7 Examples of How to Spruce up Your B2B Email Follow-up for Spring

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Traditional B2B Email Follow-up

Here’s the classic follow-up email:

Traditional B2B Email Follow-up

• This email included more supporting information, like an external link to a complementary article and performance metrics

• What made this email stand out was the P.S. after the sign-off, which gave the email a more familiar tone and included a link to read testimonials from big-name clients

Crucial Elements of a Successful Follow Up:• Personalization– Including the prospect’s first name

and/or company can improve both email and sales conversion rates. And it makes the prospect feel like you actually know them• Supporting information– You know your product

performs well, so let your prospects see what they can expect by working with you• A clear call-to-action– Every email must include some

type of CTA, from a big button linking to a demo form, to a simple request to set up a call

Eye-Catching Subject Line

Instead of including “follow-up” in your subject line, look at this one:

Eye-Catching Subject Line

• Even if you don’t buy the email list, the $50 gift card offer is a great incentive to open the email, which is half the battle!

• Take a risk with a new subject line in the follow up

Post-Event Email Follow-up

After meeting potential customers at a conference, send this follow-up

Post-Event Email Follow-up

• This email reminds the recipient where they first heard of the company and why they should consider you for their project management solution

• Also includes various ways to learn more about the product depending on how far along in the buying cycle they are

This one is less personalized, but still a fantastic example of post-event follow-up:

Post-Event Email Follow-up

• Used their MarketingProfs’ B2B Marketing Forum list to widen the reach of their next webinar

• Well-timed and relevant to the customer

• Send them relevant content and invite them to future events– just make sure to send some kind of follow-up

Triggered Email Follow-up

First, here’s the original email:

Here’s the follow-up:

Triggered Email Follow-up

• Using their marketing automation system, they were able to track who clicked through the first email to the infographic, and send those people a follow-up just hours later

• If they didn’t click on the desired link, try sending another email a few days later with a different link or CTA

• If it wasn’t opened, try adjusting the subject line or sending them something totally different

• Make sure to test your emails

Website Activity Email Follow-up

Send this email after they visit your website:

Website Activity Email Follow-up

• If your prospects are looking at your pricing page, they’re probably very interested in your product

• Skip ahead in the normal nurturing process and ask for a call

• Don’t send the same email to every web visitor- tailor the message and CTA to the page the prospect visited

• Also try sending a piece of content that will move them further down the funnel

Originally written by Caroline Malamut,the full post can be found here