how to start a studio in berlin
Post on 19-Oct-2014
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DESCRIPTION
Due to popular request, the slides of my presentation at Up Front, March 8th. The slides were only a small part of te presentation so it's probably not worth looking at unless you were there.TRANSCRIPT
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HELLO.I’M FLORIS DEKKER
Monday, March 14, 2011
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• WE STARTED 1,5 YEARS AGO
• WE BARELY KNEW ANYONE IN BERLIN
• WE WERE 21, 23 AND 24 WHEN WE STARTED
• WE ARE PROFITABLE
SOMETHING ABOUT US
Monday, March 14, 2011
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• RAMMSTEIN
• ETSY
• RED CROSS
• DUTCH GOVERNMENT
• PALOMAR5
WE WORKED FOR:• KIDS RIGHTS
• APASSIONATA
• BRIGHT MAGAZINE
• SCHINDLER PARENT
• AND MANY MORE...
Monday, March 14, 2011
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LET’S GET STARTED.
Monday, March 14, 2011
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THESE ARE OUR LEARNINGS.
Monday, March 14, 2011
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WHEN YOU’RE IN A PLANE, MAKE SURE THE PILOT IS THE PERSON FLYING IT.
Monday, March 14, 2011
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• A MULTIDISCIPLINARY TEAM
• A NOTARY
• AN ACCOUNTANT
• AN OFFICE
• HARDWARE
THE INGREDIENTS
Monday, March 14, 2011
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GETTING STARTED...
...JUST DO IT ©
Monday, March 14, 2011
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• HAVE STRICT HOURLY/DAILY RATES
• ONLY WORK WITH PEOPLE BETTER THEN US (THIS ALSO GOES FOR CLIENTS IF POSSIBLE)
• HAVE A MINIMUM PROJECT SIZE
• ALWAYS PAY OTHERS / DON’T WORK FOR FREE
• BE HONEST
HOUSE RULES
Monday, March 14, 2011
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• GET OUT THERE
• GIVE A LOT OF TALKS
• DO A LOT OF BLOGGING
• PUT EFFORT IN MEDIA ATTENTION
• GET NICE BUSINESS CARDS
• WHATEVER HELPS...
AMPLIFY YOUR PRESENCE
Monday, March 14, 2011
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GET A LOT OF DIFFERENT KIND OF CLIENTS.
Monday, March 14, 2011
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DO YOUR OWN PROJECTS AND DO THEM WELL.
Monday, March 14, 2011
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• COGNITIVE CITIES CONFERENCE
• CITY CRAWLERS
• LITTLE BIG DETAILS
• FAIL CONFERENCE
• AND MANY SMALL ONES.
SOME OF OUR PROJECTS:
Monday, March 14, 2011
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BE A NAYSAYER.
Monday, March 14, 2011
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IF YOU DON’T KNOW WHAT TO CHARGE FOR IT YOU PROBABLY DON’T KNOW HOW TO DO IT.
Monday, March 14, 2011
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YOU’RE PROVIDING A SERVICE, NOT A PRODUCT.
ACT LIKE IT.
Monday, March 14, 2011
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BE A SPECIALIST.
Monday, March 14, 2011
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DON’T SELL PIXELS.
Monday, March 14, 2011
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HAVE A BRAND AND TREAT IT LIKE ONE, BUT BE INDIVIDUALS.
Monday, March 14, 2011
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PORTFOLIO ???
Monday, March 14, 2011
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BE YOUR OWN EMPLOYEE.
Monday, March 14, 2011
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DON’T REINVENT THE WHEEL, BUT ASK OTHERS HOW THE WHEEL WAS INVENTED.
Monday, March 14, 2011
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GIVE, AND YOU SHALL RECEIVE.
Monday, March 14, 2011
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MEETINGS DON’T HAVE TO BE A BAD THING.
Monday, March 14, 2011
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HAVE PLAY TIME TOGETHER.
Monday, March 14, 2011
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HAVE GOOD OFFICE SECURITY.
Monday, March 14, 2011
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THERE’S GOOD NEWS TOO!
WHICH WILL BE ANNOUNCED IN APRIL...
Monday, March 14, 2011