnTenTS 3 >
inTROdUCTiOn 4 >
WHy bLOg? 7 >
THe bLOgging WORK - FLOW 11 >
SOme USeFUL FORmaTS FOR bLOg pOSTS 12 >
HandS OFF veRSUS HandS On 13 >
TO mOdeRaTe OR nOT TO mOdeRaTe 13 >
WHiCH bLOgging pLaTFORm TO USe? 15 >
USeFUL TOOLS TO aid bLOgging 19 >
ReCOmmended Reading 22 >
abOUT THe aUTHORS 24 >
abOUT iCROSSing 25 >
CReaTive COmmOnS COpyRigHT 26 >
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How to strt lo -ook ro Cross ut 01.05.09
INTRODUcTION
Ths -ook ors strhtorwr, jro-r (wll s lttl sossl) u to tt strt wth usss lo –
how to rll jo t.
it clus:
Lks to usul wsts tools tht wll suort our•
our lo
guc o th rt lls o olt ou c h•
wth our lo – scusso out th ros cos
o ch
nots out th tcholo ou wll r rk ///... /// or our rrc.
Thr r w ol ruls o lo tht t’s worth stt rht hr t th outst.
you o’t h to tch to lor ut ou o h to urst th sc
rcls o th rot.
so remember
Thr’s o ot h lo ou r’t o to wrt t oursl. b ll s,
wrt our osts u molsk otook wth ol-sho out rst.
you o so r s to t ssstt to t our thouhts u, rhsulo th to our lo. but th orl wors ’t co ro our to th
scr, th t s’t our lo – t’s soo ls's. a kr os ow rtculrl
l th looshr.
Th whol ot o lo s to strt or rtct corsto. i ou’r
lo wll, ol wll wt to rso to wht ou s, tlk to ou out
our thouhts. a cots scto s r-rqust or lo. So cosr
how ou wll th corsto – wll ou ort cots? Wll ou t
soo ls to ort o our hl? Or wll ou lt scusso h wthout
orto? Thr r luss uss to ch roch.
i crsc, oth r rll ts lt. Oc ou cot wors to lo,ou crt wht s sstll rt rcor o our thouhts. e ou lt
our ow lo, othrs wll h r t, ot, wll quot ou o thr ow los
thr othr socl scs. you c’t cotrol ths. So sur to thk out ths
or ou rss th 'ulsh' utto.
1
2
3
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How to strt lo -ook ro Cross ut 01.05.09
teChniCal requests
most o th cc ths -ook r out k sur ou h
ccss to rous wsts srcs. but thr r lso so sotwr
hrwr rcotos tht wll hl ou lo or sl:
bro t our ho tht ou c ccss wth lto•
a 3g ol so tht ou c wrt our ow lo, or r othr ol’s los•
whl ou r o th o wth our lto
a ol c tht llows w ccss or r ws s o th o (•
pho, blckrr or pockt pC woul l)
i ou r Wows usr co o mcrosot Onot (rt o th lst two ost•
rct rlss o mcrosot Oc)
i ou o’t lk k ots o lto or ol c, k sur ou h•
sll, roust otook wth ou t ll ts – molsk s rct – so wh
ou s soth tht ou’ lk to tlk out o our lo, ou c k
ot o t
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How to strt lo -ook ro Cross ut 01.05.09
wng s nng n a.--wa Znss
i as vus sa a as vunay. evy sn nng ss as ngd a ans
us s and a—nsany—any ad n ea....--And Suvan
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How to strt lo -ook ro Cross ut 01.05.09
WHY bLOG?
Why should you blog?
W coul strt wth th s ol rso to strt lo usss: ttto.
attto or our co, rch or our r, trc or our wst, gool-
juc to oost our srch rks.
Or w coul strt whr t ttrs. Strt wth ou.
you s, th ttto s outco, soth tht ht h ths o
rtculrl wll wth our lo. but t ht ot h.
Th ol w lo r cos succssul, s rl rso s wrt t - wrt t
or thsls, or ol th lk, out ths tht r trst to th.
So to hl ou strt lo, whch s wht ths -ook s ll out, w' ttr strt
wth so oo rsos or strt, rthr th stt outcos rsol
sttstcs.
Hr r th st rsos w c thk o or lo:
someWhere to thinK
Surrsl rhs, lo s rt w o orto orlo. W
hss r, cosu orto th w tht w work - wsrs,
tr jourls, zs, rorts ll co f our w. So w r, so w
sk, so w or l wth oo ttos or r ltr.
Tk sll out o t out o our or wk to lo s choos
soth tht ou thk s ortt, thk out t or lo ouh to ut
tothr w stcs. Rthr th chor, lo c crt tht
oss o thk sc tht so o us lo or. Th rout, th scl, o
cott to just o lo ost or two wk c h ct.
sharing things
“i’ll s ou lk” ust s coo w o corsto wth
collu, clt or cotct s “i’ll cll ou” us to .
a, l, im Twttr, th lks ul f - sots to r rf,
sots to u l o ths w r t to r.
putt ths tht r trst to ou tht ou thk trst to
collus - t ook, rtcl, wst - o to lo s crl ct
w o shr lks. pol c tk look t whtr t s wh t suts th,
rthr th t ll ct to th l cull o ls tht r’t urt or ortt.
Th c s wht ou thk out th, cot to s wht th thk.
e ttr th tht, ol ou ht ot h thouht to s th trst th
to, or tht ou h o woul t trst, c lso th lk lt ou
kow wht th thk out t.
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How to strt lo -ook ro Cross ut 01.05.09
ConneCting to your netWorK
Wh ou strt ost ths ou trst, thouhts out wht ou’
o or r ol, ol wll to ou - ol who r trst
th s ths - our ustr, our r rtculr, or sl ths lk
oto or t tht ou touch o.
So ol wll l cots,
so Twttr or lo lk to
soth ou h wrtt or s.
you wll lso lk (s th scto
low o wrt osts) to othr
ol’s wsts los. at ths
ot ou h ltrll co rt
o our ol twork, rst o th
w, x gool
lu to tht twork too.
Ol tworks, socl tworks
r xctl lk our rsol
rossol tworks. Wh w row
th, to th wth our thouhts,
s coctos, th r
lu to us ll sorts o ws.
listening
W trrur Loc L mur oc s "i th ws s ortt t wll .”
Wht h t ws tht s “hr-coct” ul, who los, Twttrs,rs hs ws throuh RSS rr, h c cout o hs twork to ctl f
wh soth ortt s h.
blo c hl ou crt work-fow twork tht wll hl ou to hr
out w lots our ustr lswhr tht wll usul to ou. it
ltrll hls ou to or coct to wht s h rou ou.
So ck to th rsos tht so ut to ou or lo, rhs th rso
tht th rkt or pR rtt s sk ou to lo th rst lc: ttto,
ts rous tl ors.
Th ttto co our lo strts to work. i ou’r usul, to oursl
othrs, ou wll strt to coct.
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douls a’s co sc- clssc,
Th Htch-Hkr’s gu to th glx
hs ss whch scrs
th rt o f.
Th u o t s ths:
“t s an a, says, a, a na fyng.
t na s n anng yus a gund and ss.
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How to strt lo -ook ro Cross ut 01.05.09
p a n day, [ Gud] suggss, and y .”
Tht lst l s out th st c o how to lo tht thr s...
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THE bLOGGING WORk-FLOW: FEEDING YOUR bLOG HAbIT
blo s t-cosu. e ou h ct ssstt who wll ostour wors ort cots ck, t stll tks t thouht to
ut tothr oo lo ost. Th st w to roch t s to tr to trt t wth
our work or our wkl rout. Ths ou ht h ot to oursl,
cls ou ht h tk, wsts ou ht h ookrk or st to
collus l, rt hs ou ht h h th showr; ll
ht ost to our lo.
Thk o lo wrt s our-st rocss. Sots ou wll l to o th
ll t oc – scll thr s soth ou wt to ost quckl – ut othrws
ou c s lttl t hr thr o ch o th sts:
radng: Th st lors r lot – t’s whr th th trl to sr
thr ow osts. a rll ct w o ors our ol r trl s to
us orsr (s blo Rr low). i ou r ot rr o ol
cott, th tr to k our r s ro w-r s ou c. you
r kow wh ou ht stul cross oo rtcl or ook tht’s o to t
our lo-ssor tl.
cng: Oc ou’ ou soth tht ou thk oo to wrt
out ou to s t sowhr. mcrosot Onot s l or ths ou’r
lto k o rso. but oo rl worl otook wll o just s wll ths s
wht suts our hts ttr.
wng: i ou r lo corort or ocl cct, ost o our lo
osts shoul r cocs: sowhr tw 50 150 wors. i ou l
our thouhts o sujct c’t cot to tht, thk out rt rtcl
or th wst or or o o our othr corort ulctos, th ou c lk
to t wth so urthr thouhts o our lo wh t s ulsh. i ou r lo
or rsol cct, th ou h or lcc to rwhl wth our
thouhts. but, ulss ou wrt lk Sth Fr, t’s ulkl tht o wll k
to r lo ost o or th 1,500 wors o rulr ss.
edng and usng: Oc ou’ wrtt our ost t ks oo ss to
r-r roor t. i ou’r usur, or st-chck, show t to soo
ls whos oo ou trust or ou ulsh. do’t ort to oul-chck tht
ou’ clu lks to othr wsts ro wors our txt whr t woul
usul to o so.
i ou r rl o collu or ssstt to o th tchcl s o ost our
lo tr, sur to h t clr whr ou wt lks to o our st,
tht th w st rsss ou h ro work. it s lso ortt tht ou
h r rocss t-scl wth th. m lo trs wll to
ost swtl to sur tht th r tl tocl. your 'tor' wll to
l to sur tht th r l to o ths sl o our hl. Th wll lso
to chck tht ll lks o our ost work rorl, , cssr, r-t th
ost to x rok os. Ths shoul h s soo s th ost s ulsh. it looks
slo urossol to h tos rok lks o lo.
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SOmE USEFUL FORmATS FOR bLOG pOSTS
Hr r ur o rt ts o lo osts tht ht hl ou to thk o soth to lo out:
S adv s: quck t or u to soth c r usul to
our rrs: ou h sclst kowl tht th o’t, th stl
récs o toc whch wll hl to t th strt o th ro to lhtt. For
xl, Sth go's ac or rl stt ts (qut ow!).
t v, ns, anyngs: Lsts o ths k or rll stro osts
c hl structur our thouhts hurr. Thk “ ost ortt ths
wh. . .” or “s ths out . . . ” or “t ws to t . . .”. - or xl, th
hul succssul To T mstks W ds.
Usu ns: i ou wst or ws stor ou thk s trst, o’t
r to sl ost ths wth stc or two out wh ou lk t. So
futl los rt lks o rulr ss too, (or xl, th gur's
pda nwsuckt ).
rund-u: atr us ws t c trst xrcs to lk to w
o th jourlsts lors who h tk rt ls o th s stor.
onns: you o't h to rt to us oo o our lo. i ou r wrt
corort lo, t ttr to rs qustos th to k outsok
ssrtos. Ths lso cour rrs to cot.
Howr, ou h t to host to sk rsol cct o
our lo, ou l r strol out rtculr ssu, ll s, s wht
ou thk. Just k tht th or oot our lo, th or lkl t
s tht our rrs wll sr. you to rr to hl crtcs
t our cots scto. do’t l r o ths – lo s’t trul l utl
thr’s oo rut ts cots scto.
a rsosl lor wll lws chck thr sourcs. Rr tht th lw –
sc oo rs – rqur ou ot to ll or o ls. you c r
th bbC's u to o ll hr.
S: dst th thouss o ws sourcs th worl, t’s ot ossl to
co cross stor o o ls hs s. i ou thk t ht scoo, ost t.
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blog etiquette
Andng and dng usd ss
do’t lt or osts wthout k t clr whr th chs r. Ths
ks t lss cous or ol who r orl ost thr ws
rr or clck throuh to our lo. grll th st w to rk chs
s to “UpdaTed” or “amended” ol t th h o th ost th to
ch th ot o txt ou wt to ro to strk-throuh. a w txt ol or
tr “ut” hr.
Nv g n ang
Rr tht th our lo s ctl o th rt rcor o oth ou
our co . e ou wr to lt ost t coul stll sl th
“gool cch” or soo ls's lo rr. i ou'r usur out th wso
o ulsh soth, ru t soo ou trust or co ck to t ltr.
Aays n yu susnot ol s t olt to ot th lo or ws sourc ou t stor ro, t crss
our “coctss” th cout o trst rou sujct.
HANDS-OFF vERSUS HANDS-ON
as w s o, t’s o o th sc ruls o lo tht ou to ctull
wrt our lo trs oursl.
Howr, t rctcl or ou to th roucto t o our
lo – rhs ou’r o th ro lot, or just ot r trst th hscl
rocss o tt our wors o to th scr! i whch cs, us r orcollu to ct s our 'lo tor' ht ssl roch.
Rr, our lo tor s ot o to wrt our lo osts or ou. but, th
wll l to ost th txt ou wrt to our lo, cturs, llustrtos lks
to rlt urthr r, chck our sll rhs or c o
tocs or ou to lo out.
i ou o us lo tor, ou shoul lt our rrs kow – scll rw
thr ttto to th ct tht rsoss to our los ro th wll lost
crtl s our lo tor s wll s ou. it’s just oo rs to
ckowl th w our lo wrt works.
TO mODERATE OR NOT TO mODERATE
Oo out whthr ou shoul ort our rrs' cots rs wll.
Thr r thos who l tht socl sc lk lo, th os – tht
ro o sch s rout. For othrs, scll thos who r ulsh
'corort lo', or who rrst th ws o orsto or o rou o
ol, orto s sstl rt o lo.
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reasons Why you need to thinK about hoW you Will manage
Comments on your blog:
a lo s oth wthout th cots, ws, sustos ck o ts
rrs.
Just s crt s th ct tht ot ro th worl wll r wth our ws,
whtr th r, so lo lws ls o th osslt tht ou wll
t ck strol sr wth wht ou’ h to s. it’s lso ossl tht
soo ht wt to us our lo to cot ro ct o “rtul rt” –
l os, us or l osscl ss. Or sll or root
soth wthout our rsso.
i ou o’t h so or o orto o our lo, ll such sss wll
ulsh rctl to our lo wthout ou (or our lo tor) s th rst.
it’s r s to ro uwt sss ro lo’s cot str – ut
ou l tht ou or our orsto’s rutto ht uwt
cots ulsh (howr rf) o our lo, th ou shoul srousl
cosr so or o orto.
you shoul wr tht, or th uross o ll lw, lo or othr w s
or o ulcto. as wth othr ulshrs, ou hl lll ll or th
cott ou ulsh, whthr or ot ou wrot t.
diFFerent Forms oF moderation
morto tsl c r. you coul ot or th sc uctolt o sst tht
rso who ls cot ust sul ou wth thr l rss
or thr cot c ulsh. Ths c ouh to tr sch
krs. Howr, t’s sl ouh to crt oous l rss, so t’s
hrl ool-roo.
a or ct, ut t-cosu, orto rocss ols sss
stor, uulsh, quu wt or ou or our lo tor to ulsh or rjct
th s ou s t. Ths surs tht oth rs our cots scto tht
hs’t rst ro ou. Th oto o “ lo ortor” c s
ut. but th rlt s tht th ost oulr los h o or th w
ts o cots ch , th st jort o ths c ulsh ut
wth sl clck.
explain What is aCCeptable on your blog and What isn’t
Sc our lo s two-w corsto, th oortut to r th ck ro
our rrs orto quu c ct w o urst how
th corsto s o rso rtur to th ck ou’ h.
i ou o ot or orto – or ou o’t – ou shoul our rrs
thorouh urst o wht k o cots ou wll cctl, wht
ks o cots r ll to o uulsh, t or ro th r
sutt to our lo. a sc “co o couct” or our lo wll work r wll
ou r ort corort rot.
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WHIcH bLOGGING pLATFORm SHOULD YOU USE?
Thr r so ortt ssus to thk throuh wh choos lo ltor:
Shoul ou us r lo, or host our ow lo o our ow o?•
Wht r th ros cos o ch lo ltor?•
Whch shoul ou us?•
Shoul ou strt out o r lo ltor ur ltr?•
Wht ollows s ttt to fsh out so o th ctors w lors ht lk to
cosr c o lo ltor. it s or Cross’s ow xrcs
o lo, s o lss o th looshr tht tks to ccout
ortt rsourcs.
taKe your time and thinK things through.
Thr r cot lo ltors o th rkt. Whl ou c ch
our lo ltor t ltr t ( o th or ws to ort xort our
cott) thr r usull so costs ssoct wth such trsrs. also, ch
ro r host lo src to sl-host o s ch our o,
whch hs lctos o srch trc.
you to sk oursl w k qustos to hl ou k th cso.
wa a yu ggng gas? - prol th ost ortt th to o
wh strt th rocss o choos lo ltor s to cosr our srtos
or our lo.
wa's yu udg? – you c lo or r, ut ou ht wt to or
turs. drt lo ltors or rt lls o src. So,
lk blor.co Worprss.co, or th ltor or r wll host our
lo. but ou wt or fxlt (sc, cotrol o our w rss, rossol
turs) ou'll to lttl or – tcll o or th w ous
oth.
h '' a yu? - How uch tcholocl kowl s ll to ou
our t? O o th rt ths out lo s tht thr s worul
h o coul kowl ll to ou orus ct to hl
ol t th ost out o thr chos ltors. i ou' ot th t, th xrts
s thr or ou to rw o – ou h't, k t sl.
wa g as a s usng? – Wh t cos to choos
ltor, tk look t wht our rs cottors r us.
Hr's rou u o th k lo hosts sotwr ltors, rr
lhtcll:
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bLOGGER
blor s r, host lo tool. it’s o o th olst lo srcs rou
to hs llos o usrs.
+ ps:
Fst st-u•
Sl•
Fr•
irss rr o turs•
attrct tlt "sks" to choos ro•
Th auolor src. b ror th auolor ur to •
ho, usrs c ut uo rcors o thr lo sl cll th ur
rcor thsls. at th t o wrt, ths src ws uqu o
lo sotwr cks
allows usrs to us FTp (l trsr rotocol) to trsr ls rt or thr•
lo to thr ow w st. Us tothr wth custozto o th blor
tlt, ths uusul uctolt s tht rrs r rls tht
wst s us blor
mks t ossl to h rsol o , rthr th th rc•
blor URL 'XXXX.losot.co'
- cns:
Th st hol blor’s ltor s th lck o ost ctorsto.
you to kow HTmL to k custo chs to th tlts ro.
Ulk so o th or colx host srcs, blor os’t k
custosto s.
vr w rossol lors stck wth blor or r lo, th strt thr.
bcus t s so sl, rhs cus t s r, ost rossol lors
choos to us lo sotwr tht hs or 'rst'. Howr, t s l tool
to us wh rst , scll or ru tst lo or coul o wks
or ot srous t or o to t.
bLOGWARE
blowr s host lo ltor tht c cult to custos, or
xrc HTmL usr. Howr, t lso ros r ur o otos wth th
strto trc to lt ou st u louts stls wthout tt to th
tlts.
purchs blowr lo s rt to ost othr cks; ou ust u
blowr throuh rsllr, so rcs cks wll r. Lk blor, blowr
lts ou ulo ls FTp to th srr whr our lo s host. i ou’r look
to crt wst tht hs w o-lo s, ths s scll hlul.
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mOvAbLE TYpE
mol T, sl-host ltor crt Sx art, s o o th st kow lo
sotwr tools. Ths sst s owrul, ut ot sl to stll or us.
+ ps
as lo tool lo, mol T hs rl r tur ou ht wt,
cotus to or:
m o ts usrs r hhl tchcl, h crt tol• lu-s tht c
to th str stllto
mol T rctl ouc tht t hs o r/o-sourc, rlcs ts co•
ur th gpL r lcc
Th lcc ttls ou to suort scouts o utur urs•
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Th ost coo colt cocrs th to rul our lo whr ou•
k ch to tlt, courto stt, or w ctor
For th o-tchcll cl, stllto o ths sotwr c qut chll.•
you shoul ot ttt t ll ou r’t lr coortl wth ulo owlo ls to w srr. Thr r srl w hosts tht or mol T
stllto s rt o thr ck o srcs
TYpEpAD
T s host lo ltor. its rc sch turs r to
thr lls:
1. bsc
2. plus
3. pro
ds custosto s xtrl lt t th bsc ll, ol ull ccssl t th
pro ll. i ou wt to ru rou lo, or rt usrs rt lls o ccss, ou
ust o wth th pro ccout.
at ll ccout lls, T hs ult- tur cll Tlsts tht llows ou to ul
lsts tht ssoct ch t wth URL. Ths lsts c sl to th lt- or rht-
h colu o our lo – o to touch th tlts – whch s rtculrl usul or
show our currt r lst, lks to othr sts (loroll), or lks to w stors.
T s oo oto or usrs who wt to t strt quckl ut stll wt ll th or
c turs. Custosto s ossl, ut colct, so t’s lso oo oto or
thos who just wt lo tht works wthout uss too uch or how t looks. Howr,
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lout otos wthout h to l out wth th tlts.
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WORDpRESS
Worprss rst luch 2003 hs row to th lrst lo tool th worl,
us o hurs o thouss o sts s ts o llos o ol r .
it's ll r ro www.worrss.or s sotwr or sl-host los, or ro www.
worrss.co s r, host ck.
+ ps
you c sttc s. Ths llows cott s to crt outs•
th orl lo chroolo - st w ro sl lo t sotwr
towrs co ull cott t sst
a sl tlt/th sst, whch llows usrs to sl ctt ctt “sks”•
or thr sts
Worprss s qu wth ult tlt ('Kurck') s • mchl Hl.
Strhtorwr t ulo, st ost, rll uto-s (h•
wh ou los our trt cocto o th o – rol lso tckl wtur cll grs )
a w wk-lk 'rso hstor' tur, tht llows ou to trck chs to •
rstor rous rsos rqur
es us o wts • RSS s, to o strs o cott rou our st llows
othrs to suscr to our cott sl
a oo sst or ctors ts•
es otcto o uts•
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you’r rsosl or l wth s•
Lt custosto o ths (thouh or r )•
you c’t hck th co h our lo•
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How to strt lo -ook ro Cross ut 01.05.09
USEFUL TOOLS TO AID YOUR bLOGGING
bLOG READERSit s ortt to ul u stro r lst o los ws sourcs. Th stst w
to o ths s wth lo rr (sots cll ws rr), whch s tool tht llows
ou to suscr to ors RSS s – whthr th'r ro lo, ws sourc or
whr ls.
poulr rto tools r gool, nts blols. you c us th ltst
rso o mcrosot Outlook, whch llows ou to r osts wh ou'r ot coct to
th w.
gool Rr s r oulr, hs hhl cot ol rso. Wh ou r
us th rowsr o our ol c tr th rss. Th ol rso wll sl
th stors th orr o th ost rctl rc. as ou tht o trst
or our lo or tht ou wt to s or utur rrc ou c clck th “a Str” lk.
Wh ou rtur to our gool Rr skto rso ou’ll l to s ths our
“Strr its” olr.
WEb bROWSERS
mk sur ou h thr th ltst rso o mcrosot Wows exlorr, Frox or
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Tchort s lo srch – s w o los
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Wh ou usul-look lo, ou c w tht lo’s rol
o Tchort to out how othr los lks to t. Ths s
us to th lo sur o ts “uthort” th looshr.
Oc our lo s l, t's r sl to rstr t wth Tchort. K o Tchort
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you c lso crt “Wtchlsts” o Tchort, s o toc, wst rss or “t”
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acto: Rstr or Tchort ccout.
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ONLINE bOOkmARkING
Dus.
Th rr ol ookrk src. at ts slst, t c
rlc ro uo our “ourts” olr our rowsr -
ut or th ths, t c lso hl ou shr our s wth othr
ol, scor wht othrs h ou.
you’ll to rstr to t dlcous ccout.
Oc ou h dlcous ccout ou c owlo -o
or our Frox rowsr (or or exlorr ) whch wll k t s to
us wth th sl clck o utto.
acto: Rstr or dlcous ccout.
///Technology: ensure This siTe is noT blocked by The Firewall///
wda
it hrl s troucto, ut Wk s tstcll usul
s rsrch rrc tool or lors.
Th jo o hrlk s tht ou c sl hl our rrs
out or out crt s trs wthout h to thr
u-ow or or-colct our lo osts. For trs(rtculrl thos tht r tchcl or w) Wk hs th st
ost ccssl xlto.
///Technology: ensure This siTe is noT blocked by The Firewall///
onN
mcrosot’s Onot s r usul tool or lo: t lts ou cut
st txt ro wsts wll utotcll t wth
URL. Ths s h wh ou wt to cl txt ro los ws
sts tht ou woul lk to lo out ltr.
Onot s lso usul or ctur s to st to our lo
osts. To o ths, rss th Wows k th 'S' k tothr,
th slct th rt o th scr ou wt to srt th txt.
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How to strt lo -ook ro Cross ut 01.05.09
TAGS
it's oo rctc to us ts – wors tht scr th sujcts ou'r lo out. Th
hl our lo osts to ou quckl othr lors srch s.
Two or thr ts r ost r usull ouh – thk out how ou woul ctors wht
ou' wrtt out, th cosstt out t osts o cotu toc or
th th s w so rrs c ollow our thouhts sl.
at th t o wrt ll th uzz th worl o socl ss
to out Twttr. W wo’t o to tl hr out how to us
Twttr - tht srs ook o ts ow - ut suc to s tht
t rol Twttr s r usul th to o s rt o
our lo.
Frst u, crt Twttr rol ollow ol ou’r trst (scll lors
ou’r r) c hl trst ths to lo out. m ol lso ost lks to
thr w lo osts s wll, thouh so thk ou shoul’t o ths too ot s t strts to
look lk s. you ht thk o Twttr s rt lc to ost lks or short thouhts tht
ou o’t h t to tur to lo osts.
FAcEbOOk, LINkEDIN AND OTHER SOcIAL NETWORkS
i ou lo to socl tworks, ou ht lk to st u utotc to th
ro our lo. it’s ot r sl to o - or stc, s u or th Worrss
lcto Fcook or th Worrss / bloLk (or T) lctos our lo s
o thos ltors Lki. Oc ou’ st ths u, hls ro our lo osts wll
ulsh o our rol sl to rs cotcts.
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How to strt lo -ook ro Cross ut 01.05.09
REcOmmENDED READING
Th ollow xtrcts r ro coul o usul rtcls out lo:
aad manj: h bg
w ag Sa’s ngy d as s sund adv n
ggng, nudng:
“do't worr our osts suck lttl. Ulss ou'r Jr golr, our rst lo
ost s ulkl to rct. i, lot o our osts r't o to s rt s
th coul ou st hours o th— tht's OK. Flx Slo, who
wrts portolo's xcllt c lo mrkt mors, uts t ths w: "Qutt s
or ortt th qult. do't scr o wro, or lt; ou h
uch lss o wht our rrs r o to lk th ou ossl .
So ju rht , ut oursl out thr."
nrl r lor i sok to r wth ths stt. i ou'r tr to
uc, ou c't or to worr or r stc s t wr ... s, i ws
o to s 15 uts thk o hlrous l shtul sl thr,
ut, t, i' lo o to o o.
“Wrt csull ut clrl. Ths o fows ro th lst two—th st w to stck to
lo schul s to wrt quckl, oo w to wrt quckl s to wrt s
ou'r tlk to r. mrc ar, th oltcl-ws t th atltc,
tol , "i' ou tht i t to wrt th w i sk. Short, stccto stcs,
lots o rthtcls. Tht os ursts, ut t's uqul ow oc, i thk
t hls to ul cocto wth th rr."
also rr tht our rrs wt ou to t to th ot. "b clr, ot crtc,"
Slo ss. "blo rrs h thr th t or th clto to r tw
th ls; los r't ltrtur.”
S Gdn: h g a yu g
S's u s nans 50 s n ggng:
"m r Fr, tlt lor, sk or c th othr . Hr's
rtl swr, wth w olos to Swt:
1 Us lsts.
2 b tocl... wrt osts tht to r rht ow.
3 Lr ouh to co th xrt our l.
4 brk ws...
...55 do't or.
56 Wrt stu tht ol wt to r shr."
(Sth go, Ju 03, 2006)
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How to strt lo -ook ro Cross ut 01.05.09
panng.: h t bg l o ma
raj's u s nans u ns, and xands n a.
"O mlk o gO... s or h s crt to hs sourcs. as ro
hs hot scoos, h's th rr lor tht c tk th lowl 'sur' ost
trsor t to soth worth r..."
Hr r w ts or ou to lo lk Omlk (just stto, l to cot/
sr):
Kow our toc, our toc...•
prst rt wots...•
O cours, to ctull owr lo, ou oo tools. Hr r w:
a oo w rowsr...•
a oo lo tor...•
F suscrtos...•
alt to wrt...•
( Rj dsh, Jur 28, 2007)
And Suvan’s ssay n ggng n t Aan agazn:
wy i bg s an nsana n ass
ggng as a . A u sa qus:
“it ws oous ro th strt tht t ws rolutor. er wrtr sc th rt
rss hs lo or s to ulsh hsl rch—sttl— rr o
erth....
“you c’t h lor’s lock. you h to xrss oursl ow, whl our
otos rol, whl our tr frs, whl our huor lsts. you c tr to h
oursl ro rl scrut, th xosur t s, ut t’s hr. a tht’s wht
ks lo s or st out: t s rch rsolt....
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How to strt lo -ook ro Cross ut 01.05.09
AbOUT THE AUTHORS
a mf
Vc p,
c &
C
ato hs t tht hs
lo ot rochs to
rkt couctos ol,
clu th ntwork Ss m
tool, whch llows lsts o th
t to ul sul rrsttos o how rs r coct to socl
tworks othr wsts ol. Th t hs lso lo th Socl Scs
Frwork, ustr l roch or lr orstos wth ol
tworks.
pror to jo Cross UK (th Srworks) to stlsh ts Cott & m
so 2006, ato work corort r couctos or or
c, ost rctl s rctor th bll pottr grou, ts tcholo
sclst r, Hrr.
H s rulr ulc skr o ssus rou socl rkt,
wrts o hs rsol lo O (ms, Fs, Corstos) Cross’s lo
Coct.
t h c c C Ts hs t o jourlsts cowrtrs who rouc usr-ctrc, rr
rst cott o hl o Cross’s clts. Ths t ow los o hl o r
o cos clu mORe TH>n Toot gb.
pror to work t Cross sh l th Ho Oc’s trl torl t (
ot th prt Scrtr o th Ho Oc lo), ht crtoo cht
sl cll doo (o o th UK’s rst socl tworks – ow uct!) ur th
lt 1990s ws rt o th orl or torl t t Tlrh.co.uk.
bor tht sh ws ol-school rkt rsrchr t bmRb itrtol.
Sh los (r) rsol cct t Ts’s blo Twttrs coulsl s
@tsshto.
m n c Cmtt hs sso or ll ths Socl m ur hs t t Cross hs
work o cs or clts such s emi, mrks & Scr, aros & Toot.
pror to jo Cross UK (th Srworks), mtthw work s rkt
r or ot succssul usc owlo st. H ws lso rulrl
souht out or rlc cosultc t urous cos wth th trttsctor.
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How to strt lo -ook ro Cross ut 01.05.09
AbOUT IcROSSING
C w- k c w c c c. rk F
rc c sc Wv r
c seo,
c w vc
c wk k v
k c c’
v.
Cross’s roch s s o th l tht our ttto hs st r. W
ow l coct tworks o xrcs orto tht w us to kll our csos. bussss tht urst ths sht - tht to l
lu thos tworks - wll succ. Ths r wht w cll 'coct rs'.
bs o ths outos, Cross ls turl srch, srch, socl
, cott, sl rts, usr xrc, w lot, ltcs
& sht to ul coct ol rkt strts or rs tht sk to
r trul or thr custors’ ol jours s.
W r t o 550 ol cross 12 ocs th US euro. i th UK w
lo 97 st Loo brhto clts clu Chl 4, Lx/ax,
mORe TH>n, Toot, HboS, porsch, Corhll drct, Chfhts, Kcr, Ls,
vr atltc, Trloct, STa Trl, or.
F out or t www.cross.co.uk, our lo coct.cross.co.uk, cotct us
o +44 (0)1273 827 700 or l [email protected]
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How to strt lo -ook ro Cross ut 01.05.09
cREATIvE cOmmONS cOpYRIGHT
pls l r to co, shr rrc ths -ook. all
w sk s tht ou ckowl Cross s th sourc
lk to ://www.C.c/k wh ct th
ulcto.
Ths work s lcs ur th Crt Coos attruto-Shr alk 3.0
Lcs.
To w co o ths lcs, st
htt://crtcoos.or/lcss/-s/3.0/ or s lttr to Crt
Coos, 543 Howr Strt, 5th Floor, S Frcsco, Clor, 94105, USa.