how to set startup goals

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Page 1: How to Set Startup Goals

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HOW TO SET GOALS

Page 2: How to Set Startup Goals

This presentation consists of insights from the following founders:

Brittany Hodak Co-Founder of ZinePak

@Brittany Hodak

Mike Townsend Co-Founder of HomeHero

@Mikettownsend

Julie Lorch Director of UX at DoSomething.Org

@jooLAAY

Melanie Perkins Co-Founder and CEO of Canva

@MelanieCanva

Vivek Sharma Co-Founder and CEO of Movable Ink

@Vivsharma

Aaron FiresteinCo-Founder and Chief Artist at BucketFeet

@AaronFuegostein

Page 3: How to Set Startup Goals

Table of Contents

Page 4

Page 19

Page 28

Page 33

Page 46

Page 51

1. Top 3 Productivity Hacks

2. How to Set and Achieve Your Goals

3. How to Raise Awareness and Close Deals

4. Top 3 Traits to Identify in New Hires

5. Life As An Entrepreneur

6. Beating Adversity

Page 5: How to Set Startup Goals

Create task lists: “I create a sorted list and give myself tighter deadlines on items where

I might be a bottleneck.” When it comes to your team try WeekDone and Asana.

Vivek Sharma — @VivsharmaCo-Founder and CEO of Movable Ink

Page 6: How to Set Startup Goals

Say no to meetings. “90% of my time is spent on things with an end-goal in mind.”

Vivek Sharma — @VivsharmaCo-Founder and CEO of Movable Ink

Page 7: How to Set Startup Goals

Delegation: “The second we figure out a piece of the business I find someone to own

it completely...Your only job [as a founder] is to build a machine that can scale. Sinking yourself into a role makes you a bottleneck and doesn’t

give someone else an opportunity to lead.”

Vivek Sharma — @VivsharmaCo-Founder and CEO of Movable Ink

Page 8: How to Set Startup Goals

Schedule, schedule, schedule! “It takes a lot less willpower to do something that’s scheduled than to “find time” to deal with

an outstanding item on your to-do list.”

Brittany Hodak — @BrittanyHodakCo-Founder of ZinePak

Page 9: How to Set Startup Goals

Track it! Try the app Way of Life to chart your weekly and monthly performance.

Brittany Hodak — @BrittanyHodakCo-Founder of ZinePak

Page 10: How to Set Startup Goals

Match your activities to your values. Jim Loehr and Tony Schwartz’s book The Power of Full

Engagement is a great way to get started. “Time and energy are finite resources, and it’s important that you manage them effectively.”

Brittany Hodak — @BrittanyHodakCo-Founder of ZinePak

Page 11: How to Set Startup Goals

Free up your time, attention, and creativity by setting: 1. A routine of waking up

2. Eating a set number of meals 3. Exercising

Mike Townsend — @MiketTownsendCo-Founder of HomeHero

Page 12: How to Set Startup Goals

“Startups can consume your life 24/7, but the goal is not to spend all your time working on your business, it’s to be as

productive as possible.”

Mike Townsend — @MiketTownsendCo-Founder of HomeHero

Page 13: How to Set Startup Goals

Focusing on the end goal: “Looking at every task in the context of the bigger picture provides motivation to see the task through.”

Melanie Perkins — @MelanieCanvaCo-Founder and CEO of Canva

Page 14: How to Set Startup Goals

Writing lists: “Jotting things down is often the first step to seeing them realized.”

Melanie Perkins — @MelanieCanvaCo-Founder and CEO of Canva

Page 15: How to Set Startup Goals

Long walks for brainstorming.

Melanie Perkins — @MelanieCanvaCo-Founder and CEO of Canva

Page 16: How to Set Startup Goals

To-Do List: Write out big tasks and list the sub-tasks that need to be accomplished.

Aaron Firestein — @AaronFuegosteinCo-Founder and Chief Artist at BucketFeet

Page 17: How to Set Startup Goals

Coffee and tea to start the day followed by instrumental music

Aaron Firestein — @AaronFuegosteinCo-Founder and Chief Artist at BucketFeet

Page 18: How to Set Startup Goals

HOW TO SET AND ACHIEVE COMPANY GOALS

READ THE BLOG

Page 19: How to Set Startup Goals

“Every week on Monday each of the teams in our company meet and make a plan for the week and then on Friday each team creates a Canva design and presents what they have

been up to in front of the rest of our company.”

Melanie Perkins — @MelanieCanvaCo-Founder and CEO of Canva

Page 20: How to Set Startup Goals

We just started a new small teams model - where each team in our company creates a ‘pitch deck’ with their objectives,

goals and their timeline for the quarter.

Melanie Perkins — @MelanieCanvaCo-Founder and CEO of Canva

Page 21: How to Set Startup Goals

“Goals are quarterly, ambitious, quantified, and visible throughout the company. At Movable Ink, we want everyone to be

CEO of their piece of the business. OKRs help with this by giving everyone

visibility on what each team owns, how they are performing, and what their role is in contributing to the company’s success.”

Vivek Sharma — @VivsharmaCo-Founder and CEO of Movable Ink

Page 22: How to Set Startup Goals

Use the S.M.A.R.T. goals system: Specific, Measurable, Attainable,

Realistic, and Time-Bound.

Brittany Hodak — @BrittanyHodakCo-Founder of ZinePak

Page 23: How to Set Startup Goals

“Hard goals and milestones are hugely important, but going after soft

wins is important too. You want to hit numbers but you also want to build a culture.”

Aaron Firestein — @AaronFuegosteinCo-Founder and Chief Artist at BucketFeet

Page 24: How to Set Startup Goals

“We use our own internal dashboard that indicates our key metrics, which every

employee can see. It gives a clean look with line graphs at the state of the company in

marketing, sales, engineering, and growth.”

Mike Townsend — @MiketTownsendCo-Founder of HomeHero

Page 25: How to Set Startup Goals

“We have a kickass kanban pipeline of design challenges with a specific KPI attached

to each card...We prioritize builds based on which product we hypothesize will move the

KPI the most but know there’s richness in the ideation phase itself that often pays dividends in unexpected connections.”

Julie Lorch — @jooLAAYDirector of UX at DoSomething.Org

Page 27: How to Set Startup Goals

Referrals. “If you haven’t talked to a client for a few weeks, pick up the phone and ask

how he or she is doing. Check to see if there is anything you can do to help him or her, and

then ask him or her to connect you directly with your desired prospect.”

Brittany Hodak — @BrittanyHodakCo-Founder of ZinePak

Page 28: How to Set Startup Goals

On DoSomething using Snapchat: “You have to generate funny, informative, and heartwarming content on a channel

they’re already using. Find out where your users are, and talk to them there.”

Julie Lorch — @jooLAAYDirector of UX at DoSomething.Org

Page 29: How to Set Startup Goals

“The lessons you’ll hear by reading popular tech blogs are cliche for a reason...

For us, going out and talking to our customers proved to be the thing that led

to the fastest early growth.”

Mike Townsend — @MiketTownsendCo-Founder of HomeHero

Page 30: How to Set Startup Goals

“Hitting the streets, guerilla-style, has been hugely important.”

Aaron Firestein — @AaronFuegosteinCo-Founder and Chief Artist at BucketFeet

Page 32: How to Set Startup Goals

The Three Questions Guiding DoSomething.org’s Hiring:

1. Would we want to be in a bunker with you?2. Can you hit a homerun in 90 days?

3. Are you going to be doing something amazing in four to six years?

Julie Lorch — @jooLAAYDirector of UX at DoSomething.Org

Page 33: How to Set Startup Goals

Intellectual Curiosity: Have an interviewee teach you

to do what they do.

Vivek Sharma — @VivsharmaCo-Founder and CEO of Movable Ink

Page 34: How to Set Startup Goals

Great Communication Skills: “Companies scale because they are able to coordinate what everyone is

doing. Great communication is at the foundation of this.”

Vivek Sharma — @VivsharmaCo-Founder and CEO of Movable Ink

Page 35: How to Set Startup Goals

The ability to Get Shit Done: “I’ll devote a lot of time on thorough reference questions. Don’t accept a superficial answer

without digging two levels deeper.”

Vivek Sharma — @VivsharmaCo-Founder and CEO of Movable Ink

Page 36: How to Set Startup Goals

Cultural Fit: You spend half or more of your waking

hours with your coworkers, so nothing is worse than having a jerk around the office

bringing down everyone’s moods.

Brittany Hodak — @BrittanyHodakCo-Founder of ZinePak

Page 37: How to Set Startup Goals

Embrace Change and Risk: At startups, there is always change. A job

might look completely different in July than it did in February. Some people embrace

this reality while others hate it.

Brittany Hodak — @BrittanyHodakCo-Founder of ZinePak

Page 38: How to Set Startup Goals

Owning His or Her Role: As a founder, your biggest goal should be to build a company with people who are better

at specific tasks than you are. Look for people who are the very best at what they do.

Brittany Hodak — @BrittanyHodakCo-Founder of ZinePak

Page 39: How to Set Startup Goals

The 8 Values Guiding the HomeHero team:

Mike Townsend — @MiketTownsendCo-Founder of HomeHero

1. Focus on long-term success.2. Fearlessly contribute new ideas.

3. Have higher expectations for yourself than others do for you.4. Focus on building real value

over perceived value.

Page 40: How to Set Startup Goals

Mike Townsend — @MiketTownsendCo-Founder of HomeHero

The 8 Values Guiding the HomeHero team:

5. Challenge yourself to do the hard thing.6. Treat every problem as an opportunity.

7. Promote and protect our brand.8. Default to transparency.

Page 41: How to Set Startup Goals

Willingness to do anything, honesty and a hunger for learning

Aaron Firestein — @AaronFuegosteinCo-Founder and Chief Artist at BucketFeet

Page 42: How to Set Startup Goals

LIFE AS AN ENTREPRENEUR

READ THE BLOG

Page 43: How to Set Startup Goals

“Sometimes running a startup feels a bit like you’re on some kind of reality show with hidden cameras where you’re faced with totally unpredictable obstacles and expected to handle them perfectly…on

the spot…in front of an audience.”

Brittany Hodak — @BrittanyHodakCo-Founder of ZinePak

Page 44: How to Set Startup Goals

“You have to say no to the first version of your design, and no no no to the people

who tell you no. All these NOs are incredibly annoying. But they’re necessary if you ever

want to get to OH HELL YES.”

Julie Lorch — @jooLAAYDirector of UX at DoSomething.Org

Page 45: How to Set Startup Goals

On relentlessness: “It doesn’t come natural to 99% of people be-cause it will kill you or push you through the

uncertainty to the other side of success.”

Mike Townsend — @MiketTownsendCo-Founder of HomeHero

Page 46: How to Set Startup Goals

“When you have a gut feeling that your idea is something new and positive in the world,

you’re more willing to take major risks.”

Melanie Perkins — @MelanieCanvaCo-Founder and CEO of Canva

Page 48: How to Set Startup Goals

Maintaining the early mindset: “We relished every opportunity to take a

chance. Although many of the choices we made were gutsy, they helped us create a

wonderful foundation for ourselves...We strive to make decisions from a place of optimism and

opportunity instead of being ruled by fear.”

Brittany Hodak — @BrittanyHodakCo-Founder of ZinePak

Page 49: How to Set Startup Goals

Learnings from the DoSomething.org website redesign:

“We emphasized early prototyping and cross-functional collaboration, bringing tech, design, and content together at the

start of a project...We’re better off because our product and tech team took on a massive

challenge, figured out how to get sh*t done, and documented it just enough

to improve it for the next build.”

Julie Lorch — @jooLAAYDirector of UX at DoSomething.Org

Page 50: How to Set Startup Goals

The importance of focus: “When we first started, we didn’t focus enough on senior care, we

considered cleaning, personal assistants, and transportation services all in the same

experience and it was a tough lesson for us to find a laser focus on senior care.”

Mike Townsend — @MiketTownsendCo-Founder of HomeHero

Page 51: How to Set Startup Goals

The eleventh hour: “Like a lot of companies there were

some 11th hour moments when trying to raise money, but it worked! I think we’re better off because you know you cannot

take how far we’ve come for granted.”

Aaron Firestein — @AaronFuegosteinCo-Founder and Chief Artist at BucketFeet

Page 52: How to Set Startup Goals

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