HOW TO SIMPLIFYYOUR EXISTING CONTENT MARKETING STRATEGY

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In the fast paced world of content creation and delivery, most campaign managers, content creators and publishers often find it difficult to find the time to stick to a strategy that is overly complex. When this happens, things can slip through the cracks, irrelevant content can be developed, deadlines and opportunities can be missed, and the quality of your content can suffer greatly. So it seems that the most effective strategies are the simplest ones; having said that, here are a few tips to help you cut out any unwanted processes in your campaign.

At the beginning of the year, take some time to review your up and coming editorial calendar. In doing this, pay attention to post deadlines, seasonal opportunities for content creation, and any special offers that may need marketing at a certain date.

Your Editorial Calendar

It isn’t necessary to know exactly what kind of content you will need to produce much later in the year, right down to the title and description; but having a good idea of when you will need to create, post, and market your content will give you a serious advantage.

Reinvent Your Approach

Good content management requires a certain level of adaptability since we live in a dynamic world where the relevance of information is constantly shifting. Don’t be afraid to explore new ideas for your strategy and find new ways to create content that Google will rank highly.

Sticking to age old and trusted strategies might offer you a certain degree of security when it comes to your campaign, but it won’t allow you to take advantage of new opportunities. Besides, if your current strategy is not working for you, then often the best way

to rectify that is by rebuilding it from the ground up.

Hang on to every successful piece of content and use it again when necessary. You should obviously give it another editing before you do so. Take the time to insert any newly relevant information into your content to keep giving visitors what they want.

Repurpose content that has performed well

Having a template for the creation of content for specific products and services is a great way to save time and effort on your strategy, thus saving you money. Keep templates of previously successful posts, and use them as a skeletal structure for your new creations.

First it is good to note that you should never over-automate any part of your content strategy, doing so will make everything seem all too generic and impersonal which can leave a bad taste in the mouth of any end-users of your content.

But there are some instances where tools can be used to automate you processes. This will free up your time and give you the space you need to apply your energy to more impactful content marketing schemes.

Know where to automate your process

If you can fit your entire strategy plan on a single, printed piece of paper then you are on the right track. This will help create a benchmark for your strategy’s simplicity, and you would be surprised how much you can put on a page, but there is another advantage with regards to streamlining the creation of relevant content.

Keep your strategy plan to a single page

A single page plan can be copied and distributed to everyone who is working on the processes of your strategy. This means that everyone who has some kind of input or responsibility with regards to content marketing, will be on the same page, will know your goals and targets, and will consistently produce and manage content in line with your marketing strategy.

This guide has been brought to you by Three Fat Fish, a transparent and honest digital marketing agency in Sydney. For more

information on our services contact us:

+61 (02) 9844 5495Monday–Friday 9am-6pm

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