how to set up a double opt-in sequence

Set up your opt-in sequence PAM NEELY build your list, build your business

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Set up your opt-in sequence

PAM NEELYbuild your list, build your business

PAM NEELYbuild your list, build your business

Let’s get it out into the world.

Congratulations on finishing your opt-in!

PAM NEELYbuild your list, build your business

This is the full sequence of a double opt-in email signup

Opt-in form

1st confirmation page

Email confirmation is sent

Email confirmation link is clicked

Subscriber goes to finalconfirmation page

Subscriberdownloadslead magnet

Welcome email is sent

PAM NEELYbuild your list, build your business

You’re very well acquainted with opt-in formsThey’re where people enter their email address.

Opt-in forms can be embedded in the content of your site or they can be pop-ups.

They could also be on your Facebook page, or a Twitter card, or even on a partner’s site.

Opt-in form

PAM NEELYbuild your list, build your business

These are a few opt-in forms

PAM NEELYbuild your list, build your business

Once people enter their email address and click the button, they’ll see a page like this:

1st confirmation page

PAM NEELYbuild your list, build your business

Next, they’ll get an email that looks like this:

Email confirmation is sent

PAM NEELYbuild your list, build your business

They have to click the link in the email for their subscription to be confirmed

Email confirmation link is clicked

PAM NEELYbuild your list, build your business

After they click the link, they’re brought to the final confirmation page

Subscriber goes to final confirmation page

PAM NEELYbuild your list, build your business

They can download the lead magnet as a PDF by clicking on the cover imageThere’s also a prompt for them to follow me on social media.

Subscriber downloadslead magnet

PAM NEELYbuild your list, build your business

In the final step, the new subscriber gets a welcome emailIt includes a question and a short list of my most popular blog posts.

Welcome email is sent

PAM NEELYbuild your list, build your business

The question is importantYou’ll get some of the finest content creation ideas from the answers to this question.

Welcome email is sent

PAM NEELYbuild your list, build your business

That’s the complete sign up sequenceIt will probably take you about 2 hours (maybe 3) it get this all up and working.

PAM NEELYbuild your list, build your business

Next, in the final video of this series, we’ll set up an A/B split test of your opt-in boxSee you there.

PAM NEELYbuild your list, build your business

Like this SlideShare?

See more on PamNeely.com,where you can sign up for list building tips or joinList Building Coaching

http://pamneely.com/

http://pamneely.com/list-building-coaching/

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Single Opt-In or Double Opt-In for Your Email

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Why is double opt in better option than single opt in

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how to set up a double opt-in sequence

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