The Author Chat Show

Presents:

How to Star in Your Own Radio

Show!

Hosted by: Lynda D. Brown, Producer and Host of the Author

Chat Show

Saturday, September 13, 2014

St. Louis Public Library 225 No. Euclid St. Louis MO 63108

All contents copyright. ©Lynda D. Brown All rights reserved. No part of

this document or the related files may be reproduced or transmitted in

any form, by any means (electronic, photocopying, recording, or

otherwise) without the prior written permission of the publisher.

Limit of Liability and Disclaimer of Warranty: The publisher has used

its best efforts in preparing this book, and the information provided

herein is provided "as is." Publisher makes no representation or

warranties with respect to the accuracy or completeness of the

contents of this book and specifically disclaims any implied warranties

of merchantability or fitness for any particular purpose and shall in no

event be liable for any loss of profit or any other commercial damage,

including but not limited to special, incidental, consequential, or other

damages.

Trademarks: This book identifies product names and services known

to be trademarks, registered trademarks, or service marks of their

respective holders. They are used throughout this book in an editorial

fashion only. In addition, terms suspected of being trademarks,

registered trademarks, or service marks have been appropriately

capitalized, although publisher cannot attest to the accuracy of this

information. Use of a term in this book should not be regarded as

affecting the validity of any trademark, registered trademark, or

service mark.

Introduction of facilitator: Lynda D. Brown

Ms. Brown is a bestselling author, and producer & host of The Author

Chat Show on blogtalkradio.com and Google Hangouts on Air. After

successfully publishing her own book, Ms. Brown realized that many

authors were struggling to promote their books. Ms. Brown decided to

use her experience in marketing and promotion to create an online

radio show or podcast to interview new and established authors

looking to promote their books to a wider audience.

In October 2010, she created the Author Chat Show on

blogtalkradio.com. The show has seen a significant increase of

listeners over the years and now authors are eagerly seeking her out

to help them promote their books.

In July 2014, Ms. Brown decided to expand her show by interviewing

authors overseas, and she created The Author Chat Show on Google

Hangout on Air to achieve this.

Part One: What is a Podcast?

According to Wikipedia, here’s the definition of a podcast:

A podcast is a digital medium consisting of an episodic series of audio,

video, PDF, or ePub files subscribed to and downloaded through web

syndication or streamed online to a computer or mobile device. The

word is a neologism and portmanteau derived from "broadcast" and

"pod" from the success of the iPod, as audio podcasts are often

listened to on portable media players.

Merriam Webster defines Podcast: a program (as of music or talk)

made available in digital format for automatic download over the

Internet.

A list of all the audio or video files associated with a given series is

maintained centrally on the distributor's server as a web feed, and the

listener or viewer employs special client application software, known

as a pod catcher, that can access this web feed, check it for updates,

and download any new files in the series. This process can be

automated so that new files are downloaded automatically, which may

seem to the user as if the content is being broadcast or "pushed" to

them. Files are stored locally on the user's computer or other device

ready for offline use, giving simple and convenient access to the

content. Podcasting contrasts with webcasting (Internet streaming),

which generally isn't designed for offline listening to user-selected

content.

As discussed by Richard Berry, podcasting is both a converged

medium bringing together audio, the web and portable media player,

and a disruptive technology that has caused some in the radio

business to reconsider some of the established practices and

preconceptions about audiences, consumption, production and

distribution. This idea of disruptiveness is largely because no one

person owns the technology; it is free to listen and create content,

which departs from the traditional model of 'gate-kept' media and

production tools. It is very much a horizontal media form: producers

are consumers and consumers become producers and engage in

conversations with each other.

What is blogtalkradio.com?

BlogTalkRadio is a web-based platform that allows podcasters and

talk show hosts to create live and on-demand talk format content for

distribution on the web and podcast distribution channels. Its claim to

fame is a web based 'studio' that allows its content creators to host

multi-participant broadcasts using a computer and a phone.

Howard Kurtz, in his "Media Notes" column in The Washington Post,

wrote about BlogTalkRadio that "The process is nearly idiot-proof. The

host logs on to a Web page with a password, types in when he wants

the show to air, and then, using a garden-variety phone, calls a special

number. The computer screen lists the phone numbers of guests or

listeners calling in, and the host can put as many as six on the air at

once by clicking a mouse. Listeners can download a podcast version

later, a populist force in cyberspace."

Condé Nast Portfolio referred to BlogTalkRadio as a site that "has

become the dominant player in the latest media trend, one that allows

anyone with a Web connection to host a talk show on any topic at any

time of day. It is the newest form of new media; the audio version of

the internet blog.

Okay, let’s get started. In Part One, we will spend the first hour

creating an account and learning how to create a user profile. Then I’ll

show you how to create a show page, schedule guest and how to use

the virtual studio.

In the second hour, I will show you how to actually host a show! I’ve

set up a 30 minute Live interview to air on my Author Chat Show.

How to create a BlogTalkRadio account:

Filling out your profile makes your show easy to find. A complete

profile includes a detailed description, catchy title, unique cover

artwork, and connections to your social media pages.

A good description has the keywords people are searching for on

Google, Bing and Yahoo. For example if your show is about gardening

be sure to use terms like "organic fertilizer, homegrown, vegetables,

plants, seedling, nursery, and soil" and more. Writing a description will

also help you plan topics for your show. We also find that adding social

links to your Facebook and Google+ profiles helps boost your traffic

from search engines.

My completed profile:

After setting up your profile, next you want to set up your show page:

My completed show page for my next broadcast:

Your Virtual Studio

Part Two

Now let’s record a show. This will be all hands on…

The St. Louis Public Library offers a great FREE blogging and

podcasting class for library patrons. I took the class and learned so

much, especially about editing! After I completed the six week online

course, this is what I received:

To sign up for this class, just log onto https://www.slpl.org and click on

online classes! All you need is your library card!

Thank you so much for attending my How to Star in Your Own Radio

Show program. I hope this program was informative, and will assist

you in deciding if podcasting is right for and or your business!

Lynda D. Brown

Author Chat Show

Google Hangout on Air!