how to start a hedge fund in the us 2016 - fund ......preparing and adjusting to legal changes...

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FEATURING Anchin, Block & Anchin // Bloomberg // BNP Paribas // Gar Wood Securities // Grassi & Co. // Interactive Brokers // Opus Fund Services // Sadis & Goldberg // US Bancorp Fund Services // WithumSmith+Brown LEGAL FRAMEWORK Preparing and adjusting to legal changes CAPITAL RAISING Attracting sophisticated investors TRANSPARENCY Meeting the infrastructural requirements HOW TO START A HEDGE FUND IN THE US 2016

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Page 1: HOW TO START A HEDGE FUND IN THE US 2016 - Fund ......Preparing and adjusting to legal changes CAPITAL RAISING Attracting sophisticated investors TRANSPARENCY Meeting the infrastructural

FEATURING Anchin, Block & Anchin // Bloomberg // BNP Paribas // Gar Wood Securities // Grassi & Co. // Interactive Brokers // Opus Fund Services // Sadis & Goldberg // US Bancorp Fund Services // WithumSmith+Brown

LEGAL FRAMEWORK Preparing and adjusting to legal changes

CAPITAL RAISING Attracting sophisticated investors

TRANSPARENCY Meeting the infrastructural requirements

HOW TO START A HEDGE FUND IN THE US 2016

Page 2: HOW TO START A HEDGE FUND IN THE US 2016 - Fund ......Preparing and adjusting to legal changes CAPITAL RAISING Attracting sophisticated investors TRANSPARENCY Meeting the infrastructural

Forward thinking is the first step

We’re committed to providing smart,

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to private equity, we are experienced with virtually

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Administration and accounting

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For more information about our comprehensive suite of services for alternative funds, exchange-traded funds and mutual funds, call 800.300.3863 or visit usbfs.com.

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H F M W E E K . CO M 3

Published by Pageant Media Ltd LONDONThird Floor, Thavies Inn House, 3-4 Holborn Circus, London, EC1N 2HAT +44 (0) 20 7832 6500 NEW YORK 200 Park Avenue South Suite 1603, NY 10003T +1 646 891 2110

he importance of possessing an all-encompassing knowledge of the hedge fund industry has always been of the upmost significance for managers, especially in the US.

A stream of new regulation and a steadily transforming legal framework have created a financial landscape which

requires a thorough insight to progress in. There is often the perception that starting a hedge fund in the US

is an easy way to considerable wealth.But an abundance of hidden risks are continuously overlooked in

the early stages of a launch and can ultimately, and often do, lead to the downfall of the fund.

In the latest HFMWeek’s How to start a hedge fund in the US 2016 report, we speak to market-leading figures including audit partners, fund administrators and global heads of international financial corporations.

These experts discuss the essential steps in how to launch a fund, and more importantly, how to help it prosper.

This report aims to provide a must-read guide for any individual within the industry, from emerging managers to the most established fund senior figures, HFMWeek’s How to start a hedge fund in the US 2016 report offers unrivalled information in a notoriously ever-evolving marketplace.

Tom SimpsonReport editor

T

REPORT EDITOR Tom Simpson T: +44 (0) 20 7832 6535 [email protected] HFMWEEK HEAD OF CONTENT Paul McMillan T: +1 646 891 2118 [email protected] HEAD OF PRODUCTION Claudia Honerjager SUB-EDITORS Luke Tuchscherer, Mary Cooch, Alice Burton, Charlotte Romeyer ASSOCIATE PUBLISHER Lucy Churchill T: +44 (0) 20 7832 6615 [email protected] HEAD OF BUSINESS DEVELOPMENT AMERICAS Tara Nolan +1 (646) 891 2114, [email protected] PUBLISHING ACCOUNT MANAGERS Alex Roper T: +44 (0) 20 7832 6594 [email protected]; David Butroid +44 (0)207 832 6613 [email protected]; Alexandra Bethanis T +44 (0) 20 7832 6618 [email protected] THE MEMBERSHIP TEAM +44 (0) 20 7832 6511 [email protected] CIRCULATION MANAGER Fay Muddle T: +44 (0) 20 7832 6524 [email protected] CEO Charlie Kerr

HFMWeek is published weekly by Pageant Media Ltd ISSN 1748-5894 Printed by The Manson Group © 2016 all rights reserved. No part of this publication may be reproduced or used without the prior permission from the publisher

I N T R O D U C T I O NH O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6

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4 H F M W E E K . CO M

H O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6 C O N T E N T S

LEGAL

WHAT YOU NEED TO KNOW ABOUT THE US HEDGE FUND INDUSTRYRonald Honka, audit partner at Grassi & Co, examines why starting a hedge fund in the US isn’t as straightforward as first envisaged and highlights the hidden risks which are too often overlooked

FUND MANAGEMENT

ESSENTIAL HEDGE FUND GUIDANCEJorge Hendrickson, head of sales and marketing at Opus Fund Services, provides a step-by-step guide to starting a hedge fund in the US

FUND MANAGEMENT

AN EMERGING MANAGER’S GUIDEFrank Magnani and William Katts, of Interactive Brokers, highlight what areas an emerging manager needs to address in order to succeed in the hedge fund industry

FUND SERVICES

BEHIND THE SUCCESS Christine Waldron, global head of US Bancorp Fund Services’ alternative investment solutions division, explores the importance of creative services in the US hedge fund sector

FUND MANAGEMENT

SUCCESSFULLY LAUNCHING A PRIVATE INVESTMENT FUNDRon Geffner and Daniel Viola, of Sadis & Goldberg, speak to HFMWeek about how to effectively structure a private investment fund

FUND SERVICES

HEDGE START-UP ESSENTIALSAndrew Dougherty, North American head of alternative and institutional solutions for BNP Paribas, discusses the major changes that the hedge fund industry has seen over the past decade and advises on the essential points to consider when starting a hedge fund in the US

FUND SERVICES

HELP YOUR HEDGE FUND FLOURISH Anchin, Block & Anchin LLP’s Jeffrey Rosenthal, CPA, CGMA and partner-in-charge of financial services practice, speaks to HFMWeek about the developing challenges facing emerging hedge fund managers

FUND MANAGEMENT

HEDGE FUND FIRST STEPSJoseph Cassano, audit senior manager at WithumSmith+Brown, discusses the initial steps and key considerations of starting a hedge fund

FUND SERVICES

SOLUTIONS FOR AND BEYOND THE START-UP STAGEPalak Patel, global head of product development for Bloomberg’s Asset and Investment Manager (AIM), talks to HFMWeek about how choosing the right service providers can help fund managers meet challenges through different stages of their fund’s growth

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New hedge funds face some of their toughest challenges as they ramp up strategy, execution and technology all at the same time. Bloomberg Asset and Investment Manager (AIM) offers a complete order and execution management system (OEMS) designed to help startup funds launch quickly and seamlessly.

Combining professional-grade technology with a fully managed and hosted infrastructure, and backed by a global service and support team, AIM allows new funds to simplify investment operations, reduce operational risk and minimize both upfront infrastructure costs and long-term overhead. A solid foundation for today. Scalability and flexibility for tomorriow. AIM gives you the best of both.

Learn how we can help your fund at [email protected]

bloomberglp.com/hedgefunds

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6 H F M W E E K . CO M

H O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6

RONALD HONKA, AUDIT PARTNER AT GRASSI & CO, EXAMINES WHY STARTING A HEDGE FUND IN THE US ISN’T AS STRAIGHTFORWARD AS FIRST ENVISAGED AND HIGHLIGHTS THE HIDDEN RISKS WHICH ARE TOO OFTEN OVERLOOKED

WHAT YOU NEED TO KNOW ABOUT THE US HEDGE FUND

INDUSTRY

Ronald Honka CPA is an audit partner in the financial services practice at Grassi & Co. He has more than 24 years of diversified experience in audit, consulting, special projects and due diligence across a variety of industries. Ron has over 15 years’ experience specialising in the asset management/alternative investments industry.

Starting a hedge fund in the United States may sound like an easy way to substantial wealth, but the process will prove to be challenging. Th e emerging manager must have an entre-preneurial mindset and think like a business owner, not solely as a portfolio manager.

Initially, a signifi cant amount of time will be spent man-aging overhead, human resources and marketing (capital raising); as well as IT and network infrastructure. Federal and state securities laws will present additional challenges to an emerging manager not prepared for the regulatory process. Managers must be aware that hedge funds and their advisors are governed by the Securities Act of 1933 (the Securities Act), the Securities Exchange Act of 1934 (the Exchange Act), the Investment Advisers Act of 1940 and the Investment Company Act of 1940 (the Investment Company Act).

CAPITAL RAISINGRaising capital is highly competitive and managers looking to att ract sophisticated investors must be able to prove that their strategy has historically been successful under diff er-ing market conditions and require the emerging manager has an appropriate mix of experience and business savvy. Family and friends typically tend to be the fi rst choice for capital for emerging managers and, due to their rela-tionship with the manager, may not require an extensive proven track record. Once a track record is established (spanning multiple years) capital raising activities begin to focus on fund-of-funds, family offi ces and high-net-worth individuals. Introductions to these investors can be facili-tated through capital introduction groups. Managers may also obtain early stage capital from seed investors, who may provide support services, in exchange for a share of management and performance fees and possibly an own-ership stake in both the management company and general partner entity. Ultimately, managers will want to att ract institutional investors. Managers interested in obtaining institutional assets must, in the early stages of the fund’s existence, develop the necessary infrastructure. Healthy returns, without the proper infrastructure, will not be suf-fi cient to win institutional investors. Characteristics of a proper infrastructure include; vigorous compliance func-tion, well-established management team, transparency, ex-cellent service providers and a thorough risk management programme.

MANAGER COMPENSATION Due to the competitive nature of capital raising, the tradi-tional 2% and 20% compensation model for managers has been subject to intense scrutiny, managers must be willing to negotiate management and performance fee arrange-ments for long-term capital commitments. It’s not unusual for managers to accept signifi cantly lower management fees, include performance hurdles and adopt lifetime per-formance fee arrangements.

INVESTOR BASE AND FUND STRUCTUREIdentifying the investor base will help in determining the fund structure. Private funds, including hedge funds and private equity funds, are excluded from the defi nition of an investment company and, as such, are not regis-tered under the Investment Company Act. Th e majority of start-up hedge funds in the US are structured under Section 3(c)(1) of the Investment Company Act, which limits the benefi cial ownership to not more than 100 ac-credited investors. Section 3(c)(1) funds must comply with Rule 506 of Regulation D which is considered a safe harbour for the private off ering exemption of Sec-tion 4(2) of the Securities Act. Section 3(c)(1) funds are typically domiciled in the US as the initial investors for emerging managers tends to be friends and family. Other funds may be structured under Section 3(c)(7) of the Investment Company Act which must be owned by qualifi ed purchasers. Section 3(c)(7) fund may have an unlimited number of qualifi ed purchasers, however, most limit the number of investors to 499 to avoid reg-istration under the Exchange Act. Section 3(c)(7) funds are primarily used by funds with institutional investors. Funds that obtain tax-exempt or non-US investors, may consider forming off shore funds structured as master/feeder funds. In addition to the structuring of the fund, the manager will need to decide on the structure of the general partner and management company. Th e structure of these entities, typically set up as pass-through entities, may have self-employment and other tax implications. Additional tax matt ers may apply if the general partner and management company are not separate entities, spe-cifi cally in New York City.

SERVICE PROVIDERS Th e emerging manager must choose a mix of trusted ser-vice providers to help them achieve their goals.

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L E G A L

H F M W E E K . CO M 7

Attorneys – assist in the creation of the: formation docu-ments (documents filed with the government establishing the entities’ existence); operating documents of the man-agement company and general partner (the governing documents providing for the rights of the founders); investment management agreement (the agreement between the fund and the management company defining the services the management company will provide to the fund and the fee the fund will be paid for those services); fund offering documents or pri-vate placement memorandum (provides an overview of management, strategy, fees and risks); limited part-nership agreement (outlines the terms of the fund and the rights of an investor, this is the legal governing document of the fund) and; subscription agreement (describes the steps necessary to invest in the fund, specifies the subscription amounts and outlines the terms in which the investment is being made).

Administrator – serves as the official record-keeper, provides back office accounting such as; trade recon-ciliations, investor allocations, reporting of net asset values, and maintains the general and subsidiary ledg-ers. The administrator will also: process investor sub-scriptions, redemptions, transfers and assignments; maintain investor registers; and prepare monthly investor communications and statements. On an annual basis, the administrator is instrumental in the annual audit and tax re-porting as they prepare financial statements and supporting schedules for both the fund auditor and tax preparer.

Prime broker – provides trading and custodial services to the fund and may provide leverage. Funds of a smaller size may choose to use an introducing broker, who has part-nered with a prime broker, as their fee structures are tai-lored more towards smaller funds.

MANAGERS INTERESTED IN OBTAINING

INSTITUTIONAL ASSETS MUST, IN THE EARLY

STAGES OF THE FUND’S EXISTENCE, DEVELOP

THE NECESSARY INFRASTRUCTURE

Auditor – performs a crucial role in assisting investors to make informed decisions. Through the independent work performed by the auditor, investors place reliance on the

annual financial statements and in some instances, separately reported performance data. Institutional investors will require performance data and annual financial statements be audited by an audit firm rec-ognised for its proficiency in the hedge fund industry.

Tax Advisor – ensures that investor needs are met through advantageous tax structures, timely and ac-curate reporting of K-1s to investors, and helps the manager comply with tax-related issues.

Compliance – A robust compliance function assists the fund manager to traverse the regulatory environ-ment, implement a risk management framework and meet the requirements of regulatory agencies (SEC, CFTC, etc.).

TRANSPARENCYPerhaps the most significant key to success for emerging managers is transparency. Investors will no longer accept great returns with limited informa-tion. Investors want to know not only what is in the

fund, but also what the fund’s risk characteristics are. Pro-viding greater transparency requires the infrastructure to report more data which can become burdensome to new managers as investors tend to place more value on the components of transparency; regulatory reporting, infra-structure, operations and service providers, than manag-ers. Choosing the correct mix of trusted service providers will help increase the fund’s level of transparency, and, the higher the level of transparency provided, the higher the level of credibility – which in turn equates to a higher level of success. 

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H F M W E E K . CO M 9

H O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6 F U N D M A N A G E M E N T

JORGE HENDRICKSON, HEAD OF SALES AND MARKETING AT OPUS FUND SERVICES,PROVIDES A STEP-BY-STEP GUIDE TO STARTING A HEDGE FUND IN THE US

Jorge Hendrickson is head of sales and marketing for Opus Fund Services and is based in the firm’s New York City offices. Prior to joining Opus in February 2013, he worked in prime brokerage sales at Concept Capital Markets (now Cowen Prime Services). Previously, he allocated seed capital and infrastructure services to emerging managers at Bay Head Capital, and held a variety of operational, trading and marketing roles at Intrepid Capital Management and Bridgewater Associates.

Opus Fund Services is a leading global fund administrator with tremendous expertise in the new launch market. We provide clients with extensive support during the launch process and we are passionate about working closely with entrepreneurs. Below

is a guide for navigating the process. Please use our guide as a resource.

Th e team – A strong team of individuals with complemen-tary backgrounds who can collectively run all aspects of the fund businesses (investment and non-investment) is the key to success. Investors want to know that all bases are covered and that every individual is properly equipped in handling their responsibilities. If the launch budget does not support hiring a full team on day one, there may be other ways to build a well-rounded team.

First of all, fi nd an entrepreneurial partner to join the fi rm in the early days. Since the fund cannot aff ord to com-pensate with market salaries, this partner would be off ered equity in the business. A well-rounded COO who has the ability to run the business and handle all non-investment related activities may be a great addition.

Secondly, outsource CFO, COO, CCO and trading roles. Th e outsourcing of these functions is an acceptable business strategy. Th e fund can consider hiring these roles internally when the budget allows for it.

FUND STRUCTUREManagers should work closely with their legal counsel to determine what fund structure makes sense. Much of this will be driven by the investor base. Common fund struc-tures include:

• Domestic standalone – Typically a Delaware LP, this fund allows for investors who are US residents

• Off shore standalone – For non-US and US tax-exempt investors. Cayman and BVI are the most common domiciles

• Mini-master – Two-entity structure. Typically an onshore master fund and off shore feeder

• Master-feeder – Th ree-entity structure. Two feed-er funds (onshore and off shore) investing directly into the master fund. All investments are made at the master fund level. Investors subscribe into the appropriate feeder fund

• Parallel or side-by-side – Two standalone funds (onshore and off shore). Each fund operates inde-pendently and makes their own direct investments

OTHER STRUCTURAL OPTIONS AND TRENDSSeries – At Opus, we are seeing a trend among managers launching Series, in order to provide investors with the ability to customise exposure to certain parts of the over-all fund’s portfolio. For example, a FOF may off er Series A where investor exposure is limited to the fund’s invest-ments into underlying funds ABC and XYZ, but would not be exposed to any other portfolio holdings. Each Series has its own set of investors, investments, fee classes and expenses.Special Purpose Vehicle (SPV) – A standalone entity that is launched specifi cally for one investment, security or series of investments. Multiple investors may invest.Fund of one – A standalone fund that is launched specifi -cally for one investor. Unlike a Separately Managed Ac-count (SMA), the manager retains control of the assets and maintains any custody relationships.

ESSENTIAL HEDGE FUND GUIDANCE

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F U N D M A N A G E M E N T

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H O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6

FUND TERMS Fund documents will outline all fund terms. There is much discussion about what terms are reasonable, mar-ketable and acceptable to the investor community and structuring terms correctly is of utmost importance. Ex-amples of fund terms:Minimum investment is the minimum subscription that will be accepted into the fund. The General Partner (GP) has the discretion to allow investments below the minimum.Subscription/redemption frequency and notice period – these terms should line up with the investment strategy. For a liquid strategy (for example, L/S Equity), monthly subscriptions and redemptions may make sense opera-tionally. Quarterly redemptions with a 30-day or 60-day notice is most common. For a fund running an illiquid in-vestment strategy, an investor may be more open to stricter redemption frequencies.Lockups exist in order to establish a commitment period and to restrict investors on when they can redeem their in-vestment. A one-year lockup is most common but may be longer depending on the investment strategy. Soft lockups allow for redemption but carry a penalty (for example, 3% penalty on the redeemed amount).Management and incentive fees – While 2/20 are still common fees, both have come under scrutiny over recent years as hedge fund performance has struggled. For ex-ample, management fees have come down closer to 1.5%. Management fees are typically paid monthly or quarterly (in arrears or in advance) and incentive fees are crystal-lised annually (accrued monthly). The management fee is paid to the investment manager (IM) and the incentive fee to the GP. Management fees are typically used to pay operating expenses (salaries, rent). Incentive fees are typi-cally re-invested into the fund. Fund fees should keep the investment strategy and investor base in mind.High Water Mark (HWM) – Established to restrict the manager from being paid an incentive fee unless perfor-mance surpasses the previous account high. Hurdles – Incentive fees are paid if performance surpasses a pre-established hurdle or metric, such as a fixed return (5%) or index (S&P500).Capital calls, distributions, additional closings – Private equity managers need to establish and outline the fund workflow and whether there will be capital calls, distribu-tions or additional closings. SELECT CORE SERVICE PROVIDERSFund administration – The fund administrator serves as the fund’s books/records, strikes the NAVs and reports to the fund and investors. NAV frequency is typically monthly basis for hedge funds and quarterly for PE/VC funds. Fund ad-ministrators also provide investor services (on-boarding, AML/KYC), banking services (fund account opening, cash reconciliations, wire pro-cessing), draft GAAP Financials and audit/tax support. Legal – Fund and management company entity formations. Legal drafts all fund and management company documents. If there is a seeder, the oper-ating agreement will reflect accordingly.Audit/tax – Year-end audit and tax prep, including

K-1s. These firms can also provide managers with estate planning and with attestation services – performance veri-fication of historical investment activity.Prime brokerage/custody – Clearing and custody of cash and securities, margin financing, securities lending, trad-ing technology and reporting. Services vary depending on the portfolio and fund needs. Custodians also provide custody/financing services to PE, VC, FOF, Lending and physical asset funds.

SELECT OTHER PROVIDERSThe manager should also focus on selecting other service providers:

• Fund banking – The account opening process for the fund can be driven by the fund administrator. Each fund (master and feeders) will have a bank account that is used for investor activity (subscrip-tions, redemptions) and for paying fund expenses and management fees

• Management company banking – Bank accounts used for non-fund expenses (for example, rent, salaries, IT) and to receive management fees

• Compliance consultant – Compliance manuals, SEC registration, regulatory filings

• IT managed services – Network, hosting, tel-ecoms, disaster recovery, business continuity

• Order management system (OMS) • Portfolio management system (PMS) • Risk reporting• Insurance – E&O, BOP, D&O, liability, cyber-

security, key man, etc.• Professional Employer Organisation (PEO) –

Payroll, 401ks, healthcare, benefits• Office space – Shared office suite, sub-let, manage-

ment company rental• Marketing collateral – pitch book, tear sheet,

website, due diligence questionnaire (DDQ)• Third-party marketing• Staffing/recruiting

MARKETING COLLATERAL AND ASSET RAISINGManagers should develop marketing collateral that clear-ly introduces the fund, its team, strategy, portfolio, risk management process, terms, infrastructure and service

providers. Collateral includes the pitch book, tear sheet, a logo, a website and a DDQ. Manag-ers need to identify, draw up and then execute a sales and marketing plan in order to raise assets in a strategic and methodical way. Appropriate resources and budget should be allocated to sales and marketing.

While the above outline includes details at a high level, individual funds may require very unique and varying levels of support. Each hedge fund launch has its own set of specific circum-stances and timing may vary greatly. Leveraging your partners, industry peers and service provid-ers during the process will help tremendously avoid delaying or timely and costly mistakes. Launching a fund is an exciting time and a huge step into entrepreneurship! At Opus, we are here to help. 

INVESTORS WANT TO KNOW THAT ALL BASES ARE

COVERED AND THAT EVERY INDIVIDUAL IS PROPERLY EQUIPPED IN HANDLING THEIR RESPONSIBILITIES

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withum.com

Withum —Charging the way through the ups and downs of the financial market.

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1 2 H F M W E E K . CO M

H O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6

FRANK MAGNANI AND WILLIAM KATTS, OF INTERACTIVE BROKERS, HIGHLIGHT WHAT AREAS AN EMERGING MANAGER NEEDS TO ADDRESS IN ORDER TO SUCCEED IN THE HEDGE FUND INDUSTRY

AN EMERGING MANAGER’S GUIDE

Frank Magnani is an accomplished sales and marketing executive affiliated with Interactive Brokers. He has helped hedge funds, proprietary trading groups, and advisors to benefit from the firm’s global prime brokerage offering and execution services.

So, you want to be a hedge fund manager? Aft er several successful years as a trader or analyst with a money manager or wire house, you want to venture out on your own to start a hedge fund, so where do you begin?

Well, starting a hedge fund requires focus, skill, and patience in hiring your own staff as well as the appropriate service providers to support your investment strategy. Th ose service providers include a law fi rm that specialises in fund formation as well as ongoing regulatory support. Next, select a prime broker that will provide you with trading technology, global execution and custodian services, reporting, operational sup-port, capital introduction, soft dol-lars, and an aff ordable fee structure. And lastly, you will need to engage a fund administrator to manage investor subscriptions to your fund, provide supplemental reporting, and calculate the monthly NAV of the fund. Th e auditing fi rm is usually the last service provider to be hired by an emerging manager, and typically will be done toward the latt er months of year one in operation.

LEGALAft er completing your research on le-gal representation, you make your de-cision to engage a law fi rm. For most emerging managers, the fi rst meeting is a consultation to begin the process of preparing your off ering and cor-porate documents. As an emerging manager, you should be well-prepared to answer ques-tions pertaining to your fund’s structure, (single fund or master feeder, onshore versus off shore, type of strategy and traded products, fee structure, bios of key person-nel and so on). Th is process can take approximately four weeks due to revisions in the off ering documents, as well as the submission of corporate fi lings. Th e initial start-up costs for fund formation documents can be substantial, but in the long-run, it is money well spent since these are the primary documents that are presented to your poten-tial investors and service providers.

PRIME BROKERSelecting the appropriate prime broker is a very impor-tant consideration that an emerging hedge fund manager must undertake. It is imperative that you conduct your due diligence to make certain that your prime broker’s off ered products, services, infrastructure, and support will benefi t your strategy and will enable you have all of the neces-sary services you require to be successful. As an emerging manager, your focus needs to be on generating alpha and raising assets, not gett ing involved in time consuming op-erational issues. Remember, you are an emerging manager and keeping costs to a minimum during the early stages of

your fund is imperative.In evaluating a prime broker, it is

very important for you to understand the requirements, cost structure, ca-pability, and ongoing support. Are there any monthly minimums or AuM requirements imposed, if so, what are those requirements? Next, there should be a discussion on the product off ering and if applicable, the international capability of your prime. Some prime brokers do not support every asset class, and if your strategy does not fi t the product of-fering, you need to continue your search for another prime.

Since trading capabilities are an important consideration, you will need to address this topic in greater detail. Discuss your preference and available options that you may con-sider, for example electronic trad-

ing, order desk, or being covered by an institutional sales trader. Understanding your prime broker’s commission structure for self-directed trades, as well as ‘away trades’, and miscellaneous fees should all be documented and dis-closed. A thorough review of your prime’s off ered trading platforms, reporting capability, margin and risk require-ments, and ongoing support should be reviewed with your prime broker before committ ing to a relationship.

Some prime brokers off er their hedge fund clients a capital introduction programme. Some emerging man-agers may be successful in getting capital and others

FOR MOST EMERGING MANAGERS, THE CORE TEAM OF LAWYERS, THE PRIME BROKER,

FUND ADMINISTRATOR, AND AUDITOR ARE SUFFICIENT FOR A

START-UP HEDGE FUND

” William Katts is an institutional sales representative for Interactive Brokers Global Prime Brokerage offering. He has helped launch and manage the Tiberius Fund, a $100m derivatives trading fund and has over 20 years’ experience in the hedge fund space.

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F U N D M A N A G E M E N T

H F M W E E K . CO M 13

may not be so fortunate. Keep in mind that building a good performance track record during your first year is critical for obtaining investor capital and that should be your focus. In the meantime, seeking capital from family and friends initially is always a good strategy in the early stages of your fund.

FUND ADMINISTRATIONThe role of the fund administrator is to assist the emerg-ing manger in serving their investors and to act as an out-sourced department to handle monthly net-asset value and performance fee calculations. In evaluating a fund administrator, you should consider their technical skill, responsiveness, reporting capability and experience in dealing with your specific investment strategy. When in-terviewing an administrator, it’s important to understand their requirements and capabilities as it relates to your strategy. Are there monthly minimums for engaging their services; if so, do these minimums increase when your AuM increases? What type of reports are available and their overall capability? These are all questions that you should ask so that you can better manage your cost struc-ture and services during the early stages of your fund.

ACCOUNTANTSAccountants and auditors play an important role in pro-viding your fund with audit services and preparation of K-1s for the fund’s partners. The auditor performs the

most important function of reviewing your financial statements and the capital accounts of your investors. Their review will be focused on making certain that ac-curate accounting controls, operational and trading pro-cedures have been followed.

ADDITIONAL SERVICE PROVIDERSFor most emerging managers, the core team of lawyers, the prime broker, fund administrator and auditor are sufficient for a start-up hedge fund. Many of the in-frastructure services that are required by an emerging fund are provided by the prime broker and custodian. However, at some point, your fund will be required to incorporate many services on their own as the fund’s as-sets and investor base grow. Those services may include further developing your fund’s technology infrastruc-ture, trading capability, expanding the office space, li-ability insurance, medical and retirement plans, and the list goes on and on.

There is no shortage of firms that can assist a hedge fund in implementing a plan for expansion, but for the moment, as an emerging manager starting a new hedge fund you should concentrate on three specific goals:1. Selecting experienced staff and the very best service

providers 2. Building a good track record of solid performance3. Practise, practise, and practise your pitch in solicit-

ing new investors for your hedge fund.  

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1 4 H F M W E E K . CO M

H O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6

CHRISTINE WALDRON, GLOBAL HEAD OF US BANCORP FUND SERVICES’ ALTERNATIVE INVESTMENT SOLUTIONS DIVISION, EXPLORES THE IMPORTANCE OF CREATIVE SERVICES IN THE US HEDGE FUND SECTOR

BEHIND THE SUCCESS

Christine Waldron serves as global head of US Bancorp Fund Services’ alternative investment solutions division. The alternative investment products division specialises in the unique servicing needs of alternative or private investment products such as hedge funds, offshore funds, and distressed assets.

HFMWeek (HFM): In terms of US Bancorp Fund Services’ (USBFS) new client portal, Pivot, how suc-cessful has it been since launching in late 2015 and are there any changes to be made? Christine Waldron (CW): Since the soft release in late 2015, the portal has been very successful. We unveiled it to a range of new clients as well as our existing clients, who partnered with us on the design. Because of the immedi-ate success, there are no imminent alterations to be made, although we do have long-term plans for regular releases of new functionality. To date, clients have thoroughly en-joyed the ability to manoeuvre across the entirety of our security services off ering in a single solution. Th at versa-tility has been massively benefi cial to clients, particularly those who frequently use our custody and fund adminis-tration services.

Our plans are to have quarterly releases for the foresee-able future to introduce new functionality and innovative features. We want to make sure the portal stays fresh, since too oft en portal technology is launched and then does not get regularly enhanced to meet changes in industry needs and client expectations. When ongoing improvements are not applied, it oft en results in a massive rebuild of the tech-nology. Th is can be incredibly disruptive to clients as well as your overall market position. We want to make sure our portal avoids issues such as these by keeping the design and functionality fresh.

HFM: Apart from Pivot, what other innovative servic-es do you provide to respond to clients’ needs? CW: Th e needs surrounding data management and recon-ciliation with our clients is huge. In terms of meeting cli-ent’s needs, we have harnessed our technology by allowing our clients to interface with our environment in multiple ways. Alongside our portal is an application clients can ac-cess. Th e application is very valuable since it allows them to augment, query and extract data in our data warehouse to meet their needs. Instead of the clients receiving all of our data and maintaining it within their data warehouse, clients can actually add data fi elds to our data warehouse to bet-ter support their reporting needs and eliminate the cost of maintaining and storing all of this data internally. Our por-tal, application and fi le delivery solutions all use the same single data warehouse, allowing for consistent reporting and data consumption by whatever user interface a client may want to use. Between the portal, which allows on-the-go access, and the application, that ultimately supports their data service needs, our technology solutions comple-ment one another and that’s the diff erentiator for us.

HFM: USBFS will off er an enhanced middle offi ce of-fering in 2016, how will this aff ect the trade process-ing, risk, collateral and performance capabilities?CW: It enhances them. Our off ering is going to become more robust; we’re going to start to be able to provide clients

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F U N D S E R V I C E S

H F M W E E K . CO M 15

with greater transparency into the processes as well as services we previously have not supported, such as collateral optimisation. We plan to partner closely with our clients to ensure our offering is aligned with their service needs.

HFM: What substantial upgrades to technology systems and infrastructure can we expect to see in the next 12 months at USBFS and Quintillion?CW: We have upgrade plans for our core infrastruc-ture. Last year, Quintillion migrated into the bank’s data centre, which provided an opportunity to re-size the environment for future growth with all new hardware. This also allowed us to apply more robust cyber-securi-ty and overall security management into the platform. That was a large investment that we made in 2015. Both USBFS and Quintillion will focus on upgrading all our core engines to more current versions in 2016. It is common for people to not take upgrades as regularly as they should and we really strive to make sure we are on the latest versions of all of our core operating engines.

HFM: How does USBFS intend to expand the reg-ulatory services team in the US and in Europe, and how will this support your clients’ regulatory filings?CW: This is our primary focus in 2016. Our regulatory service team is being expanded, and we’ve already made some key strategic hires both in Europe, through

OUR PLANS ARE TO HAVE QUARTERLY

RELEASES FOR THE FORESEEABLE FUTURE TO INTRODUCE NEW FUNCTIONALITY AND INNOVATIVE FEATURES

Quintillion, as well as in the US. Our hires are being led by our regulatory team, which is headed up by Kent Barnes, who is an experienced attorney and an industry

leader. Our service is going to be more than simply providing data to third parties to help prepare the offering. It will be expanded to allow us to manage clients’ regulatory filings and exams from start to finish. It will be comparable to how we support our US regulatory filings for our US mutual fund clients.

HFM: What industry trends do you expect will be of the most significance to HFAs in the next 12 to 18 months?CW: We will be certainly monitoring regulatory changes, as the future direction of these changes will be absolutely critical. I think the hedge fund indus-try is under a lot of scrutiny in terms of performance and return and as a result of this, we will start to see greater transparency into how funds are performing against their stated objectives. While greater trans-parency has been a focus for years and progress has been made, what you haven’t necessarily seen is how the holdings and the performance stack up against

what the stated objectives were as laid out in the govern-ing documents and marketing materials. Correlation and comparison, that’s the next step we will need to be taking in terms of transparency reporting. 

Page 16: HOW TO START A HEDGE FUND IN THE US 2016 - Fund ......Preparing and adjusting to legal changes CAPITAL RAISING Attracting sophisticated investors TRANSPARENCY Meeting the infrastructural

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NEW MEXICO Educational

Retirement Board (NMERB)

has dropped hedge funds as an

asset class and is pulling most

of its investments in the sector

following an asset allocation

review.

The $10.1bn pension fund

previously held investments in

six FoHFs with most of those

relationships dating back to

2006/07. But HFMWeek has

learned it has decided to with-

draw its allocations.

It follows a review completed

by the investment committee

alongside consultants NEPC in

June this year, and marks a rap-

id change in attitude to hedge

funds by the pension fund.

NMERB had a 7% target

allocation to hedge funds as

recently as last year, but has

since dropped that target to 3%

and intends to get to zero with a

series of fresh redemptions.

So far, NMERB has with-

drawn from Austin Capital

Management, Gottex Fund

Management, TAG and Deut-

sche Bank’s Topiary Fund.

Its remaining FoHFs, GAM

and Benchmark Plus, have been

issued with redemption notices.

CIO Bob Jacksha told

HFMWeek the pension fund

retained some hedge fund

investments in other asset classes

– namely Bridgewater’s

Pure Alpha Fund and a

US state’s $10.1bn Educational

Retirement Board removes

hedge funds as asset class

BY ALEX CARDNO

03

COMMENT A WAKE-UP C ALL TO THE HEDGE FUND INDUSTRY 14

New Mexico

pension drops

hedge funds

WHEN THE

GOING GETS

TOUGH...

HOW CAN HEDGE FUNDS

BEST PREPARE FOR A

FUTURE CRISIS? FEATURE 21

The long and the short of it

ISSUE 349 7 August 2014

LAUNCH 10

EX-GRAHAM CAPITAL AND AHL PAIR PLAN LAUNCH

Simon Crooks and Lee Bostock line up London fi rm

NEWS 05

BNP PARIBAS SWOOPS FOR CREDIT SUISSE ADMIN UNIT

Latest administration deal expected to complete in H1 2015

NEWS 09

QUARTER OF DEPOSITARIES AWAITING FCA APPROVAL

Twelve out of 44 applications to regulator still pending

FE ATURE 16HFMWeek data on the top 20 admins,

auditors, custodians and prime brokers

for SEC-registered hedge funds

SNAPSH

OT

THE

ALPHAPIPE-

HFMWEEK

SERVICE PROVIDER

Q 2 : 14

s indd 1

05/08/2014 16

www.hfmweek .com

FEARS ARE GROWING

among hedge funds trading

OTC derivatives over the con-

tinued failure of trade reposi-

tory DTCC to reliably provide

crucial data required by new

European regulations. Under Emir rules, which

went live on 12 February but

only became effective on 22

July for non-EU funds as part of

the AIFMD, managers can del-

egate reporting of OTC deriva-

tives to their prime broker but

remain liable for its accuracy,

with Esma stating that manag-

ers must check the data passed

on by trade repositories.Most managers spoken to

by HFMWeek have appointed

DTCC to provide the data but

many managers have faced prob-

lems acquiring the data to check.

The issue intensified this

week when new daily valuation

and sporadic collateral report-

ing requirements kicked in,

significantly adding to the vol-

umes DTCC is dealing with.

A spokesperson for DTCC

admitted it had “experienced

challenges with some aspects of

reporting” but was working to

address the issues, while keep-

ing regulators informed.Allan Yip at Simmons &

Simmons said almost every

delegated reporting agreement he has seen

Many managers still facing

DTCC problems New requirements intensified issue on Monday

BY MAIYA KEIDAN

03

COMMENT GET T ING YOUR A IFMD ANNEX IV REPORT ING R IGHT 14

Fears mount over Emir reporting

responsibility

COST OF COMPLIANCENEW RULES MEAN NEW COSTS – BUT WHO

SHOULD PAY?

FEATURE 19

The long and the short of it

ISSUE 350 14 August 2014

LAUNCH 10

FINANCE AUTHOR LAUNCHES HEDGE FUND WITH HUSBAND

Yasmine Hayek and Nabil Kobeissi start LTW Capital Partners

NEWS 07

CITI RESTATES COMMITMENT TO ADMIN AS TRIO JUMP TO SS&C

US bank “deeply committed” to space following departures

NEWS 09

AQR HIRES FORMER WINTON CAPITAL GENERAL COUNSEL

Move comes as Arrowgrass compliance head joins CQS

K I L L I N G O F T H E F L A S H B O Y S ?

FEATURE 16

Regulators, politicians and legislators

have HFT in their sights – but what

will be the outcome? HFM investigates001_003_HFM350_News.indd 1

12/08/2014 16:50

www.hfmweek .com

HIGHBRIDGE IS RAMPING

up its European expansion

drive, with its London office

significantly increasing head-

count this year.

The $29bn US manager has

made several well-publicised

recent hires in Europe and

HFMWeek analysis of filings

underlines the scale of the

increase, finding that more than

two-fifths of its FCA-registered

London personnel were added

since January.

Its substantial growth push

is designed to capitalise on

what the firm perceives as huge

opportunities in the European

credit and private and public

equity sectors.

Fifteen of Highbridge’s 36

London-based employees reg-

istered with the FCA have been

added in 2014, with just three

departing its UK-regulated

entities.

A minority of the 15 are

existing Highbridge staff trans-

ferred from other divisions,

most notably its global head

of investment strategy Kevin

McNamara who has switched

to the private equity-focused

Principal Strategies unit.

But most have joined the

JP Morgan-owned firm from

elsewhere, including Philip

Moore who has joined

Principal Strategies

More than two-fifths of

US firm’s 36 FCA-approved

personnel are newly

registered this year

BY WILL WAINEWRIGHT

03

COMMENT D ISTR IBUT ING HEDGE FUNDS IN C ANADA

14

Highbridge’s

London hiring

spree continues

CHOOSING A

PLATFORM

HFMWEEK LOOKS AT

THE PROS AND PITFALLS

OF PARTNERING WITH A

PLATFORM FEATURE 19

The long and the short of it

ISSUE 351 21 August 2014

INVESTOR 08

ALLOCATORS WEIGH IN ON LGPS CIV PROPOSALS

Majority believe it is too early to judge the impact of CIVs

SEARCH 03

TEXAS ERS TO RAMP UP HEDGE FUND INVESTMENT

$21bn US pension fund plans two new allocations next year

NEWS 07

DEUTSCHE BANK’S PRIME CONSULTING CHIEF LEAVES

Chris Farkas departs as JP Morgan raids Barclays for talent

HFMWEEK

EXPLORES THE

50 STATES

FEATURE 16HFMWeek digs down into the current

exposure levels of public pension funds

in states across the Western seaboard

19/08/2014

www.hfmweek .com

THE LUXEMBOURG regula-tor is demanding non-EU man-

agers accessing investors using private placement comply with

tough remuneration rules far above what other European

jurisdictions are requiring, HFMWeek can reveal.The Commission de

Surveillance du Secteur Financier (CSSF) has added a

declaration in its private place-ment form that means the AIFM

will need to comply with Section XIII of Esma’s remuneration

guidelines, which includes a requirement for managers to

publicise a raft of remuneration details through annual reports

or on their website. The declaration has seen several managers halt moves

to market in the region. One lawyer, who did not wish to be

named, said three clients who had started the national private

placement process have now scrapped their plans due to the

remuneration requirements. However, sources close to

the CSSF said it is just drawing managers’ attention to the cor-

rect rules and if other regulators choose to disapply these rules it

may lead to an Esma review.Section XIII is based on 2009

recommendations that other European countries have not

applied to non-EU AIFMs. It requires

Non-EU managers scrap marketing plans due to

onerous requirementsBY MAIYA KEIDAN

03

COMMENT A RETURN TO PRE-2007 CREDIT MARKET BEHAVIOUR? 14

Luxembourg brings in tough AIFMD remuneration rules

KEEPING IT PERSONALRELATIONSHIPS, HOBBIES, EXTERNAL COMMITMENTS: HOW DO YOU ENSURE INVESTORS AREN’T PUT OFF?FEATURE 19

The long and the short of it

ISSUE 352 4 September 2014

LAUNCHES 10

EQUINOX TO DEBUT ASPECT CAPITAL MUTUAL FUND

London trend giant ’s fi rst standalone ’40 Act offering

PEOPLE MOVES 03

MAN GROUP’S SIMON WHITE RETIRES AFTER 19 YEARS

Geoff Galbraith to take on role of COO

INVESTOR 08

ARIZONA PSPRS MULLS DISTRESSED CREDIT ALLOCATION

Pension plan could invest $75m in Davidson Kempner fund

G O L D S TA R

FEATURE 16

Texas’s fund industry is booming.

HFMWeek investigates the secrets

of the Lone Star state’s success001_003_HFM352_News.indd 1

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F U N D M A N A G E M E N T

H F M W E E K . CO M 17

H O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6

RON GEFFNER AND DANIEL VIOLA, OF SADIS & GOLDBERG, SPEAK TO HFMWEEK ABOUT HOW TO EFFECTIVELY STRUCTURE A PRIVATE INVESTMENT FUND

SUCCESSFULLY LAUNCHING A PRIVATE INVESTMENT FUND

Ron Geffner is a partner of Sadis & Goldberg LLP and oversees the Financial Services Group. He started his career at the Northeast Regional Office at the SEC.

Successfully launching a private investment fund, involving hedging strategies, private equity, venture capital or real estate, depends upon selecting the proper corporate structure and complying with regulations promulgated by regulatory agencies. Th ese agencies govern

funds and their managers in the US, including the Com-modity Futures Trading Commission (CFTC) and the Securities and Exchange Commission (SEC). Under cer-tain circumstances, managers based in the US may also be subject to oversight by non-US based regulators.

Structuring a fund involves both the creation of one or more entities through which investments will be made (domestic and off shore funds), as well as the creation of one or more management entities through which services will be provided to the funds (the general partner and/or the investment manager). Th e structure and domicile of the fund is primarily dependent upon two variables:

• Th e nature and demographics of the prospective investors

• Th e investment strategy employed by the manager

Th e structure and domicile of the manager is primarily determined by the citizenship and tax considerations of its principals, as well as the regulatory regime of the domicile.

STRUCTURING THE FUNDInvestors can be divided into three classes:

• US taxable investors • US tax exempt investors • Non-US nationals

In the majority of circumstances, if the investors are US taxable investors, the fund will be organised as a US limited partnership or a limited liability company. Th e US fund is oft en referred to as a ‘domestic fund’. Most US based funds are organised in Delaware. If investors are US tax-exempt investors or non-US nationals, oft en the fund will be formed in a jurisdiction outside of the US as a cor-poration or limited partnership.

Th e non-US entity is referred to as an ‘off shore fund’. Most off shore funds organised on behalf of US based man-agers are organised in Bermuda, the British Virgin Islands and the Cayman Islands. US tax-exempt investors typically

prefer to invest in an off shore fund set up as a corporation because if the off shore fund purchases securities utilising leverage, an off shore fund ,which is set up as a corporation, blocks the unrelated business taxable income (UBTI) that would otherwise be taxable to the US tax-exempt investor.

ECONOMIC ANALYSISIn determining whether to form both a domestic and an off shore fund, it is advisable to determine the amount of anticipated assets which will be invested in the funds within a few months aft er the launch of the funds. In short, the anticipated aggregate investment at, or shortly aft er, the launch of the business may not justify the formation of both a domestic fund and an off shore fund. To create both may impair the manager’s ability to survive due to the organisational expenses and the costs of maintaining both domestic and off shore funds. With early stage man-agers, cash burn is oft en overlooked and can be critical to the survival of the newly formed manager. Th e manager’s success depends upon having the opportunity to establish a proven track record.

SIDE-BY-SIDE, MASTER-FEEDER & MINI-MASTER STRUCTURES Managers seeking to launch both domestic and off shore funds have several options available in structuring. Th e three most common structures are side by side, master-feeder and mini-master.

In a side-by-side structure, the domestic fund and the off shore fund make direct investments pursuant to the in-vestment strategy and trade tickets are allocated between the domestic fund and the off shore fund.

In a master-feeder structure, a third entity is created (master fund) and the domestic fund and the off shore fund, rather than making direct investments, invest all of their assets into the master fund and in turn, the master fund makes the investments on behalf of the domestic fund and the off shore fund (oft en referred to as the domes-tic feeder and off shore feeder).

Th e mini-master structure generally is comprised of two entities: an off shore feeder and a master entity. While the off shore feeder is taxed as a corporation to benefi t US tax exempt investors and block UBTI, the master entity may be structured for tax purposes as a partnership. Rather than the US-based manager receiving its incentive as a fee

Daniel Viola is the head of the regulatory and compliance group. He started his career at the Northeast Regional Office at the SEC.

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1 8 H F M W E E K . CO M

H O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6 F U N D M A N A G E M E N T

from the offshore fund and being subject to ordinary in-come tax, the US-based manager may receive the incentive as an allocation from the master entity, in an attempt to benefit from capital gains tax treatment.

There are many legal and commercial drivers in deter-mining the ideal structure. For example, if the strategy calls for significant investment in illiquid or thinly traded posi-tions which are difficult to allocate among two brokerage accounts, a master-feeder structure may be preferred as the investments will be allocated on a pro rata basis at the mas-ter fund, yet only require the manager to purchase and sell the positions through one brokerage account.

Also, in many transactions involving early stage or ‘seed’ investment, if the seeder is located offshore, it may prefer a master-feeder structure so that all fees and allocations may be taken at the master fund and thus avoid the US tax regime. Conversely, employing a tax efficient strategy for US taxable investors may be of little benefit or detrimental to US tax-ex-empt investors and non-US nationals. Thus, a side-by-side structure allows the manager the ability to employ tax efficiency with the domestic fund, while maximising the entry and exit points of securities positions without regard to long term tax gains for the offshore fund.

STRUCTURING & DOMICILE OF THE MANAGERThe structure and domicile of the manager is pri-marily determined by the citizenship and tax con-siderations of its principals. The majority of funds managed by US domiciled entities are structured as either limited liability companies or limited partnerships, which are taxed as flow through ve-hicles (rather than as corporations).

In circumstances involving non-US persons, and if they own the majority of equity in or receive the majority of the economics from the manager and their interests are controlling, the manager may be organized in an offshore jurisdiction to ac-commodate the tax needs of the non-US persons.

REGULATORY ANALYSIS FOR THE MANAGERManagers must also evaluate the various exemp-tions associated with adviser registration with the SEC and/or the CFTC, depending on the fund’s investment strategy. For example, the Dodd Frank Wall Street Reform and Consumer Protection Act of 2010 (Dodd-Frank Act) introduced new registration require-ments based on the total amount of assets managed in the US instead of the number of clients advised by the manager.

As such, a manager that only manages funds in the US will be required to register with the SEC, appoint a chief compli-ance officer and implement written compliance procedures subject to review from the SEC, if its ‘regulatory assets under management’, which includes the assets managed and any lev-erage utilised by the manager, exceeds $150m. Non-US based managers may also be required to register with the SEC and/or the CFTC if they cannot rely on exemptions from registration.

Likewise, managers are required to verify the tax status of the investors in a fund under the Foreign Account Tax Compliance Act, OECD Common Reporting Standards and to comply with the relevant blue-sky requirements for offers made to investors residing in the US.

SOME RECENT REGULATORY DEVELOPMENTSAccredited Investor Standard: Under the Dodd-Frank Act, the SEC is required to review the ‘accredited investor’ defi-nition every four years and revise this standard if necessary.

In December 2015, the SEC issued a report propos-ing, among other changes, increasing the income threshold from $200,000 to $500,000 and the net worth threshold from $1m to $2.5m. Any revisions to the definition of an ‘accredited investor’ will likely require amendments to a fund’s offering documents.

Form ADV Amendments: Proposed Form ADV amendments would require managers who are registered as investment advisers with the SEC to provide additional information to the SEC and investors, including aggregate information related to assets held and the use of borrowings and deriv-atives in separately managed accounts. Additional information would also be required regarding an adviser’s business, including branch office opera-tions and the use of social media. The SEC expects to release the revised Form ADV during 2016.

Cybersecurity: The SEC’s Office of Compliance Inspections and Examinations examined 49 regis-tered investment advisers and 57 registered broker dealers in 2014 and in January 2015 reported that 74% of the registrants interviewed experienced a cyber-related incident. In September 2015, the SEC brought their first enforcement case against an investment adviser for allowing a breach of data to occur, exposing personal identifiable information of the adviser’s clients to an unknown hacker. Moreo-ver, advisers registered with the CFTC are required

to have written policies and procedures regarding cyber-security controls and incident reporting by 1 March 2016.

CONCLUSIONIt is important to use law firms with corporate, tax and regulatory experience in connection with structur-ing and maintaining hedge funds. Failure to properly structure your firm will have material opportunity costs. A firm with structural issues is less likely to attract investment and more likely to be plagued with investor litigation, regulatory prosecution, limitation on capital resources and reputational damage.

In many cases, the costs associated with fixing a problem far exceed the costs of doing the job correctly at the outset. In certain cases, the problems cannot be fixed.  

IT IS IMPORTANT TO USE LAW FIRMS WITH CORPORATE, TAX AND

REGULATORY EXPERIENCE IN CONNECTION WITH STRUCTURING AND

MAINTAINING HEDGE FUNDS. FAILURE TO

PROPERLY STRUCTURE YOUR FIRM WILL HAVE MATERIAL

OPPORTUNITY COSTS

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F U N D S E R V I C E S

H F M W E E K . CO M 19

H O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6

Andrew Dougherty is North American head of alternative and institutional solutions for BNP Paribas. He is responsible for managing the group’s North American hedge fund administration platform and related business lines, including global custody and financing for FoHFs, middle-office outsourcing, and enhanced performance and risk reporting solutions.

HFMWeek (HFM): What are the major trends im-pacting your hedge fund clients right now?Andrew Dougherty (AD): We’ve seen a shift in hedge funds’ ability to secure the level of fi nancing and access to credit that they have historically enjoyed. In recent years, many of the world’s largest investment banks con-ducted balance sheet optimisation exercises in order to meet more stringent regulatory requirements. Although fi nancing temporarily loosened, we are seeing access to credit once again tightening and a new cycle emerging whereby hedge funds are seeking additional prime bro-kerage and fi nancing counterparties.

HFM: When launching a fund, what are the major considerations the founders should consider? AD: It has become increasingly important to have a long-term distribution strategy. A fund needs to consid-er what investors it will market to, as well as the geogra-phy and classification of those investors. As a start-up, the significant questions to ask are: “Will we primarily target high-net-worth individuals, family offices or in-stitutional investors, and will we focus on the domestic US market or will we also target Europe, Asia and Latin America?” The answers become the determining fac-tor for the structure of the fund itself – whether a fund

is set up as a single entity domiciled within the US, or as a side-by-side fund with an offshore component (a master feeder structure or mini-master, for example). Major overseas regulations need to be considered. If there is an ambition to distribute globally, especially in Europe, regulations such as the AIFMD come into play. This directive carries significant requirements in terms of transparency, reporting, liquidity, depositary bank-ing and custody. Those requirements will set the stage for the types of relationships and service providers that fund managers will require prior to launch. Getting the structure right from the start is critical.

From an operational perspective, two important fac-tors to consider are the optimisation of the front-to-back operational structure of the fund and determining of the line between what can be controlled and operated inside the fi rm and what should be outsourced. Th is is important because there are signifi cant expenses involved in structur-ing the fund in such a way whereby most of the activity is in-house.

Th is setup may be operationally and economically ineffi cient. Generally, expenses that are internal to the management company may not be charged to the funds; they remain expenses of the manager, essentially eating into potential profi tability. Expenses from outsourced

HEDGE FUND START-UP ESSENTIALS

ANDREW DOUGHERTY, NORTH AMERICAN HEAD OF ALTERNATIVE AND INSTITUTIONAL SOLUTIONS FOR BNP PARIBAS, DISCUSSES THE MAJOR CHANGES THAT THE HEDGE FUND INDUSTRY HAS SEEN OVER THE PAST DECADE

AND ADVISES ON THE ESSENTIAL POINTS TO CONSIDER WHEN STARTING A HEDGE FUND IN THE US

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F U N D S E R V I C E S

2 0 H F M W E E K . CO M

H O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6

operations can be charged to the fund, increasing profit-ability for the manager.

The regulatory environment is already burdensome, and will certainly become more complex in the years to come. As a hedge fund evolves, and begins to cross juris-dictions, the regulatory environment multiplies in terms of compliance efforts. As such, there is an increasing de-gree of reliance upon your service providers to keep you up to date on regulatory changes and requirements to as-sist you, your fund, and your investors in navigating these various regimes.

In the coming years, there will continue to be signifi-cant changes. The National Private Placement Regimes (NPPRs) in Europe will essentially discontinue in 2018, as part of the AIFMD. A sizable portion of the industry is currently depending on those NPPRs in order to market their funds to Euro-pean investors. As the deadline approaches, there will be a shift away from NPPRs, which will re-quire fund managers to engage with service pro-viders and custodians that are able to provide the necessary products and services compliant with the AIFMD.

HFM: How can service providers help hedge fund start-ups meet these operational and regulatory challenges?AD: Hedge fund managers should seek service providers that not only have the global reach to cover all of the aforementioned topics, but also have sufficient resources available dedicated to keeping abreast of regulatory shifts. From our perspective, being part of a large multinational banking organisation allows us to build, invest in and depend upon our alternatives infrastructure across the globe, so we can bring market-specific expertise and thought leadership to our clients.

As an administrator and safe-keeper of client assets, we can help mitigate risk, ensure regulatory compliance and maximise operational efficiency. This allows the fund manager to focus on portfolio management, and pro-vides hedge fund investors with sufficient comfort that a global bank is independently reviewing and administer-ing the fund.

HFM: What roles does the hedge fund administrator play in the life cycle of a hedge fund, from start-up through launch and beyond?AD: This has evolved over the last several years at a quickening pace. A decade ago, the HFA was sometimes

EVEN AT THE START-UP PHASE, ADMINISTRATORS

CAN OFFER VALUABLE EXPERTISE TO FUND

MANAGERS WITH RESPECT TO STRUCTURING VEHICLES,

PROVIDING INSIGHT ON DISTRIBUTION, AND OFFERING REGULATORY

GUIDANCE

thought of as a ‘necessary evil’, whose only existence was to strike NAVs and process investor subscriptions and redemptions. Today, HFAs are climbing the hedge fund value chain. The role of the administrator has become so much more, typically well beyond simply being the ac-counting and transfer agent of the fund.

Administrators are increasingly being called upon to help navigate regulatory challenges and ensuring com-pliance with a host of regulatory requirements, such as Fatca, the AIFMD, CFTC, NFA and SEC reporting, while co-ordinating audits and operational due diligence and providing enhanced middle-office products. These are all things that generally form a well-designed service

package that a bank or administrator is able to of-fer a fund and manager. Even at the start-up phase, administrators can offer valuable expertise to fund managers with respect to structuring vehicles; providing insight on distribution; offering regula-tory guidance; and advising on target operating models, platforms and the selection of service pro-viders best suited to meet the needs of the fund and its investors.

HFM: What are the most significant changes that technology has brought to the hedge fund industry and can you highlight the importance of striving to follow its constant evolution? AD: First, as funds and their portfolios become more complex, middle-office services and the supporting technology are increasingly impor-tant. This is especially true for funds operating with multiple prime brokers and counterparties. Middle-office solutions enable the administrator to efficiently manage the ‘post-trade’ operations lifecycle and relieve the manager from building or buying technology solutions themselves. Ad-ministrators depend upon continuous investment

cycles to keep pace with evolving industry demands and the enhanced reporting requirements of investors and regulators alike.

Second, additional platforms related to risk and per-formance analysis and reporting are becoming more prevalent, as investors seek an independent view into hedge fund investments. Historically, investors were sat-isfied relying on the risk systems and reports produced within hedge fund firms, but now demand is evolving and they are requesting independent calculation, analysis and reporting for portfolio performance and risk statistics. This is another area where administrators have increased their technology investments.  

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2 2 H F M W E E K . CO M

H O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6

Jeffrey Rosenthal, CPA, CGMA, is the partner-in-charge of Anchin, Block & Anchin LLP’s financial services practice. He specialises in providing accounting, tax, and business advice to financial services entities including broker/dealers, investment partnerships (domestic and offshore), funds-of-funds, mutual funds, private equity funds, and investment advisors.

HFMWeek (HFM): How pivotal is the first year when starting a hedge fund?Jeffrey Rosenthal ( JR): The first year is incredibly im-portant. It creates the first impression of your fund and your abilities for investors. Raising capital is one of the most challenging aspects of starting a hedge fund, and if you are not performing well in that first year, it will be even more challenging going forward. Carefully consid-ering the right time to launch the fund is also essential.

There are several things that should be considered at the onset of hedge fund set-up. One of the very first pri-orities should be to establish, with absolute certainty, that a hedge fund is the right vehicle for what you want to accomplish. There are many factors and nuances to consider, and gaining a thorough understanding of the financial services space, and the demands and regula-tions of each option that exists is necessary to under-stand whether a hedge fund is the most effective tool. Once that is confirmed, a carefully considered budget should be established, factoring in management, over-head expenses, and what is needed to maintain a rea-sonable quality of life during the start-up phase. Your instinct may be to take on more responsibility instead of establishing a solid team right away. Keep in mind that the more your time is consumed by management

tasks, the less time you have to dedicate to the fund portfolio.

HFM: What do your clients look for when building an initial hedge fund team? JR: Our clients look to evaluate which key players are most needed for to their fund and add people that will bring the most value. They decide upon the right time to expand, and hire the most crucial people first. Start-ing off, many funds need an analyst almost right away. They prioritise their additional needs, such as when to hire an investor relations manager, CCO, CFO or COO, and often lean towards someone who will wear multiple hats. Look for someone who can help long-term and be-come a true partner in the fund’s growth.

HFM: What is a feasible amount to raise before launch?JR: When raising money, it’s important to think about how much you would feel comfortable requesting from investors. Keep in mind that investors may counter with a lower number, and after your meeting is over, their verbal commitment may not materialise. Establish ways to differentiate yourself from other funds, making your pitch more memorable to investors.

HELP YOUR HEDGE FUND FLOURISH

ANCHIN, BLOCK & ANCHIN LLP’S JEFFREY ROSENTHAL, CPA, CGMA AND PARTNER-IN-CHARGE OF FINANCIAL SERVICES PRACTICE, SPEAKS TO HFMWEEK ABOUT THE DEVELOPING CHALLENGES FACING EMERGING HEDGE FUND MANAGERS

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H F M W E E K . CO M 23

HFM: How should a manager differentiate their hedge fund from the competition?JR: There are so many new funds being launched that dif-ferentiation is pivotal. When explaining to investors, keep it simple and straight-forward so that they understand your trading philosophy and methodology. Recognise what your strengths are and explain them. Many start-up funds believe that their strength is simply trading securities. It helps to surround yourself with the proper personnel to help you meet your goals, showing investors that you have equipped yourself with what it takes to succeed.

HFM: Is it important to have a long-term con-crete goal, or more versatile short-term objec-tives? Why?JR: Ideally, you want to have a combination of both. Long-term objectives are crucial. With the high initial costs of starting a hedge fund, you will want that fund to grow and attract assets for some time. You also need short-term goals, such as rais-ing the capital necessary to launch, and deciding upon the right time to expand the team.

Additionally, keep in mind that short-term ac-tions can help with long-term goals. While regis-tering with the SEC isn’t necessary until the fund reaches $150 million, by adopting best practices for compliance beforehand, you are setting your-self up to achieve that benchmark and have an easier time once you’ve arrived at it.

HFM: What are some commonly overlooked aspects that could be put in place upon start-up? JR: Many start-up funds concern themselves primarily with the short-term picture, but there are a few things that can be set up for long-term success. For example, consid-ering compliance early on, though not required until the fund is registered with the SEC, will make the transition easier, as the procedures are already in place. Also, in the short-term, many funds choose the most cost-friendly ser-vice providers. However, acknowledging early on that as

MANY START-UP FUNDS CONCERN THEMSELVES PRIMARILY WITH THE

SHORT-TERM PICTURE, BUT THERE ARE A FEW THINGS THAT CAN BE

SET UP FOR LONG-TERM SUCCESS

the fund grows, service providers with more specialised knowledge may be necessary can be a huge advantage. Starting the research and opening up the conversation with service providers who know the hedge fund space can translate into sound advice as your fund grows. Contrary to popular belief, it’s never too early to be thinking about

infrastructure. Decide what your needs are and at what point in your growth you would like to hire a CFO, client relations, marketing, etc.

HFM: Are there any missteps that you see occur-ring that can be avoided? JR: One trend that I’m seeing is a dramatic change of strategy if returns are not as good as expected right away. From what we’ve seen with our clients, the ones who maintain their convictions and contin-ue to push their strategy through the initial bumps in the road have greater long-term success. Of course, there are no guarantees, but we encourage our cli-ents to determine early on what outcome would cause them to abandon or change their strategy.

HFM: Is the process of starting a hedge fund be-coming easier or more difficult? JR: The process has undoubtedly become more dif-ficult. There is so much competition between new funds, larger, more established funds, and even day traders, often resulting in many people chasing the

same ideas. Also, the regulatory process has gotten more complex, compliance costs have increased, and the act of complying with regulations has become more involved and time-consuming.

The level of investor due diligence grows more and more extensive, and patience from investors tends to grow thinner. Funds would ideally have time to show returns, prove their growth strategy, and expect their investor to remain with them through a certain degree of volatility, but this rarely appears to be the case anymore. Investors seem quicker to pull capital from funds at typically the worst times, which can create a domino effect where you have to liquidate positions to make redemptions. 

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H F M W E E K . CO M 25

H O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6

JOSEPH CASSANO, AUDIT SENIOR MANAGER AT WITHUMSMITH+BROWN, DISCUSSESTHE INITIAL STEPS AND KEY CONSIDERATIONS OF STARTING A HEDGE FUND

HEDGE FUND FIRST STEPS

Joseph Cassano is an audit senior manager at WithumSmith+Brown, PC in the Financial Services Group based out of the firm’s New York office. He has more than 11 years of experience providing accounting, tax and consulting services to clients in the alternative investments sector.

There are many reasons why starting a hedge fund is a hot topic. The term ‘hedge fund’ is mentioned daily throughout various media outlets. Prior to Dodd-Frank, it was relatively easy to launch a hedge fund with minimal capital; however, as regulations

have become more stringent, the industry has seen a push for bigger and better infrastructure, including implementing risk controls and hiring more person-nel within hedge fund back offices to create levels of checks and balances. Hedge funds that raise capital over $150m in assets are now required to register with the Securities and Exchange Commission. As a result, there will be a significant increase in expenses.

In addition, investors are demanding longer track records along with positive performance, which has driven up the time necessary to fundraise. Some hedge funds will launch with either their own capital or sub-scribe to a friends- and family-only approach in order to obtain a track record on returns to attract outside unrelated capital.

Hedge fund launches exceeded fund liquidations dur-ing 2015. A significant reason for this in the past year is we have seen prominent managers spin out of reputable firms and attract hundreds of millions of dollars in new capital. We are currently at a record number of hedge funds despite recent disappointing performances, as they offer investors more attractive risk to adjusted re-turn potential than your traditional investments.

When looking to launch a hedge fund, there are a multitude of factors that will decide how successful the alternative investment will become. Hedge fund man-agers will need to have a plan in place to address these factors.

WHERE IS THE MAJORITY OF MY CAPITAL BASE COMING FROM? WHO AM I TARGETING? It is important to develop a plan for raising capital be-fore starting up the hedge fund. There are many po-tential sources for investor capital, which include your personal network of family and friends, seed-capital providers, hedge fund of funds, endowments and foun-dations, pensions, and high-net-worth individuals (HNWIs).

Hedge fund launches that are on the smaller side tend to develop plans that turn to one of the following three methods of capital raising: utilise resources from family and friends, market to HNWIs and cultivate a long-term affiliation with seed-capital providers. New launches will normally have to utilise some combina-

tion, if not all three, of these methods for fund raising. These smaller hedge funds typically have a hard time gaining traction in the marketplace until they have two to three years behind them and over $100m in total as-sets under management.

WHAT SETS YOUR HEDGE FUND APART FROM OTHERS? IS IT THE STRATEGY? Hedge funds that are in their infancy stage should not take for granted the importance of clearly defining their investment strategy and how it will be communicated to potential investors. Will the fund use a similar strat-egy to other established hedge funds or will it develop a new algorithm for black-box trading? Hedge funds should always know who their direct competition is regarding investment strategy and should identify what sets them apart from the competition. A prudent start in strategic planning is maintaining a list of competitor hedge funds that have similar strategies and know what sets your hedge fund apart.

HOW LARGE DO YOU WANT YOUR ASSETS TO BE? It is important to understand the amount of assets your hedge fund can manage to become profitable and the demand for risk controls as well as the cost associated with them. Some items that directly affect profitability are the size of the back office team needed in order to have proper internal controls in place. Smaller hedge funds with friends and family capital will try to mini-mise cost and overhead to maximise returns. Hedge funds that strive to appeal to institutional investors will typically want a more robust back office and a deeper level of control and review.

WHO ARE THE RIGHT SERVICE PROVIDERS?Selecting the right service providers such as adminis-trators, brokers, attorneys and auditor for the size and complexity of your hedge fund is imperative to ensure a smooth and efficient operation. Each of the service provider selections should be seen as an investment in the longevity of the hedge fund.

Hiring an experienced hedge fund att orney from the initial start of a hedge fund is vital to ensure compliance with the ever-changing landscape of the alternative in-vestment universe. Th ey will prepare the hedge fund doc-uments correctly and assist in avoiding regulatory snags.

Hedge fund managers should view selecting a prime brokerage fi rm as an integral part of how the hedge fund trades and operates. Th is should be a well thought-out decision weighing the costs and benefi ts of doing

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2 6 H F M W E E K . CO M

H O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6 F U N D M A N A G E M E N T

business with various brokerage firms. It is in the hedge fund’s best interest to partner with a broker-age firm that is motivated to serve its needs and is familiar with the investment strategy of the fund. However, the fund should make sure the brokerage firm is sizable enough to meet all the required trad-ing and brokerage needs.

The first step in choosing a fund administrator is deciding what functions will be done internally and what will be outsourced. The hedge fund should analyse which fund administrators are a good fit for their needs and factor in their reputation in the industry. The next steps a hedge fund should take are to examine whether each administrator has the right technology to meet the hedge fund’s trading strategy. At this point, it is a good idea for the hedge fund to perform their due diligence by speaking to some of the administrator’s clients, both those that are similar in size and strategy to the fund and those that are different. By doing this, the hedge fund will get a realistic picture of how the administrator per-forms and deals with various clients.

Engaging an audit firm can be a daunting task since there are many audit firms across the United States that offer audit and tax services for hedge funds. Going with a ‘Big 4’ accounting firm can offer name

HEDGE FUND MANAGERS SHOULD VIEW SELECTING A PRIME BROKERAGE

FIRM AS AN INTEGRAL PART OF HOW THE

HEDGE FUND TRADES AND OPERATES

recognition to hedge funds looking to appeal to institutional investors; conversely, choosing these firms regularly comes with a higher price tag that is not always appealing to a start-up hedge fund and can be a significant expense against hedge fund performance. Start-up hedge funds typically find themselves in the middle-market audit firm arena, which features significant experience and knowl-edge of the industry, affordable costs, and more personalised services in relation to the larger firms.

Ultimately, new hedge funds should choose an audit firm that has substantial industry experience and knowledge, superior client service, and a good reputation within the alternative investment indus-try. The hedge fund should meet with all members of the engagement team with whom it will be working to understand the depth and expertise at each level.

Launching a hedge fund is a multi-year commit-ment to developing the hedge fund strategy, build-ing the right team and support system, and finding the right niche where your hedge fund can operate profitably. The most important factor is perfor-mance. Good performance will always drive capi-

tal into a hedge fund. Putting the above plan into place allows the hedge fund manager to focus on what they do best, trading investments. 

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Sadis & Goldberg represents over 600 hedge and private equity funds. Above all else, we value our client relationships. Our attorneys strive to provide excellent, consistent, practical and efficient legal services. We distinguish ourselves from other law firms by assisting our clients in the development of their businesses. This comprehensive approach has often earned us recognition as one of the top five law firms in the U.S. for our hedge fund practice. Invest a few minutes to learn what our attorneys can do for your business.

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2 8 H F M W E E K . CO M

H O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6

PALAK PATEL, GLOBAL HEAD OF PRODUCT DEVELOPMENT FOR BLOOMBERG’S ASSET AND INVESTMENT MANAGER (AIM), TALKS TO HFMWEEK ABOUT HOW CHOOSING THE RIGHT SERVICE PROVIDERS CAN HELP FUND MANAGERS

MEET CHALLENGES THROUGH DIFFERENT STAGES OF THEIR FUND’S GROWTH

SOLUTIONS FOR AND BEYOND THE START-UP STAGE

Palak Patel leads global product development for Bloomberg’s Asset and Investment Manager (AIM), an enterprise trading, compliance and operations platform that serves the investment management community.

HFMWeek (HFM): What are some of the biggest chal-lenges that face a manager looking to start a hedge fund?Palak Patel (PP): When you look at the backgrounds and expertise of the managers that are starting hedge funds, generally, these are people whose experience includes picking stocks, managing portfolios and managing risk. All of a sudden they are faced with challenges such as picking offi ce space, making sure they have network communica-tions, ensuring they implement the right technology and hire the right people to help them raise capital. Th ere is a myriad of operational challenges that a start-up hedge fund has to face, and oft en managers have litt le experience of dealing with these operational hurdles.

What we are doing at Bloomberg, is helping start-up fund managers with the operational challenges and in-vestment challenges they are going to face. In addition to helping managers check all of the boxes on the technology and operational side of running their business, we are also providing tools that help them make timely and accurate investment decisions.

Building the technology infrastructure to support a new hedge fund’s trading strategies and operations can be a daunting challenge, so managers must be highly selective when they choose technology partners.

Th ere are a number of diff erent technology vendors out there that help people solve very specifi c challenges that managers are likely to face. But then there are technology partners like Bloomberg that are uniquely positioned to solve a number of diff erent problems.

It is extremely important to choose the right technology partner that is going to scale with the fund as it grows its operations. When you start off with, for example, $25m-50m, you have a set of challenges. But as you grow and you are managing closer to $100m up to $1bn, the level of transparency of your operational control required by investors increases. Working with the right technology partner from the beginning can make a big diff erence for start-up funds. Establishing the right technology foun-dation and working with the right team of people allows managers to focus on their mandate and leave technology issues to their technology partner.

Att racting capital is another fundamental challenge. However, fund managers who can demonstrate they have invested in a robust infrastructure to support their

compliance, operations, and reporting can position them-selves at a distinct competitive advantage.

Oft en clients come to Bloomberg looking for an opera-tional tool and a technology tool. But one of the things they also get with Bloomberg is the benefi t of our commu-nity. Th e diverse community on our system and the events we host provide opportunity to discuss capital and invest-ment challenges with colleagues throughout the industry.

HFM: How can a new hedge fund best handle all of the demands from current and pending regulations?PP: Achieving regulatory compliance is paramount for any asset manager, but can become more diffi cult when you have defi cient technology resources or a piecemeal ap-proach to addressing all of your requirements.

In addition to having the right technology that is going to help hedge fund managers comply with regulation, it is also important to have a technology partner that has the resources to keep up with regulatory change. At Bloomb-erg we have operations in the Americas, Europe and Asia. With these operations comes well-resourced regulatory teams. Th ese teams not only help our Asset and Invest-ment Manager (AIM) business, but help us understand what changes we need to make to our order and execution management solutions, electronic trading platforms and our analytics and data off erings. We benefi t internally from that scale, but in turn, our clients benefi t from the fact that we have a presence in almost every jurisdiction we operate in. We can ensure their technology is able to keep up with regulatory change, as well as helping them understand the changes that are going to impact you in the future.

It is important to take a holistic approach to compli-ance requirements. Th is holistic approach comes from the realisation that client’s requirements are likely to change as they grow or enter new asset classes, strategies or mar-kets. Th eir technology should support the full spectrum of needs such as pre-and-post-trade compliance, audit trail reporting, transaction cost analysis and message archiv-ing so that they can have confi dence that all their bases are covered.

HFM: What is Bloomberg off ering to hedge fund start-ups?PP: Bloomberg off ers a suite of solutions for start-up funds that provides them with a solid technology foundation

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F U N D S E R V I C E S

H F M W E E K . CO M 29

so they can handle day-to-day trading and compliance activities. These solutions are designed to be scalable and flexible to accommodate future growth.

We aim to help start-up funds simplify investment op-erations, reduce operational risk, and minimise up-front infrastructure costs and long-term overhead. These are the things that all funds need to consider, but are especially important to funds in the start-up phase.

For start-ups, Bloomberg’s AIM product pro-vides multi-asset trade execution, portfolio man-agement tools, operations and regulatory compli-ance functionality. Our compliance tools provide real-time pre-trade, post-trade and end-of-day monitoring for client, firm and regulatory re-quirements. They include advanced rule building, reporting and complete audit history, ability to monitor and investigate trades and evaluate per-formance to ensure compliance with best execu-tion, mandates and authorised counterparties and stocks, as well as conduct surveillance to monitor adherence to regulations.

On the execution side, clients have access to our vast order routing network, and deep integration with our electronic trading systems including a market leading Execution Management System in EMSX. From an operations perspective, we pro-vide out of the box connectivity to multiple prime brokers and fund admins as well as reconciliation tools. We give funds the tools required to ensure accurate position data, allowing managers to make investment deci-sions from a single screen.

HFM: How does your offering differentiate itself? What can Bloomberg provide a start-up fund that oth-er technology providers cannot?PP: Bloomberg offers a unique suite of capabilities for start-up funds that are largely delivered through Bloomberg’s

BLOOMBERG OFFERS A SUITE OF SOLUTIONS FOR

START-UP FUNDS THAT PROVIDES THEM WITH A SOLID TECHNOLOGY FOUNDATION SO THEY

CAN HANDLE DAY-TO-DAY TRADING AND COMPLIANCE

ACTIVITIES

desktop, which fund managers and traders are gener-ally already familiar with, or as an auxiliary component. However, to the hedge fund manager, we are delivering everything they need in an integrated fashion and through a single point of contact so they do not have to deal with

multiple vendors and technology solutions that are not compatible. The suite of services includes pro-fessional-grade technology with a fully managed, hosted infrastructure backed by a global service and support team.

Even though we do not provide a consulting service, we deliver our solutions with a consulta-tive approach. Our staff has experience of covering hedge funds of all different sizes that trade across all different asset classes and have different trad-ing strategies. Our clients have the benefit of being serviced by experienced staff, in a manner that is beyond the standard, transactional approach.

One of our key strengths is our integration with the Bloomberg Professional service, or terminal, and the community of professionals that exist on the terminal. This provides access to our com-munication tools and our other community tools combined with diverse liquidity pools across mul-tiple asset-classes. This combination is a key differ-entiator for us in the market.

In addition, Bloomberg offers a fully hosted platform, so there are no servers to manage or

upgrade. Our platform includes disaster recovery, mobile access and FIX connectivity to defined prime brokers and fund administrators.

What also must be taken into account, is the integra-tion of news and event information into our workflows. Through the Bloomberg Professional service, hedge fund managers have access to the data, news and analytics re-lied upon by a community of over 325,000 subscribers globally.

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3 0 H F M W E E K . CO M

S E R V I C E D I R E C TO R YH O W T O S T A R T A H E D G E F U N D I N T H E U S 2 0 1 6

Interactive Brokers, Andrea Nagy, Sales Engineer // (203) 422-8930 // [email protected] Interactive Brokers Group, Inc., together with its subsidiaries, is an automated global electronic broker that specializes in catering to fi nancial professionals by offer-ing state-of-the-art trading technology, superior execution capabilities, worldwide electronic access, and sophisticated risk management tools at exceptionally low costs. The brokerage trading platform utilizes innovative technology built for professional traders, which uses smart order routing to market centers for execution and processes trades in securities, futures and foreign exchange instruments on more than 100 electronic exchanges and trading venues around the world. IB’s Universal AccountSM technology enables traders to trade global stocks/ETFs, options, futures, foreign exchange, bonds, CFDs through a single account. For the past 38 years, IB has been in the forefront of providing technology solutions designed to address the needs of registered investment advisors, money managers, family offi ces, hedge funds, proprietary trading groups and broker-dealers. For more information, visit www.ibkr.com/hedgefunds.

Sadis & Goldberg LLP, Ron S. Geffner, Partner // [email protected] // T: 212 573 6660Sadis & Goldberg LLP is a leading New York based law fi rm focused on delivering sophisticated and creative legal solutions in a highly professional manner. The Firm is internationally recognized for its fi nancial services practice that consists of representing several hundred investment advisers and related investment entities (including hedge funds, private equity funds and venture capital funds). Similarly, the Firm provides regulatory and compliance advice and representation in con-nection with SEC enforcement proceedings. Notwithstanding the emphasis on the fi nancial services industry, the Firm also provides a full range of tax, litigation, real estate, intellectual property and corporate services to its clients.

U.S. Bancorp Fund Services, LLC, Michael Secondo, senior vice president // T: 866 886 4083 // 461 Fifth Avenue, New York, NY 10017 // www.usbfs.comSince 1969, clients have come to rely on US Bancorp Fund Services for inovative service solutions and industry expertise. US Bancorp Fund Services has built its reputation on offering the broadest range of top-quality mutual fund and alternative investment product services. The expertise of US Bancorp Fund Services extends from mutual funds to a wide variety of alternative investment product services, including hedge funds, funds of funds, limited partnerships, offshore funds, private equity funds and separatelty managed accounts. With specialist expertise in both single manager and fund of hedge fund administration, services cab be provided for both onshore and offshore funds. Through our comprehensive range of services and products, leading edge technology platforms and superior client service, we work in partnership to offer the solutions you need.

WithumSmith+Brown, PC, Anthony Tuths // [email protected] // T: 212 829 3203WithumSmith+Brown, PC is a full-service Certifi ed Public Accounting and Consulting fi rm ranking 28th largest in the nation and 7th largest in the Northeast, with 600+ staff in 13 offi ces across six states and Grand Cayman. The fi rm’s Financial Services Industry Group serves clients refl ecting the diversity of the industry, including hedge fund managers, private equity fi rms, mortgage bankers, broker-dealers and regulated investment companies. Our professionals understand the challenges of operating in a complicated, highly regulated environment, and how to successfully comply with SEC and other rules which often require the expertise of independent auditors and consultants.

Grassi & Co, Ronald L. Honka, CPA, Audit Partner // [email protected] Grassi & Co.: Grassi & Co. is a premier professional services organization specializing in accounting, auditing, tax, technology, and business consulting. Grassi & Co. was recently ranked the 17th largest Accounting Firm in New York by Crain’s New York and the 7th largest by Long Island Business News. It was also ranked the 73rd largest in the U.S. by Accounting Today and the 74th largest by INSIDE Public Accounting. They have offi ces in Manhattan, Long Island and Rockland County, NY as well as internationally through its association with Moore Stephens International. Grassi & Co. specializes in professional services for the Not-for-Profi t, Construction, Architecture & Engineering, Financial Services, Life Sciences, Manufacturing & Distribution, Retail, Technology, Media & Telecommunication, Transportation, Energy & Natural Resources, and Healthcare industries, among others.

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BNP Paribas, Andrew Dougherty // [email protected] // T +1 212 841 2843 // Ian Lynch // [email protected] Paribas Securities Services is a leading global custodian and fund service provider, backed by the strength of a universal bank. With over 45 years of opera-tional history, our Hedge Fund Services teams have forged a solid reputation for superior client service and customised solutions across administration, custody and banking. We have built strong partnerships with established alternative funds, including successful start-ups and many of the world's largest managers. We continue to invest in our capabilities, confi rming our committment to alternative investments. By partnering with us, you benefi t from expert technology, designed specifi cally for alternatives, that simplifi es and enhances data reporting and analysis. Our full suite of services allows you to streamline your operations, while the strength of our balance sheet mitigates risk to your investors.

Anchin, Block & Anchin LLP, 1375 Broadway, New York, NY 10018 // T: +212 840 3456 // [email protected] a diverse staff of 350+ and a large fi nancial services practice, Anchin is an accounting and advisory fi rm truly dedicated to the industry. The full-service fi rm provides a wide range of traditional and non-traditional advisory services, including: accounting and auditing; tax planning and compliance; tax credits and incentives; succession planning; litigation support, forensic accounting and valuation services; and due diligence services. Our mission is to be our clients’ expert partner, accomplishing this through creativity, integrity and care. We are committed to connecting clients with industry partners who provide them with industry knowledge and innovative insights.Specialties: fi nancial services, hedge funds, private equity, business advisory services, tax advisory services, tax controversy, state and local tax issues, private client and family offi ce support, cost segregation, economic development, litigation, forensic and valuation services, accounting and auditing.

Bloomberg US, William Scheurer // Tel: +1 212 617 4406, email: [email protected] // EMEA: John Ash // Tel: 020 3525 2001 // email: [email protected] Bloomberg Asset and Investment Manager (AIM) delivers global, multi-asset solutions for portfolio management, trading, compliance and operations for buy-side fi rms. AIM offers an integrated suite of solutions, including tools for: decision support; position and portfolio management; pre- and post-trade compliance; order man-agement, electronic trading and execution; and post-trade matching, settlement, reconciliation and reporting. AIM is used by more than 14,000 professionals in nearly 90 countries at over 700 client fi rms, including some of the largest asset managers, hedge funds, insurance companies, pension funds and government agencies.

Gar Wood Securities LLC, Craig Gantar // 312 662 1275 // [email protected] // Gar Wood Securities LLC 440 S. La Salle St. Suite 2201 Chicago IL 60605 www.garwoodsecurities.netGar Wood Securities provides a multi-prime, multi-asset class infrastructure to its global client base of hedge fund and other institutional clients. As a global prime brokerage fi rm, we facilitate the clearance and settlement of securities through clearing fi rms such as ICBC, and Interactive Brokers. Gar Wood further supports a network of agency based brokers with their own book of custody, DVP, and CMTA business.

Robin Bedford, CEO // [email protected] // T: (441) 234 0004 // Jorge Hendrickson, SVP, Head of Sales // [email protected] // T: (646) 274-1305 // Cell: (203) 246-7914 Opus Fund Services is an award winning independent fund administration fi rm. Within a SSAE16 approved process, Opus uses unique technology and fl at fee pricing to provide automated, integrated middle & back offi ce administration services to domestic and offshore hedge fund and alternative investment vehicles. The ONE platform has received widespread industry recognition including “Best Overall Fund Administrator with AuA < $30bn” by HFMWeek, and Top-Ranked Fund Administrator by Global Custodian for an unprecedented fi ve consecutive years. For more information on Opus Fund Services, please visit www.opusfund-services.com.

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1375 Broadway, New York, NY 10018 212.840.3456 anchin.com @anchincpa

Let us be Your Expert Partner.

Financial Services companies need a solid accounting team behind them to keep up with the pace.

With a team of experts dedicated to the unique needs of investment partnerships, hedge and private equity funds, and investment advisors, Anchin is your big firm alternative to the Financial Services industry. We provide audit, tax, financial reporting, and advisory services to hundreds of clients. To see how Anchin’s experts can help your start-up or existing fund thrive, call Jeffrey Rosenthal at 212.840.3456.

Jeffrey I. Rosenthal, CPA, CGMA Partner-In-ChargeFinancial Services Practice [email protected]

Running with the bulls.

Page 32: HOW TO START A HEDGE FUND IN THE US 2016 - Fund ......Preparing and adjusting to legal changes CAPITAL RAISING Attracting sophisticated investors TRANSPARENCY Meeting the infrastructural