how to sell to the #selfie generation. overview background millennials marketing strategies: ...
TRANSCRIPT
Overview• Background
• Millennials
• Marketing Strategies: Strategy of Preeminance Positioning Pain Points
Millennials• Born between 1980 and 2000
• 1 in 3 of employed people in the United States are millennials
• Will make up 75% by 2025
Tough Times• Started jobs at the height of the recession
• 78% of Generation X, Baby Boomers, and the Silent Generation were employed at ages 18-33
• 68% for Millennials
• Employment dropped 6% among young women compared to 1998
• Income fallen by 5% compared to same age group in 2000
• Student loans averages doubled to $20,000
“Emerging Adulthood”• New York Times asked “Why are so many people in their 20’s taking so long to grow up?”
• Sociologists say there is a changing timetable
• 74% of emerging adults receive financial support from their parents