Google+ For Business

Using the next generation of “Word Of Mouth” advertising

Jean Lanoue 407-273-7788 jean@socialjeanie.com

http://socialjeanie.com/

Jean and her team will work together with you to build a powerful

social media campaign for your company that is focused on ROI.

Using quality content such as blogs podcasts, video, eBooks,

eNewsletters, whitepapers, and social media posts that pull people

toward your company and product, where they naturally want to be, is

the focus of Inbound Marketing. By aligning the content we publish

with your customer’s interests and needs, you naturally attract

inbound traffic that you can convert through effective landing pages,

close and delight over time.

Internet Marketing Agency

Providing Simple, Effective Online Marketing

Facebook, LinkedIn, Google+,

Twitter, YouTube and Pinterest

Do you use Social Media Platforms?

Goals

Gain an understanding of the value of social media

Set up Google+ Profile

Set up Google+ Business Page

Join some Google+ Communities

What’s in it for me?

Build trust

Meet influential people

Grow your own network of influence

Open up opportunities

Be wanted even demanded

It’s free

Build Trust and Influence Prospective customers/clients are more likely to trust

online reviews from peers than marketing efforts

Conversations spread quickly

Social tools make school advocates highly influential

Natural flow of conversation will lead to discussion and

raise awareness

Build quality relationships at no monetary cost

Advantages

Quicker to read than email

Easier to share with others

Current – what’s happening today?

Interactive – room for comments & conversation

Disadvantages Time consuming efforts

Proper response and management of negative

conversations

Fighting the temptation to spam potential families and

students with information

Takes patience and perseverance to see results

Which to use for what Facebook – Perfect for current parents and students. Quick

updates and events can be shared with friends and family

LinkedIn – Reach out to potential business partnerships in

groups

Pinterest – Fun and easy and gets a lot of website referrals

Google+ - It’s Google and they don’t play nice with others

but they have the power

Twitter – Under 30 group is here. If you’re not, you’re

missing them

Google+ Profile

Click on Create Profile.

Complete your personal information and a username that everyone will` see.

Add anyone that it thinks you might know to your friends list. Complete if you want to, otherwise just click Next.

Follow other pages that might interest you. Again, choose if you wish or click Continue. It may prompt you if you don’t pick anything at this point, but continue anyway.

Add a photo to your profile. You can either Snap a photo with your webcam or you can upload a photo from your computer.

Complete further information about yourself such as where you went to school or where you work If you don’t want to complete this, just click Finish.

Getting started with Google+

Pages

Open Google+. Place your cursor in the top-left corner for the Google+ main menu.

Click Pages.

Click the Create a page button in the top right.

Pick the Google+ page category that you want to create.

Click the Create button.

Google+ Communities Complete the About section. In this step, you'll provide basic

information about your cause. You should include a

description as well as a website, because this will improve

your rankings.

Remember:

First, “Like” your page to build support.

Post a status update. Write your post in the comment box and then click on "Post.“

Upload more photos to show people what’s happening at your school. Click on "Photos”, click on "Add photos," and then choose the photos you'd like to upload from your computer.

Upload a cover photo. Click on "Add a cover" on the right-hand side of the place where your cover page should be, and then click on "Upload Photo." Choose a photo for your cover page.

Post at least once per day, but not so often that your fans get annoyed.

Practice – CPR daily – Comment, post, Reply

Follow 70 – 10 – 10 – 10 rule for posts

Create events for parents to join and share

When it's relevant, upload recent photos to show what you've been up to. Be sure that your photo release includes Facebook

Whenever you have new Facebook friend, new parent at school or new contact, invite them to follow your fan page.

Remember to maintain

How do you get the word out?

On your web-site – “Add Link”

Gmail will send notice to current contacts

Participate in Google+ Communities

Social Jeanie Services

Training/Consulting

Whitepapers

Ebooks

Enewsletters

Call To Actions

Smart Phone Apps

Reputation Management

Social Media Posts

Social Media

Engagement

Social Media Setup

Blog

Website Development

Website Management

Landing Pages

Questions