how to set up your social media channels...with on linkedin. for a beginner’s page, you will only...
TRANSCRIPT
https://care.wales.coop
/
How to set up your social media channels
You know which channel is right for you and have planned your strategy, so it is now time to
set up your pages. This is a step by step guide to setting up Facebook, Twitter, LinkedIn and
Instagram.
1) To use Facebook as a business, you or someone on your team will need to have a
personal Facebook account set up. If you haven’t already, you can do this on the
signup page with your first name; surname; email address; new password; birthday
and gender.
2) When you first open Facebook it will take you to the homepage. In the right-hand
corner of the homepage there’s a drop-down arrow next to home where you can
click create page.
Care to Co-operate
https://care.wales.coop
/
3) This will take you through to this page, where you will choose the type of page you
want to set up. We recommend setting up as a “cause or community”. When you
click on this it will prompt you to set up a name.
4) You will then be prompted to upload a profile picture and cover photo. We would
advise that your profile picture is your logo and then you could have a more general
photograph as the cover photo, such as below, or a more relevant banner of a
current campaign you’re running. The dynamics for a good quality cover photo are
851 x 315 megapixels.
Profile picture Cover photo
https://care.wales.coop
/
5) Next, add a username. A username is a simpler way to search for your page e.g.
@WalesCooperativeCentre.
6) Now, a little bit about what you do, and it will be shown under the ‘about’ section of
your page (see Wales Co-Operative example).
Click on the ‘add a short description’ prompt and then fill in with your location;
opening times; business info; contact details; insert a link to your website; give an
overview of what you do; give any general information; mention any products you
may have and finally enter key words that relate to what it is that you do e.g. ‘charity;
care; public and government service.’ This will appear as below.
https://care.wales.coop
/
7) To build a following, you can start by inviting your own personal friends to like the
page. If someone likes your page, the posts you do will come up on their newsfeed.
The more likes you get, the better received your page is. See Build your following
resource for more tips.
8) You can set up different roles and responsibilities on the account, so that more than
one person can manage the social feed. This may not be entirely necessary, but if so,
you can do this by clicking on Settings > page roles and then entering the name or
email address of a person to assign them a ‘role’. Below you can see the different
roles along the top and the responsibilities these give you down the side. We
recommend one person who is the Admin (able to manage the entire page) and then
others as an Editor (meaning they’re able to post and manage the page but aren’t
able to assign/remove people from their roles.
https://care.wales.coop
/
9) You can then add posts with either image or video. To upload, you click on the
camera icon, then press upload image or video. If you want to upload more than one
image you can always click ‘carousel’ or ‘slideshow’ which allows pictures to be
uploaded in a multiple rolling/video like form.
10) When you upload a video, you will see the below screen. You will need to add a title
for your video and then a description. The description will appear below the video
much like a normal post, and you will use this to add context. You can add ‘tags’ that
are relevant to your video such as ‘care’ ‘charity’ etc. You will also need to wait for the
video to upload to 100% in the write hand corner before publishing the post.
https://care.wales.coop
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11) You can also ‘schedule’ images, video or general posts to be posted automatically at
a certain time or day. All you need to do is click on the arrow next to publish, select
schedule and then choose the date and the time (in 24hr clock) that you want the
post to go live.
https://care.wales.coop
/
1) Twitter is different to Facebook, as you do not connect a business to an existing
personal account. You will need to start by creating a specific Twitter account for your
organisation. This is done by visiting the website and signing up.
2) This will then prompt you to set up a username – which could be as an example
@CaretocooperateWales. People will search you by putting @ followed by your
username.
3) You will then need to do the same as Facebook and add a profile picture and a
twitter banner. As you can see below.
4) Twitter limits you to 280 characters, meaning you have to be clever with what you
write and how you describe yourself. To create an ‘about you’ description, as seen
below, you will need to go on to your profile > click edit profile in the right-hand
corner > and fill in a short description; your location; your website; and set a colour
scheme for your account.
https://care.wales.coop
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Below are examples of both Wales Cooperative description and a Cowshed example
of how to edit a profile.
5) You can see how many people you’re following, and how many people follow you
across the top of your profile under your cover photo.
6) Your profile can be accessed by clicking on the icon of your profile picture across the
top of Twitter. You can also access the ‘Homepage’ where you’ll see all the tweets
from everyone you follow; the ‘moments’ section with relevant news stories and
popular Tweets; the ‘notifications’ centre where you’ll get updates on anyone who’s
followed/retweeted/liked your posts; and messages where people you follow and
who follow you back can privately message you. To send a new tweet, press the tweet
button in the right hand corner.
https://care.wales.coop
/
7) Your tweet must meet 280 characters and through this you can add; links; photos;
video; GIFs; location; polls. To use a hashtag just put the hashtag followed by the
word, with no spaces e.g. #Care2Cooperate
8) To add a picture or video you will click on the mountain icon, and select the file you
want to upload from your computer. You can then tag people in the photo. This can
be relevant people who you want to see your tweets and who you want to engage
with.
https://care.wales.coop
/
9) To add a video, you do the same again and select the video. If you want, you can
‘trim’ the video down to make it shorter if you don’t want it to be too long. Just move
the toolbar below along.
10) Your Twitter homepage will look similar to this and will bring up tweets, retweets and
likes of those you follow. It will also show ‘trending hashtags’ in your area, as well as
suggestions on who to follow based on your own followers and the people you
already follow.
https://care.wales.coop
/
1) Much like Facebook, you must first have a personal LinkedIn account to set up a
LinkedIn page. You can do this on the LinkedIn website by giving your email, name
and information.
2) When you’ve set up your personal page, you can then move on to your work page.
This can be accessed in the top right-hand corner under the ‘work’ icon. You will then
select ‘create a company page’.
https://care.wales.coop
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3) You will then need to set a company name and enter what you want your URL to be.
Verify, and click create page.
4) You will then see your blank page where you will need to insert both a ‘profile
picture’ and a ‘cover image’. This should be consistent with the ones you have on
both Facebook and Twitter.
https://care.wales.coop
/
5) Then fill in your description with 200-2000 words. This should really snapshot what it
is you do and have to offer, much like your Facebook description.
6) You can then make your page more specific by selecting your company size; industry;
year founded; company type; office location (this can be more than one).
https://care.wales.coop
/
7) You can also add specialities that of interest to your business.
8) On admin tools, you can assign roles to different people in your business. Select
‘page admins’ from the ‘admin tool’ drop down shown below.
https://care.wales.coop
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9) You will then see the below roles and can assign them to people you’re connected
with on LinkedIn. For a beginner’s page, you will only need to use the below two and
most likely only ‘designated admin’:
Designated admin: allows employees to make edits to your company page,
add other admins, and post updates.
Direct sponsored content poster: allows marketers at your company to share
content on the newsfeed.
10) To write a post, you go on to either your newsfeed or page and fill in the box at the
top. You can add image or video here by selecting the camera icon and this inserts
the image, or the video icon and this inserts a video.
https://care.wales.coop
/
1) You will need to download the Instagram app on either your iPhone or Android. It
can also be accessed via the Instagram website; however, this limits you on what you
can see and post.
2) You will then want to set up your Instagram as a business page, by selecting edit
profile and selecting ‘try Instagram business tools’.
https://care.wales.coop
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3) You will be prompted to connect to your Facebook page, which would be best to do.
It will bring up the pages already connected to Facebook on that device, select the
page.
4) Then you will need to add a category for your profile, this can be ‘companies and
organisations’, also, you can add contact options such as phone and email.
5) In the about you section you add your profile picture, this should be your brand logo;
your name e.g. ‘Care to Cooperate Wales’; your username e.g. ‘Care2cooperate’; your
website URL; and a short sentence or slogan about what it is that you do.
https://care.wales.coop
/
6) You can use Instagram to upload images, video and stories. A ‘story’ is images or
video that will only last for 24 hours and you can also add text, links and @ tag
people the same as in a normal post.
7) To upload a photo or video to your home screen you will press on the ‘plus’ symbol
in the centre of the homepage or your profile. This will be connected to the photo
and video available on your phone.
Profile picture,
but also where
you can create
a ‘story’. Press
and hold the
profile picture
to add a photo
to your 24
hour story.
This is where
the photos
you post will
appear on
your profile.
This is where
you press to
add a new
photo to your
profile.
Here you can see
how many
people liked your
photo
Press here to
go back to the
homepage.
https://care.wales.coop
/
8) To upload a photo, select the photo, size it or add multiple images by selecting the
multiple square image in the corner.
Select a photo
from your
camera roll.
Size up the
photo by
pinching it to
fit the frame.
Add several
photos in a
‘frame’ or
multiple one
after the other.
https://care.wales.coop
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9) Then press next, which will take you through to the filter screen. Here you can select
an effect to put on either your image or video. Scroll left to see what other filters
there are available.
https://care.wales.coop
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10) After you’ve selected your filter, press next again. Then you will add a description of
your image or video and you can also tag location and people you know in the image
as well. When you’re all done press share.
Tag friends, or
people you
want to see
your image.
Upload your
photo/video
straight to any
of the other
social media
accounts you
have linked.
Add your
location based
on your
geolocation
tracker on your
phone.
https://care.wales.coop
/
11) Your image will appear on your profile and on your homepage. On the homepage,
you can see all the pictures of those you’re following as well as all their stories along
the top.
Where you can
view and send
direct
messages.
Where you can
add and view
your own story,
as well as the
people you
follow.
https://care.wales.coop
/
12) When you want to add a story, it will come up with a screen like below. To add a
photo or a video you press ‘normal’. To film you must hold down normal and then let
go when you want the video to stop. You can swipe left to see what other options
there are on offer, such as filters and different effects.
https://care.wales.coop
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13) To add text to your story you can tap anywhere on the image and that will bring up a
text box.
This is where
you can
change the
font of the
text.
This is where
you can
change the
colour of the
text.