how to set your digital strategy in motion v2

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IS YOUR TECHNOLOGY DIGITAL STRATEGY Today is the day your digital strategy moves from being a nice-to-have to being central to the set of investment decisions for the next 12 months. Together, we can make your platform a cheetah! TandemSeven partners with our clients to achieve exceptional digital experiences for their customers, employees, and partners. www.tandemseven.com Boston | Chicago | New York | Plymouth The day will come for large enterprise technology organizations when alignment, simplification, and the need for speed become imperative to maintain or attain competitive advantage. HOW TO SET YOUR DIGITAL STRATEGY IN MOTION Current Platform Understand the current state of your systems, digital assets, and processes. Define a comprehensive understanding of your digital platform with gaps and areas of strength highlighted. Customers/Users Perform observations and a structured analysis of customers and the full range of user types. Gain deeper insights into behaviors and needs from clients and users seeking to purchase products, working at their desk, or in mobile contexts. Research Technical Architecture Define a new technical architecture with components. Stack recommendations that are based on your business drivers and planned roadmap for growth. Personas/Journey Maps Compose a set of user personas that illustrate key behaviors, needs, and technographics. Take these individuals through a journey representing their lifecycle of engagement. Identify where there are break points and drop-offs. Devise a future vision for the journey as it will look in 2-3 years. MODEL Technical POC Develop and integrate a promising new technology with key components in your existing stack. Showcase realistic data and mitigate aspects of the development risk. Experience Concept Show how the newly envisioned experience could unfold through a combination of interactive mockups and storyboards. Link this visual representation to key constituencies and business drivers. Prototype Roadmap Assemble a multi-faceted release plan that includes key dependencies and enabling technologies. Ensure that each major release serves a critical mass of constituents and renders a cohesive impact on the experience. Governance Initiate new processes and organizational models to promote clear and efficient behaviors for ownership, approvals, and adoption of best practices. Make these new procedures and teams lightweight and nimble. Plan Build & Deploy Develop the new solution, associated services, and components using Agile methods as appropriate. Develop in such a way as to promote reuse and meaningful abstraction. Dev Ops Refine your entire development pipeline from the earliest prototype in a Dev sandbox to production deployment to be as fast as possible. Automate and streamline code builds and testing to minimize manual workarounds. Execute SUCCESS!

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Page 1: How to set your digital strategy in motion v2

IS YOUR TECHNOLOGY

D I G I T A L S T R A T E G Y

Today is the day your digital strategy moves from being a nice-to-have to being central to the set of investment decisions for the next 12 months. Together, we can make your platform a cheetah!

TandemSeven partners with our clients to achieve exceptional digital experiences for their customers, employees, and partners.

www.tandemseven.com

Boston | Chicago | New York | Plymouth

The day will come for large enterprise technology organizations

when alignment, simplification, and the need for speed become imperative

to maintain or attain competitive advantage.

H O W T O S E T Y O U R D I G I TA L S T R AT E G Y I N M O T I O N

Current PlatformUnderstand the current state of your systems, digital assets, and processes. Define a comprehensive understanding of your digital platform with gaps and areas of strength highlighted.

Customers/UsersPerform observations and a structured analysis of customers and the full range of user types. Gain deeper insights into behaviors and needs from clients and users seeking to purchase products, working at their desk, or in mobile contexts.

Research

Technical ArchitectureDefine a new technical architecture with components. Stack recommendations that are based on your business drivers and planned roadmap for growth.

Personas/Journey MapsCompose a set of user personas that illustrate key behaviors, needs, and technographics. Take these individuals through a journey representing their lifecycle of engagement. Identify where there are break points and drop-offs. Devise a future vision for the journey as it will look in 2-3 years.

MODEL

Technical POCDevelop and integrate a promising new technology with key components in your existing stack. Showcase realistic data and mitigate aspects of the development risk.

Experience ConceptShow how the newly envisioned experience could unfold through a combination of interactive mockups and storyboards. Link this visual representation to key constituencies and business drivers.

Prototype

RoadmapAssemble a multi-faceted release plan that includes key dependencies and enabling technologies. Ensure that each major release serves a critical mass of constituents and renders a cohesive impact on the experience.

GovernanceInitiate new processes and organizational models to promote clear and efficient behaviors for ownership, approvals, and adoption of best practices. Make these new procedures and teams lightweight and nimble.

Plan

Build & DeployDevelop the new solution, associated services, and components using Agile methods as appropriate. Develop in such a way as to promote reuse and meaningful abstraction.

Dev OpsRefine your entire development pipeline from the earliest prototype in a Dev sandbox to production deployment to be as fast as possible. Automate and streamline code builds and testing to minimize manual workarounds.

Execute

S U C C E S S !